Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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Celebrities like Hillary Clinton have been sharing some of their favorite reading locations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
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Oahu Publications Inc. has announced that Dave Kennedy, SVP/marketing, was named chief revenue officer of OPI and the Honolulu Star-Advertiser. Kennedy’s promotion comes weeks after Glenn Zuehls was named the publisher of San Francisco Me ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
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Veronica Roth maintains her position at the top of the US book charts with a second week at the... Continue reading at The Bookseller
[ The Bookseller | 2014-07-24 00:00:00 UTC ]
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Publishers and booksellers have backed the first ever trade-wide acknowledgement of Super... Continue reading at The Bookseller
[ The Bookseller | 2014-07-18 00:00:00 UTC ]
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Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-03 00:00:00 UTC ]
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Which authors would form your literary XI? Penguin have created a literary World Cup and we're joining the fun. Nominate the writers you would pick, and explain which positions you would place them in. We will unveil the Guardian readers' definitive team soonEverything is about football these... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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When we asked you to share anecdotes and photos of your favourite independent bookshops, the stories poured in. From romance surrounded by Shakespeare to an encounter with a falconry-loving policeman, here is a selection of your bookshop memoriesSee all the contributions and add your own on... Continue reading at The Guardian
[ The Guardian | 2014-06-18 00:00:00 UTC ]
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Google Play is soon to make ebooks available in 13 more countries around the world. The company... Continue reading at The Bookseller
[ The Bookseller | 2014-06-12 00:00:00 UTC ]
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Certain themes and stories seem to be packaged with a particular aesthetic. Have you spotted this trend? Share your examplesWhy is it that books about Africa always look the same? A recent article on the blog Africa is a Country demonstrated that "the covers of most novels 'about Africa' seem to... Continue reading at The Guardian
[ The Guardian | 2014-06-12 00:00:00 UTC ]
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Puffin Books said it is “deeply saddened” by the death of author and illustrator Eric... Continue reading at The Bookseller
[ The Bookseller | 2014-06-10 00:00:00 UTC ]
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As Foyles closes the doors of its world famous, 111-year-old London store and opens a new one share words and images that stir your memories of independent bookshopsShare your photos and stories via GuardianWitness With Amazon still throwing its considerable weight into the ongoing dispute... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Just under 3m book sales registered through Nielsen BookScan for the week ending the 31st of May... Continue reading at The Bookseller
[ The Bookseller | 2014-06-04 00:00:00 UTC ]
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In an interview with food critic Adam Platt, Lidia Bastianich discussed her favorite meals and offered encouragement to novice cooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Crowdwatch spotlights notable crowdfunded comics projects. This week, the life of Jack Kirby on stage, Strong Female Protagonist in Print, A disembodied Mexican leg, a luminous Italian comic, two anthologies, and the return of "Footprints." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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Dan Brown's mass market paperback for his latest thriller, Inferno (Corgi), debuts at number... Continue reading at The Bookseller
[ The Bookseller | 2014-05-14 00:00:00 UTC ]
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Colleen Bates, publisher of Prospect Park Books in Pasadena, Calif., gave herself a practical exercise 10 years ago: in order to learn about book design, sales, and distribution, she would self-publish a book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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A memorial service will be held for Abrams's Erica Kochman Warshal on May 8 at 5 p.m. at the Rubin Museum of Art in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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A public memorial service for author and publisher Charlotte Zolotow will be held in New York City on Tuesday, May 27, from noon to 1:30 p.m. at Judson Memorial Church. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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A memorial service for Consortium Book Sales & Distribution publishers' services coordinator Tom Oaks, 60, was held in suburban St. Paul, Minn. on Sunday, with 300 friends, family, and colleagues present. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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