Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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Comic book-inspired films such as The Avengers have increased interest in comics in general, Christchurch comics fans say. Continue reading at Stuff
[ Stuff | 2015-05-17 00:00:00 UTC ]
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The European Commission has a grand plan to create a single market for digital content across all the member states of the EU, so it can be bought and sold without barriers such as the administrative burden of different VAT rates. The creation of that market will help entrepreneurial start-up... Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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A memorial service for former bookseller Dan Odegard will be held at Frances Cabrini Catholic Church in Minneapolis on May 14 at 3 p.m. Odegard died on March 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-06 00:00:00 UTC ]
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In a new venture targeting girls ages 6-12, DC Comics is teaming with Random House, Mattel and Lego to release a multifaceted line of print and digital content and merchandise based on its female superheroes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-23 00:00:00 UTC ]
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Simon Master was both Clark Kent and Superman, passionate about books with a penchant for “career threatening” lunches, and possessed of a wicked and irreverent sense of humour. The comments were made at a memorial service for the former Random House group deputy chairman held last Friday (17th... Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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Bill O’Reilly’s Legends and Lies (Henry Holt) becomes the sixth title to top the US book chart in 2015. It is the fifth full-length Non-fiction title focussing on the lives of historical figures written by the political commentator for publisher Henry Holt to have reached the summit since 2011.... Continue reading at The Bookseller
[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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The Denmark-based software company, Integration X has made its way to North America, opening a new office in Nashua, N.H. Integration X provides solutions for newspapers, magazines, and digital publishers that automate work processes and add value to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-27 00:00:00 UTC ]
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The social network, eager to get more out of its booming video player, is testing out a feature that makes it easy to binge.This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site,... Continue reading at Fast Company
[ Fast Company | 2015-03-25 00:00:00 UTC ]
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Ahead of the Bologna Children's Book Fair, a look at the international licensing market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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Throughout this morning’s earnings call, the thought reoccurred: Jack Griffin’s new Tribune Publishing Company is playing catch-up. Then, toward the end of the call, one a little more informative than average, the CEO said it plai ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-05 00:00:00 UTC ]
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A memorial service for former Random House group deputy chairman Simon Master will take place on Friday 17th April. The service will take place at at St Luke’s Church, Sydney Street, London SW3 6NH at 11 a.m. and will be followed at 12.15p.m. by a reception in the Culford Room, Cadogan Hall, 5... Continue reading at The Bookseller
[ The Bookseller | 2015-02-23 00:00:00 UTC ]
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Read Media Monkey’s diary from the Monday print pages• To the Paddy Power Political Book awards 2015 at London’s Imax cinema, where the winners included Guardian cartoonist Martin Rowson, Andrew Marr revealed his next book (presumably another novel because his first one was, er, so remarkable)... Continue reading at The Guardian
[ The Guardian | 2015-02-01 00:00:00 UTC ]
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After three weeks of declines at the start of 2015, the print book market has bounced back, with sales up 3.5% week-on-week and tills ringing in £23.2m across 2.9m book sales. In the seven days ending 24th January, sales jumped 3.5% with book buyers spending just over £794,000 more last week... Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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Ever get stuck at the bar waiting for your friends to show up? That’s when I usually whip out my tablet and start catching up on reading. And since Google Play Books lets me upload PDFs and ebooks I’ve purchased elsewhere, I’ve always got something new to read on hand.It’s easy to get your own... Continue reading at PC World
[ PC World | 2015-01-28 00:00:00 UTC ]
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With Linda Zecher, a former Microsoft executive, at the helm of Houghton Mifflin Harcourt, the publisher is focused on its core competencies, notably education. The post 135-Year-Old Houghton Mifflin Harcourt Plays to Its Strengths appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-21 00:00:00 UTC ]
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Random House Books has bought a “fascinating exploration of the workings of human memory”. Senior editor Harry Scoble acquired UK and Commonwealth (excluding Canada), US and exclusive European rights to The Memory Illusion by Dr Julia Shaw from Kirsty McLachlan at David Godwin Associates. Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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Approximately 250 people--a mix of Minnesota’s book publishing community, Coffee House Press authors, and others--celebrated the life of CHP's founding publisher, Allan Kornblum, in a memorial service in Minneapolis on January 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-20 00:00:00 UTC ]
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Jessie Burton's The Miniaturist (Picador) tops the UK book chart for a second week. With 25,268 copies sold in the seven days leading to the 10th January, Burton achieved the highest one week sales figure of her career to date and was up in volume terms by 16% week to week. The novel has now... Continue reading at The Bookseller
[ The Bookseller | 2015-01-15 00:00:00 UTC ]
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Former Little, Brown editor-in-chief Geoff Shandler will be overseeing the nonfiction side of a new line featuring nonfiction and literary fiction under HC's William Morrow division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
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Guinness World Records 2015 (GWR) has recorded its biggest weekly sale since being published in September, ending the two-week run at the top of the charts by vlogger Zoe "Zoella" Sugg's Girl Online (Puffin). Continue reading at The Bookseller
[ The Bookseller | 2014-12-17 00:00:00 UTC ]
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