Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
News tagged with:
#ad product
Bookshops and publishers on both sides of the Atlantic are celebrating 'Super Thursday', the unofficial day that sees their big push for Christmas sales. Continue reading at BBC World
[ BBC World | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#super thursday
#big push
#christmas sales
The editor of the Bookseller charts how publicist’s lament over one day’s glut of titles has become a PR triumph for the industry Super Thursday contenders: The good, the bad and the doggone awfulPut down your newspaper, turn away from your screen, and head to your nearest bookshop, for today is... Continue reading at The Guardian
[ The Guardian | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#super thursday
#big moment
#book business
#gift purchases
“Oh What a Beautiful Mornin’” was among the musical tributes in Wednesday’s celebration of the life of Ion Trewin, author, publisher and literary director of the Man Booker Prizes. And indeed it was, the sun streaming through Shirazeh Houshiary’s “Warped Window” in St Martin-in-the-Fields,... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary director
#st martin-in-the-fields
BBC1 adaptation of comedian’s book Billionaire Boy will star Cold Feet’s John Thomson and The Thick of It’s Rebecca FrontBBC1’s adaptation of David Walliam’s best-selling book Billionaire Boy will star Cold Feet’s John Thomson, The Thick of It’s Rebecca Front and Walliams as a “dirty old” dinner... Continue reading at The Guardian
[ The Guardian | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david walliams
#festive season
Two publishing professionals have brought a production of Melanie Marnich’s 'These Shining Lives' to the Pleasance Theatre in London. Kate Moore, a former PRH editorial director who now works as a freelance writer and editor, is directing the play, while Anna Marx, commissioning editor at John... Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#west end
#publishing professionals
#freelance writer
#john blake
#leading role
First of all, Anthony Horowitz may be a bestselling author in England, but he's not Ian Fleming. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#idris elba
#anthony horowitz
#bestselling author
#ian fleming
A memorial service for the late Ruth Rendell is due to held next month. Rendell died on 2nd May at the age of 85, almost four months after being admitted to hospital after suffering a critical stroke. A service for Rendell will be held on Thursday 29th October at All Saints Margaret Street,... Continue reading at The Bookseller
[ The Bookseller | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rendell died
#memorial service
#critical stroke
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing... Continue reading at Advertising Age
[ Advertising Age | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real time
#measures activity
#digital activity
#past week
Thursday in October heralds book industry’s major assault on the Christmas marketThe nature of that rectangular parcel under the Christmas tree can now be predicted: it could well be a new cook book by Nigella Lawson, Gordon Ramsay or Hugh Fearnley-Whittingstall, just like last year.Or it might... Continue reading at The Guardian
[ The Guardian | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hugh fearnley-whittingstall
#sue perkins
#top gear
#chris evans
#pop star
E L James has retaken the Official Top 50 number one from Harper Lee, as Grey (Arrow) sold 17,171 copies to Go Set a Watchman's (William Heinemann) 15,476 in the chart this week. Grey’s sales were down 25.8% week on week, but Watchman dropped further, with a 42% decrease in volume. Despite... Continue reading at The Bookseller
[ The Bookseller | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
#nielsen bookscan
Recently, I bought a copy of a 1972 anthology called "Works in Progress" that includes what appears to be the only published screenwriting by Joan Didion and John Gregory Dunne. The sample in question features the first 44 pages of "Play It As It Lays," the 1972 film based on Didion's novel of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joan didion
A memorial service for Ion Trewin, who died earlier this year after a battle with cancer, is to be held in the autumn. Trewin, who was literary director of the Booker Prize Foundation, passed away on 8th April. Formerly literary editor of the Times, Trewin then worked at Weidenfeld &... Continue reading at The Bookseller
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ion trewin
#memorial service
#died earlier
#literary director
#8th april
#literary editor
#weidenfeld nicolson
'Go Set a Watchman' sold over 746,000 copies in its first week on sale at outlets that report to Nielsen BookScan. The numbers easily made the Harper Lee novel the #1 title on PW’s bestseller list, topping 'Grey' by E.L. James. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen bookscan
#harper lee
##1 title
#bestseller list
Three literary agencies in Italy — Marco Vigevani, the International Literary Agency, and Luigi Bernabo — merged to form The Italian Literary Agency. The post Trio of Literary Agencies Merge Into an Italian Super Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agencies
Author J K Rowling has confirmed that a Harry Potter play, entitled "Harry Potter and the Cursed Child", will open in the West End next year. Rowling broke the news today (26th June) on Twitter, saying the play “will tell a new story, which is the result of a collaboration between writer Jack... Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#cursed child
#west end
Penguin Random House's new OMG Shakespeare series “takes the Bard’s original prose and replaces it with slang, text speak, and emoticons.” OMG, indeed. The post Poor Shakespeare: PRH Publishes Bard’s Plays in Emojis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
More news stories like this |
Narrowly denied the top spot in the previous week’s charts, David Nicholls has bounced back to claim pole position in UK Official Top 50 with his seventh overall number one. Continue reading at The Bookseller
[ The Bookseller | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#previous week
#david nicholls
#bounced back
The Digital Reader reports that due to concerns over “rampant commercial piracy,” Google has closed the Google Play Books Partner Center to new users. The post Google Closes Down Play Books Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
More news stories like this |
Hachette Australia has launched a prize for emerging writers in memory of its former c.e.o. Matt Richell, who died suddenly in July 2014. The Richell Prize for Emerging Writers, has been launched with the Richell family, is in partnership with the Guardian Australia and The Emerging Writers’... Continue reading at The Bookseller
[ The Bookseller | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#richell prize
#matt richell
#richell family
#hachette australia
#emerging writers
#died suddenly
#guardian australia
#awarded annually
Churchill’s Secret is based on Jonathan Smith’s book set in 1953, when the former prime minister had a strokeSir Michael Gambon is to play Winston Churchill in a new ITV drama about his final years in office opposite Lindsay Duncan as his wife, Clementine.Churchill’s Secret is based on Jonathan... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book set
#prime minister
#final years