Driving New Revenue Through Telemarketing

B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost or misdirected in a sea of direct mail and email. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-06-04 00:00:00 UTC ]
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HarperCollins reports record profits as global revenue grows 19%

HarperCollins has reported “record profits”, with global revenues growing 19% in the financial year ending 30th June 2021, according to figures from parent firm News Corp. Continue reading at The Bookseller

[ The Bookseller | 2021-08-06 19:17:08 UTC ]
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Phaidon made further loss in 2020 as pandemic hit revenue

Phaidon made an operating loss of £1.3m in the year ending June 30th 2020, a 33% bigger loss than the previous year, due to the "adverse effects" of multiple national lockdowns, according to accounts filed at Companies House. Continue reading at The Bookseller

[ The Bookseller | 2021-07-16 04:54:45 UTC ]
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3 great new audiobooks for your drive, your walk, your laundry folding ...

Update your playlist with ‘The Passenger,’ ‘The Thursday Murder Club’ and ‘Red Island House Continue reading at The Washington Post

[ The Washington Post | 2021-06-25 12:00:00 UTC ]
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What’s driving the pilots that will fly paying customers into space?

The stereotype of military and machismo is still prevalent if not exclusive, but the stories are complicated Continue reading at The Washington Post

[ The Washington Post | 2021-06-11 12:00:00 UTC ]
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Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth

In 2020, the Audio Publishers Association sales report finds more than 71,000 audiobooks were published in the US, up 39 percent over 2019. The post Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-01 13:14:36 UTC ]
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The best audiobooks for your summer drive, sorted by length — and who’s in the car

Our summer playlist will carry you across the country or just get you through beach traffic. Continue reading at The Washington Post

[ The Washington Post | 2021-05-27 13:00:00 UTC ]
More news stories like this | News stories tagged with: #summer playlist #summer drive

Streaming TV, Films Drive Surge In Graphic Novel Sales

Many of the biggest hits on such streaming services as Netflix and Disney+ have been adapted from comics and graphic novels. Publishers have learned to scramble to be sure the books these shows are based on are available when demand spikes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #streaming services #graphic novels

Maryland lottery and gaming chief to retire after presiding over span with record lottery and casino revenues

Deputy Director James R. Nielsen will then become acting director while Republican Gov. Larry Hogan’s appointments office searches for Gordon Medenica’s successor. Continue reading at Baltimore Sun

[ Baltimore Sun | 2021-04-15 21:12:04 UTC ]
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PRH Worldwide Revenue Hit $4.4 Billion in 2020

Driven by strong sales in the U.S. in 2020, revenue at Penguin Random House increased 4.6% over 2019, while profits jumped 23%. The U.S. accounted for 58% of worldwide sales, up from 56% in 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-30 04:00:00 UTC ]
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Quarto sees 2020 revenue fall 7% but profits rose

The Quarto Group saw revenue fall 7% year on year in 2020 to $126.9m (£91.5m) although adjusted operating profit increased to $10.6m (£7.6m) in the same period. Continue reading at The Bookseller

[ The Bookseller | 2021-03-22 10:24:18 UTC ]
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Regnery Revenue Fell in 2020

A good fourth quarter was not enough to offset a first half sales slump at Regnery. The publisher has set a 75,000-copy first printing for Josh Hawley's 'The Tyranny of Big Tech,' which will be published on May 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
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Backlist Drives Print Book Unit Gains Higher Through February

Driven by strong backlist sales, unit sales of print books rose 26% last week over the week ended February 29, 2020, at outlets that report to NPD BookScan. It was the largest week-over-week gain compared to 2020 so far this year, helping unit sales finish the first two months of 2021 with a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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Wiley Revenue Rose 3% in Q3

John Wiley's financial performance in the third quarter ended January 31, 2021, was strong enough for the company to raise sales and earnings estimates for the fiscal year ending April 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #financial performance #john wiley

Boldwood Books reports £1.6m revenues in first full year

Boldwood Books has reported revenues of £1.6m in 2020, its first full financial year, and added five new authors to its now 50-strong list. Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 16:36:03 UTC ]
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Denmark’s Lindhardt & Ringhof Reports ‘Vast Growth in Revenue’ in 2020

'Readers want both digital books as well as the "old-fashioned" print book,' says Lindhardt & Ringhof's CEO. The post Denmark’s Lindhardt & Ringhof Reports ‘Vast Growth in Revenue’ in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-23 12:58:26 UTC ]
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TV, OOH and radio set to drive return to media inflation

Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week

[ Media Week | 2021-02-17 09:42:23 UTC ]
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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
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Revenue at Reed Exhibitions Sank 71% Last Year

The company behind the London Book Fair, the “retired” BookExpo, and other publishing-adjacent events saw revenue plunge by 71% in 2020 compared to 2019. Reed said that, due to the pandemic, it is managing its 2021 event schedule “flexibly.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-11 05:00:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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