B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost or misdirected in a sea of direct mail and email. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-06-04 00:00:00 UTC ]
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It's been almost a decade since Test Drive Unlimited 2 came out on PlayStation 3 and Xbox 360, but, after a long wait, fans got a first look at the sequel to the massively online racing pioneer. French publisher Nacon shared a teaser for Test Drive U... Continue reading at Engadget
[ Engadget | 2020-07-07 22:32:58 UTC ]
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Publishing, including books, newspapers and magazines, could see a £7bn fall in revenue and 51,000 jobs axed due to Covid-19's effect on bookshop closures and print sales, a report claims. Continue reading at The Bookseller
[ The Bookseller | 2020-06-17 06:06:17 UTC ]
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#including books
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London-based Informa plc will officially resume its in-person events business with a three-day beauty expo in China during the second week of July, but says its overall revenues will likely decline by about a third this year as the timeline for the return of large gatherings in North America,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-12 17:17:56 UTC ]
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#clarion events
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The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday
[ Digiday | 2020-05-12 04:00:00 UTC ]
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Revenue in LSC Communications’ book group dropped 21.4% in the first quarter ended March 31, 2020, falling to $204 million. Lower demand for educational materials offset an increase in its trade business, the printer, which filed Chapter 11 in April, reported. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-12 04:00:00 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Magazine publisher Future Publishing has adapted its content over the last six weeks to be more helpful for readers. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-20 16:19:08 UTC ]
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#magazine publisher
On Thursday, the best-selling author pledged $500,000 to a new campaign: #SaveIndieBookstores. Continue reading at HuffPost
[ HuffPost | 2020-04-02 20:17:14 UTC ]
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In a data-driven industry, an age-old product becomes more relevant than ever. The post How 4 Publishers Are Turning Surveys Into Revenue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-24 14:28:37 UTC ]
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Penguin Random House increased both its revenues and profits in 2019, according to parent company Bertelsmann, which said it would continue to expand the publisher’s businesses including through acquisition. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 21:48:47 UTC ]
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Hearst CEO James Wildman has set recruited a healthcare professional to answer staff questions about the virus and started sending out daily company updates. The post ‘Revenue will fall away quite quickly’: Hearst UK CEO James Wildman on navigating crisis appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-03-23 04:01:21 UTC ]
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'Write once, run anywhere' was the promise that Sun Microsystems made for Java in the mid '90s. But front-end development trends suggest that it's really JavaScript -- and its fast-evolving libraries and frameworks -- that are executing on that promise today. To learn more about the JavaScript... Continue reading at Betanews
[ Betanews | 2020-03-19 11:48:08 UTC ]
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#libraries
As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-17 18:19:10 UTC ]
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Consolidated revenues for Yale University Press London and subsidiary Yale Representation stood at £7.9m for the year to end June 2019, up 3.4% on the previous year (£7.7m), according to the latest files at Companies House. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 17:39:34 UTC ]
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Taylor & Francis has reported a 5% increase in revenue to £559.6m for 2019 (2018: £533.2m), with underlying revenue growth of 2.4%. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 02:33:20 UTC ]
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Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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#digital publishers
Simon & Schuster’s global revenues for 2019 fell 1% to $814m, with a 7% decline in operating income, parent firm ViacomCBS has said. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 22:25:14 UTC ]
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#turning point
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Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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#good fit
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Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
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Publishers will continue to look beyond their legacy business models in the coming years, and lean on technologies to not only improve their operations, but also their products. This idea was the thesis of a recent survey we conducted with a representative sample of leaders from across our... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-06 15:59:25 UTC ]
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#internship program
#paul miller
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