B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost or misdirected in a sea of direct mail and email. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-06-04 00:00:00 UTC ]
News tagged with:
#direct mail
Global revenues at Penguin Random House fell slightly by 1.4% year on year in a "solid" six months to 30th June despite the impact of Covid-19, while parent company Bertelsmann saw group revenues tumble 8.9%. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 10:51:49 UTC ]
More news stories like this | News stories tagged with:
#global revenues
#30th june
#penguin random house
#bertelsmann
Titles leaning more heavily into e-commerce include Cosmopolitan, Good Housekeeping, Digital Spy and Runner’s World. The post How Hearst UK’s e-commerce revenue grew 322% during the second quarter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-21 04:01:50 UTC ]
More news stories like this | News stories tagged with:
#hearst uk
#good housekeeping
#hearst
The US publishing industry’s revenues are down 4.2% for the year to date, according to the Association of American Publishers' latest StatShot report, although Trade sales in the six-month period held on with a rise of almost 3% compared to the first half of 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 02:12:36 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#american publishers
DMGT says quarterly print advertising down 69% and digital income down 17% The publisher of the Daily Mail, Mail on Sunday, the i and Metro is to cut up to 100 roles as the coronavirus pandemic continues to hammer the newspaper and magazine industry.Daily Mail & General Trust, which also... Continue reading at The Guardian
[ The Guardian | 2020-08-13 11:23:11 UTC ]
More news stories like this | News stories tagged with:
#daily mail
#magazine industry
#making cuts
#commercial operations
#publishing arm
Cengage's revenues fell 17% year on year in the first quarter of its fiscal year (to end June 2020), to a total of $191m, as the Covid-19 pandemic hit. Continue reading at The Bookseller
[ The Bookseller | 2020-08-13 04:17:15 UTC ]
More news stories like this | News stories tagged with:
#fiscal year
Among the picks: Natasha Trethewey’s poignant memoir, which the poet narrates herself. Continue reading at The Washington Post
[ The Washington Post | 2020-08-10 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#natasha trethewey
#poignant memoir
The Society of Authors is launching a fundraising drive to help top up its Authors’ Contingency Fund, ensuring it can continue to offer hardship grants to authors as the effects of the health crisis continue to be felt. Continue reading at The Bookseller
[ The Bookseller | 2020-08-09 17:04:03 UTC ]
More news stories like this | News stories tagged with:
#fundraising drive
HarperCollins global revenues fell 4.4% in the financial year ending 30th June, including a 3% decline in the fourth quarter, according to figures from parent firm News Corp. Continue reading at The Bookseller
[ The Bookseller | 2020-08-07 14:12:09 UTC ]
More news stories like this | News stories tagged with:
#3% decline
#fourth quarter
#harpercollins
With retail on lockdown "Working in skincare, samples are the number-one way to get people into a product." The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-03 04:01:29 UTC ]
More news stories like this | News stories tagged with:
#boost revenue
#marie claire
US publishing revenues in 2019 edged up by 1.1% on the previous year, according to an Association of American Publishers (AAP) Statshot annual report. Continue reading at The Bookseller
[ The Bookseller | 2020-08-03 03:47:29 UTC ]
More news stories like this | News stories tagged with:
#publishing revenues
Trethewey’s memoir is a tribute to a life snuffed out by a brutal man, a fractured judicial system and a patriarchy as old as Methuselah. Continue reading at The Washington Post
[ The Washington Post | 2020-07-31 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#memorial drive
#memoir
Cambridge University Press saw sales at £336m in the year to end April 2020, a rise of 2.8% (2% at constant currency). However operating profits fell 3.3% to £23.6m, compared to £24.4m in 2019. CUP said it had seen "strong" growth during the first 11 months of the year, before disruption to... Continue reading at The Bookseller
[ The Bookseller | 2020-07-30 15:46:19 UTC ]
More news stories like this | News stories tagged with:
#financial year
#covid-19 hit
#constant currency
#cambridge university press
The new memoir by the Pulitzer Prize-winning poet Natasha Trethewey is an aching investigation of trauma and art. Continue reading at The New York Times
[ The New York Times | 2020-07-30 10:06:53 UTC ]
More news stories like this | News stories tagged with:
#memorial drive
#memoir
Quarto's revenues fell by 17% year on year in the first half of 2020, hit by the coronavirus pandemic, but UK c.e.o. Polly Powell has hailed a good trade performance for her side of the business. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 11:49:36 UTC ]
More news stories like this | News stories tagged with:
#polly powell
Katy Waldman writes about “Memorial Drive,” a new memoir by the Pulitzer Prize-winning poet Natasha Trethewey, who pieces together memories of her mother, who was murdered by Trethewey’s stepfather. Continue reading at New Yorker
[ New Yorker | 2020-07-29 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#memorial drive
#make sense
#memoir
Pearson has reported revenue fell 17% in the first half of 2020 as the result of “significant disruption” caused by Covid-19. However, the company has said “things are improving”, citing better sales in June. Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 08:05:58 UTC ]
More news stories like this | News stories tagged with:
#pearson
Revenue at Reed Exhibitions, whose businesses include BookExpo, fell to £201 million, from £684 million in the first six months of 2019, and the group had an adjusted operating loss of £117 million compared to a profit of £231 million a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#reed exhibitions
RELX, parent of Reed Exhibitions and Elsevier, recorded a 10% revenue drop in the six months to end June 2020, to £3,501m (from £3,888m), with adjusted operating profit falling 24% to £939m (£1,240m). Continue reading at The Bookseller
[ The Bookseller | 2020-07-23 02:26:48 UTC ]
More news stories like this | News stories tagged with:
#reed exhibitions
#relx
Appledore Book Festival is to go ahead with its annual fixture this autumn, reinventing itself as the UK's first drive-in literary festival. Continue reading at The Bookseller
[ The Bookseller | 2020-07-14 00:18:18 UTC ]
More news stories like this | News stories tagged with:
#book festival
US publishing revenues fell 12.1% in May compared to the same month in 2019, according to the latest StatShot report by the Association of American Publishers. Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 23:02:03 UTC ]
More news stories like this | News stories tagged with:
#american publishers