Driving New Revenue Through Telemarketing

B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost or misdirected in a sea of direct mail and email. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-06-04 00:00:00 UTC ]
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BMW's i Vision Dee concept digitizes the driving experience with a full-width heads-up display

BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i... Continue reading at Engadget

[ Engadget | 2023-01-05 04:15:55 UTC ]
More news stories like this | News stories tagged with: #fingers crossed #digital life #sound effects #communicate directly #digital content


How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


Variety Notches Best Year of Revenue in Its 117-Year History

Entertainment trade publisher Variety, part of Penske Media Corporation, has notched a year of record revenue and reach, partly thanks to capitalizing on heightened consumer interest in the rapidly transforming film and television industry. The publisher posted the highest-ever revenue of its... Continue reading at AdWeek

[ AdWeek | 2022-12-05 12:11:04 UTC ]
More news stories like this | News stories tagged with: #record revenue #television industry #trade publisher


Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
More news stories like this | News stories tagged with: #latest updatesget #free app #marketing company #lachlan murdoch #drive subscriptions #news corporation #federal court #article published #murdoch family #unindicted co-conspirator #capitol attack #guardian australia #news corp


How Alexa, Echo, and other devices became a drag on Amazon’s revenue

Sure, R&D is expensive, but the issues run deeper. When Amazon CEO Andy Jassy announced earlier this week that Amazon would be conducting layoffs, he called out one team in particular: devices and books, which is responsible for products including Alexa, Kindle readers, Echo smart speakers,... Continue reading at Fast Company

[ Fast Company | 2022-11-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle readers #fire tablets #ring doorbells #kindle


Third Quarter Revenue Rose at Hachette Book Group

Helped by the popularity of Colleen Hoover's 'Verity,' revenue at Hachette Book Group rose 4.7% in the third quarter over 2021—a gain that does not include results from Workman Publishing, which HBG bought last September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Forbes’ Event Revenue Rises 60% as It Embraces Hybrid Formats

The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately held property, which in July scuttled its plan to go public via a... Continue reading at AdWeek

[ AdWeek | 2022-10-17 11:14:16 UTC ]
More news stories like this | News stories tagged with: #hybrid model #news publisher


Indigo Reports 18.9% Rise in Revenue for the Quarter

A huge increase in sales through its physical stores offset a decline in online sales, leading to a 18.9% increase in total sales at Indigo Books & Music in the quarter ended July 2, 2022 compared with the same period of 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales #total sales #9% rise #huge increase #9% increase


Morning Brew Tops $36 Million First-Half Revenue and Launches Its 10th Newsletter

The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020... Continue reading at AdWeek

[ AdWeek | 2022-07-12 10:01:54 UTC ]
More news stories like this | News stories tagged with: #reach readers #grown rapidly #majority stake #$75 million #news publisher


Audio Publishers Association: US Audiobook Revenues Reach $1.6 Billion in 2021

Growth in audiobook revenue by genre was led in 2021 by romance, self-help, and science-fiction per the Audio Publishers Association. The post Audio Publishers Association: US Audiobook Revenues Reach $1.6 Billion in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-07 15:41:05 UTC ]
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Audiobooks for your summer drive

Here are seven entertaining audiobooks, selected with an eye for diverse tastes. Continue reading at The Washington Post

[ The Washington Post | 2022-05-26 13:30:00 UTC ]
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EDC's Revenue Returns to Earth

After hitting a record high of $204.6 million in the fiscal year ended February 28, 2021, revenue at Educational Development Corp. fell 30.3% in fiscal 2022, dropping to $142.2 million. Net earnings declined 34.1%, to $8.3 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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Leading NFT blockchain Flow announces $725 million Ecosystem Fund to drive Web3 innovation

The fund will be available to developers globally and will focus on those in the decentralized finance, gaming, and digital content space. Flow, one of the leading blockchains in the Web3 arena, has announced the launch of a new fund designed to spur innovation among those building apps, games,... Continue reading at Fast Company

[ Fast Company | 2022-05-10 09:00:23 UTC ]
More news stories like this | News stories tagged with: #digital assets #digital content


Driving Publishing into the Future: Spotlight on FADEL

The rights and royalties management company aims to help publishers keep up with the changing industry through innovative solutions and technology offerings (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-28 04:00:00 UTC ]
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Indigo Sees 17.9% Revenue Jump in Latest Quarter

Indigo Books & Music, Canada's leading book retailer, reported strong results for its third quarter ended January 1, 2022 with revenue up 17.9% and earnings jumping. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-14 05:00:00 UTC ]
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Storytel revenues up 20% in 2021 as company eyes more exclusive content

Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller

[ The Bookseller | 2022-01-11 18:19:04 UTC ]
More news stories like this | News stories tagged with: #exclusive content


Revenues up £1.3m at Roald Dahl Story Company before Netflix deal earned £370m

The Roald Dahl Story Company, which manages the rights to the authors characters and stories, made £27.1m in the year to December 2020, up £1.3m from £25.8m in 2019, before its 2021 acquisition by Netflix earned the estate £370m. Continue reading at The Bookseller

[ The Bookseller | 2022-01-09 17:39:30 UTC ]
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Margate Bookshop raises £3k in books for schools drive

The Margate Bookshop has collected almost £3,000 to buy books for local schoolchildren with plans to run the fundraiser as an ongoing scheme alongside other independent bookstores, potentially as part of a charity.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-23 07:48:13 UTC ]
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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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K-12 Segment Drives Publishing Gains in September

Sales of K-12 materials rose 35.2% in September and were up 32.7% for the first nine months of the year, offsetting declines in several other publishing areas, including adult trade. The K-12 segment was the big driver for industry sales through the first nine months of 2021, rising 32.7%.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #industry sales #offsetting declines #big driver