Condé Nast, with its famous editors and fabled perks, lost a lot of its pizzazz in the recession. The interest lifted this week, if temporarily, with @CondeElevator, an anonymous Twitter feed that captured the real or imagined elevator chitchat of company employees as they rode between floors of 4 Times Square that houses Vogue, GQ, and The New Yorker. The feed immediately went viral as gawkers signed on to read titillating tweets that captured the infamous New York publishing company's culture, like this one: Girl #1: There should be an elevator that only goes to Vogue. Just up to the 12th floor and back down. Girl #2: totally. News coverage led to speculation about who was behind the feed. A copycat, @HearstElevatorz, soon followed. Then, as quickly as the fun started, it stopped. Five days and 36 tweets later, the author of @CondeElevator shut it down with a brief message that read, This got really crazy. Love my job. Better stop. #sorry. Thats too bad, and not just for the rest of us. Condé Nast took more than a few knocks for being slow to jump on the Web. But the satirical feed amassed 60,003 followers in its short lifespan (Hearst may be the golden child of publishing of late, but copycat feed @HearstElevatorz collected just 403). Even Condé Nast seemed to warm to it; a spokesperson for the company initially struck a sinister tone, saying the publisher was looking into it, but then said it was flattered by the interest people were showing in the company.... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-12 00:00:00 UTC ]
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Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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Schoenhof’s Foreign Books, the oldest foreign language bookstore in America, will shutter its Harvard Square storefront next month. Opened in 1856, the bookstore will continue to operate as an online-only retailer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-22 00:00:00 UTC ]
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The last general bookshop in Wokingham is to close tomorrow (18th February) due to a decline in sales combined with increasingly high rates and rent. Continue reading at The Bookseller
[ The Bookseller | 2017-02-18 00:00:00 UTC ]
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The man accused of murdering children's author Helen Bailey for financial gain "grossly deceived" her, jurors have heard, as the prosecution branded his account of a kidnapping "absurd" in the concluding stages of the six-week murder trial. Continue reading at The Bookseller
[ The Bookseller | 2017-02-18 00:00:00 UTC ]
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Book proposals from former President Barack Obama and former First Lady Michelle Obama are making the rounds among the Big Five trade publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Specialist theatre bookshop Samuel French has been forced to close after 34 years following a “crippling” hike in rent by its landlord. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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Shelfie, which tried a number of approaches to sell bundled ebook and print packages, will close today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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Despite challenges from OverDrive CEO Steve Potash, IDPF officials said at a meeting yesterday that they are finalizing plans to join the W3C after an overwhelming vote in favor of the merger last November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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Plymouth City Council, run by a Conservative and UKIP coalition, is proposing to shut 10 of its 17 libraries as part of a cost-saving measure. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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The comics listed here are unabashedly strange, their visuals outlandish, and they often explore existential concepts, inviting readers to tune in, freak out, and enhance their consciousness. No substances required. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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After 17 years as the associate publisher of Annick Press, Colleen MacMillan will retire on February 3, and Annick will close its Vancouver outpost at the end of December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-08 00:00:00 UTC ]
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Debut thriller The Couple Next Door by Shari Lapena (Transworld) has been named as W H Smith's Book of the Year for 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday
[ Digiday | 2016-11-28 00:00:00 UTC ]
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The Blake Friedmann Agency has launched the Carole Blake Open Doors Project in memory of the “beloved” agent, who died suddenly in October. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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In the quest for new sources of revenue, publishers have been launching subscription programs and events series. Condé Nast's Wired Media Group is going a step further with a membership program for executives who want to keep up with technology. The $4,000-a-year program blends events, content... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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Ten days after it unexpectedly announced it would close at the end of October, the hybrid publisher said it has reached an agreement in principle to sell the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday
[ Digiday | 2016-10-21 00:00:00 UTC ]
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A basement flood has closed Foyles’ flagship store on London’s Charing Cross Road today (17th October). Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at Advertising Age
[ Advertising Age | 2016-10-06 00:00:00 UTC ]
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