Do Mass Market Originals Still Work?

Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said despite the category’s decline, mass market pricing combined with savvy marketing in the right genres—among them romance, westerns, paranormal, and crime/thrillers—can still lift an author’s sales, significantly. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
News tagged with: #shrinking sales #publishing formats #savvy marketing

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Mass Market Paperback: Not Dead Yet

When sales of ebooks doubled in 2011 over 2010, it seemed as if the mass market paperback format might quickly sink into oblivion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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Mass-Market Marathon

This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate

[ Slate | 2013-08-05 00:00:00 UTC ]
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Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
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Working Partners brings in Karen Ball to work with publishers

Karen Ball has joined Working Partners as the company's first head of UK sales.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-09 17:48:28 UTC ]
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Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek

[ AdWeek | 2020-03-18 20:43:09 UTC ]
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They worked at Apple, Amazon and Lyft. Now they're working to get you stoned

One person suggested Amazon bookstores should replace public libraries. Readers disagreed. Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-07-24 00:00:00 UTC ]
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Can ‘Deep Work’ Really Work for You?

Cal Newport’s recent book champions the virtues of dedicated time for uninterrupted thinking. But can the perpetually overtasked modern worker make “deep work” a reality? Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2016-06-08 00:00:00 UTC ]
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Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Cat People, Riposte and Works that Work: the niche world of indie magazines

Mainstream mags may be shutting down, but specialist publishing has never been in healthier shape. So which magazines should you be subscribing to?While mainstream magazines are seeing sales fall, and long-standing titles such as Loaded are printing their final issues, the world of niche,... Continue reading at The Guardian

[ The Guardian | 2015-04-06 00:00:00 UTC ]
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They Saw Dallas as a Literary Hub, Then Got to Work Making It One

“We are a literary city”: Will Evans started saying it in 2013, when he started the publisher Deep Vellum. Alongside the bookstore Wild Detectives and others, they’ve put Dallas on the literary map. Continue reading at The New York Times

[ The New York Times | 2024-04-25 09:05:49 UTC ]
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Paul Yamazaki on the Important, Joyous Work of Running an Independent Bookstore

Seminary Co-op booksellers and friends have held a number of conversations with legendary bookseller Paul Yamazaki throughout the past two years, in the intoxicating stacks of City Lights, perambulating the streets of San Francisco, and over whiskey tumblers deep into the night. With Paul we’ve... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-19 08:59:44 UTC ]
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PEN President Jennifer Finney Boylan Announces Plans to Review PEN’s Work Going Back a Decade

PEN America has faced an enormous amount of criticism from the literary world for, among other things, failing to call Israel’s six-month assault on Gaza a genocide, and is now facing a wave of withdrawals from two of its signature events, the literary awards and the World Voices Festival. In... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-18 14:26:32 UTC ]
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10 New Works of Queer Fiction

Akwaeke Emezi, Rivers Solomon, and others offer realistic, fantastical, and experimental looks at LGBTQ life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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First US Anthology Celebrates Literary Translators’ Work from Nineteen Languages, by The Editors of WLT

First US Anthology Celebrates Literary Translators’ Work from Nineteen Languages, by The Editors of WLT News and Events [email protected] Mon, 04/08/2024 - 14:33 The first US anthology celebrating the breadth of literary translators’ work debuts... Continue reading at World Literature Today

[ World Literature Today | 2024-04-08 19:33:31 UTC ]
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Mat Osman: ‘I wanted to write about a dirty, dangerous, working-class London’

The Suede bassist and author on writing without a safety net, terrifying himself for his next novel and which of the Thursday Murder Club books – by his brother Richard – he likes bestMat Osman is, along with Brett Anderson, a founding and current member of the band Suede, and the author of two... Continue reading at The Guardian

[ The Guardian | 2024-03-23 18:00:26 UTC ]
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Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

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[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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