Do Mass Market Originals Still Work?

Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said despite the category’s decline, mass market pricing combined with savvy marketing in the right genres—among them romance, westerns, paranormal, and crime/thrillers—can still lift an author’s sales, significantly. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
News tagged with: #shrinking sales #publishing formats #savvy marketing

Other Publishing stories related to: 'Do Mass Market Originals Still Work?'

It's Pulitzer Prize day, honoring journalism's best work

The Pulitzer Prizes will be awarded Monday to honor outstanding journalism during a violent year that included Russia’s brutal invasion of Ukraine, mass shootings that targeted an elementary school and supermarket, and floods and flames fueled by clima... Continue reading at ABC News

[ ABC News | 2023-05-08 05:17:36 UTC ]
More news stories like this | News stories tagged with: #pulitzer prizes #mass shootings #elementary school #pulitzer prize

‘Too greedy’: mass walkout at global science journal over ‘unethical’ fees

Entire board resigns over actions of academic publisher whose profit margins outstrip even Google and AmazonMore than 40 leading scientists have resigned en masse from the editorial board of a top science journal in protest at what they describe as the “greed” of publishing giant Elsevier.The... Continue reading at The Guardian

[ The Guardian | 2023-05-07 07:00:16 UTC ]
More news stories like this | News stories tagged with: #editorial board #oxford university #college london #publishing giant #academic publisher

2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #flat compared #print books #nielsen #print book

BPG Promotes Three in Retail, Marketing Roles

Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales

On creating a board game that is also a work of literature.

Telling good stories in games is really hard. It’s hard in any medium, of course, but games provide a set of challenges over and above those faced by novelists and screenwriters. Take the question of agency—if the player is allowed to make the primary narrative decisions in the game, then the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-01 15:00:45 UTC ]
More news stories like this | News stories tagged with: #novelists

Where are fiction’s real working-class heroes? | Letter

Working-class lives are unlikely to be properly represented in fiction if the publishing industry is run by middle-class graduates, says Nick MossKeiran Goddard is right to say that too many novels that claim to portray working-class life just give us “recent arts graduate feels emotionally,... Continue reading at The Guardian

[ The Guardian | 2023-04-30 16:40:05 UTC ]
More news stories like this | News stories tagged with: #middle class #literary agents #publishing industry

The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
More news stories like this | News stories tagged with: #harry potter

Orbit Launches New Imprint, Orbit Works

Spearheaded by Orbit executive editor Brit Hvide and editor Stephanie Clark, the imprint will focus on science fiction and fantasy titles in digital formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fantasy titles #digital formats #science fiction

Hilary Mantel was working on ‘mashup’ of Jane Austen novels before her death

Wolf Hall trilogy author remembered at memorial service at Southwark cathedral on ThursdayHilary Mantel, the celebrated author of the Wolf Hall trilogy, was working on a “mashup” of Jane Austen novels when she died suddenly, her literary agent told a packed memorial service at Southwark... Continue reading at The Guardian

[ The Guardian | 2023-04-20 17:46:20 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #memorial service #celebrated author #died suddenly #literary icon #bill hamilton #literary agent

Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media

At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | News stories tagged with: #challenges appeared #major shift #american culture

A Dancer’s Life: Chita Rivera on Working Hard and Learning From the Best

A new memoir traces the three-time Tony Award winner’s life and career working with Balanchine, Robbins and Fosse. Continue reading at The New York Times

[ The New York Times | 2023-04-19 09:00:33 UTC ]
More news stories like this | News stories tagged with: #chita rivera #working hard #memoir

Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #snoop dogg #digital media

Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make

Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #video call #digital media

10 Essential Works of Northern Irish Literature

Alexander Poots, author of the new book 'The Strangers' House,' recommends 10 must-read works of poetry, fiction, and journalism from Northern Ireland. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #northern ireland

Panel Mania: Frida Kahlo: Her Life, Her Work, Her Home by Francisco de la Mora

Francisco de la Mora’s 'Frida Kahlo: Her Life, Her Work, Her Home,' a new graphic biography of the great Mexican painter Frida Kahlo (1907-1954), takes the reader on a irresistible journey through her life story. An 11-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #life story #frida kahlo #graphic biography #11-page excerpt

ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content

Barnes & Noble is stealing the indie shop playbook, and it’s working

James Daunt launched his first indie bookshop in London 33 years ago. The Barnes & Noble CEO is now bringing the lessons he learned to the biggest bookseller in America. If you’re strolling down the Marylebone High Street in London, you’ll stumble across a popular bookstore called Daunt... Continue reading at Fast Company

[ Fast Company | 2023-02-28 04:30:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #indie bookshop #biggest bookseller #ll stumble #james daunt #bookstore #bookseller #bookshop

At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | News stories tagged with: #bologna children #events including #children's book