Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
If you want to get your kids to read more instead of watching TV, Amazon hasn't forgotten about you or your kid. Alongside the Fire HD 10 Kids Edition tablet the company announced today, Amazon took the wraps off the Kindle Kids Edition, its first-ev... Continue reading at Engadget
[ Engadget | 2019-10-07 16:02:00 UTC ]
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Amazon has launched a child-friendly version of its Kindle ereader -- the Kindle Kids Edition. At $110, this special edition device is slightly more expensive than the cheapest Kindle, but it has one massive advantage that will appeal to parents, kids and others: it is free from ads. But there... Continue reading at Betanews
[ Betanews | 2019-10-07 15:55:49 UTC ]
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Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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Amazon has launched a Kindle for children, in its first ever dedicated reading experience built for youngsters. Continue reading at The Bookseller
[ The Bookseller | 2019-10-07 01:02:07 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times
[ The New York Times | 2019-10-03 21:16:21 UTC ]
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Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Louis Theroux's Gotta Get Theroux This (Macmillan) has toppled David Cameron's For the Record (William Collins) at the top of the Amazon Charts Most Sold: Non-Fiction chart, with the documentary maker's memoir notching up more listeners on Audible than readers on Kindle. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 07:19:21 UTC ]
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Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Crime heavyweight Ian Rankin, Booker longlisted Braithwaite and "Killing Eve" were among the winners of the 9 Amazon Publishing Readers’ Awards on Saturday night. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 00:14:17 UTC ]
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A quiz reveals the surprising probabilities of Amazon purchasing despite consumer intent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-26 12:00:00 UTC ]
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Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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David Cameron's For the Record (William Collins) has risen to the top of the Amazon Charts Most-Sold: Non-Fiction list, with more Audible listeners than Kindle readers in the past week. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 20:53:57 UTC ]
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Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Faber will publish a major work of non-fiction by New Yorker staff writer Sam Knight, as Amazon Studios options screen rights after a 19-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-09-20 07:26:12 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Margaret Atwood's The Testaments (Vintage) has held the Amazon Charts Most-Sold: Fiction number one for a second week, as former prime minister David Cameron makes his debut in the Most-Sold: Non Fiction chart on pre-orders alone. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 09:32:13 UTC ]
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Amazon's next big hardware event is just days away, and it appears the tech giant is using that as an opportunity to provide hefty discounts for Fire tablet and Kindle models for Prime subscribers. Most notably, Prime members get $40 off the Kindle P... Continue reading at Engadget
[ Engadget | 2019-09-16 14:27:00 UTC ]
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