At a time when magazines need to create content for all different platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have to set aside long-held orthodoxies and come together to create great content,” said Carey, who spoke at Adweek’s NexTech Summit on May 1, part of the digital newfronts. Carey ticked off a few examples of that content that Hearst has been involved with, from Cosmopolitan’s app for guys to tablet edition subscriptions to Hello Style, Hearst’s new women’s lifestyle channel on YouTube. “It used to be, editors and publishers were involved with three revenue streams,” he said with pride, referring to advertising, susbscriptions and single-copy sales. “Now, it’s probably nine.” Getting back to Hello Style, Carey singled out one of the shows on the channel as a great example of how Hearst’s brands can translate to video. “If you look at the content, ‘Sexy vs. Skanky’ for Cosmo is great fun,” he effused. Not that the work ends once all that content is created. One of the challenges facing content developers is making sure their product gets seen—an issue for tablet apps and more recently, all the new original content channels that are starting to populate YouTube. If you're not one of a tablet's highly promoted apps, for example, Carey said, "you're almost invisible." He added quickly: "The manufacturers are listening to us. They're all good partners." Continue reading at 'AdWeek'
[ AdWeek | 2012-05-02 00:00:00 UTC ]
News tagged with:
#revenue streams
#single-copy sales
Non-executive chairman of The London Book Fair, David Roche - an industry stalwart of more than 25 years - is crowdfunding a debut book of poems through Unbound. Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david roche
#non-executive chairman
Bertin, an Air Force veteran and longtime Macmillan sales representative covering the Mid-Atlantic region, died on May 6. He was 79. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-24 00:00:00 UTC ]
More news stories like this |
David Unger’s "The Mastermind" is a novel loosely based on the hard-to-believe true story of Rodrigo Rosenberg, a Guatemalan attorney, who, in 2009, planned his own assassination. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#loosely based
#true story
Veteran African American pop culture writer David Walker discusses writing for two popular black comic book superheroes: DC's half-man/half-machine, Cyborg, and Marvel's Luke Cage, aka Power Man. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#luke cage
Silvertail Books told that if it releases Ruthless by Ron Miscavige it will face legal actionIndependent UK publisher Silvertail Books has vowed to go ahead with its plans to publish a memoir by the father of Scientology leader David Miscavige, despite legal threats from Miscavige’s... Continue reading at The Guardian
[ The Guardian | 2016-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#legal threats
#story told
#early years
#countless numbers
It's more than fitting that the first posthumous video for a David Bowie song would depict a psychedelic shot through the cosmos. "I Can't Give Everything Away," a standout track from his final album, "Blackstar," gets a gentle lyric video that recalls vintage animation and science fiction, and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david bowie
#science fiction
Hodder & Stoughton is to publish a biography of David Bowie by music journalist Lesley-Ann Jones, entitled Hero: David Bowie, this September. Continue reading at The Bookseller
[ The Bookseller | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hodder stoughton
#david bowie
David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platforms appeared
#digiday podcast
#atlas obscura
#dating back
Author David Solomons has won the Waterstones Children’s Book Prize 2016 for his novel My Brother is a Superhero (Nosy Crow). Continue reading at The Bookseller
[ The Bookseller | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#waterstones children
After sharing an office in Monmouth Street, London, for almost a year, Susanna Lea Associates and David Godwin Associates have decided to join forces on selling their foreign and North American rights. Continue reading at The Bookseller
[ The Bookseller | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#foreign rights
#david godwin
#join forces
Blink Publishing is to release The David Brent Songbook to coincide with the UK cinema release of "Life on the Road" starring Ricky Gervais, this summer. Continue reading at The Bookseller
[ The Bookseller | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blink publishing
Book sales rep David Segrue is set to open an independent bookshop with his wife Amanda in May. Continue reading at The Bookseller
[ The Bookseller | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookshop
Plexus is publishing David Bowie: Starman: A Colouring Book, a "cultural history in pictures" revealing the late musician's 50-year fashion evolution in 30 illustrations. Continue reading at The Bookseller
[ The Bookseller | 2016-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#colouring book
#cultural history
Jessica Woollard, previously primary agent at the Marsh Agency, has joined David Higham Associates. Continue reading at The Bookseller
[ The Bookseller | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david higham
#jessica woollard
#marsh agency
From 1948 to 1975, David Astor transformed Britain’s oldest paper into a vibrant, intelligent weekly renowned for its progressive campaigns and the quality of its writing. The author of a new biography recalls some of Astor’s achievements• Click here to read an extract on Astor’s lifelong... Continue reading at The Guardian
[ The Guardian | 2016-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#george orwell
Reflecting on the sudden dismissal of one of magazine media's most uncompromising editors. The post Meeting David Granger appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
After nearly 20 years as editor of Esquire magazine, David Granger will leave his post on March 31, Hearst Magazines announced Friday morning. Mr. Granger will be succeeded as editor by Jay Fielden, who has served as editor of Town&Country magazine and will become editorial director... Continue reading at Advertising Age
[ Advertising Age | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sharp sense
#prepared statement
#wear daily
David Fickling Books has hired Bella Pearson to the newly created role of publishing director, beginning 11th April. Continue reading at The Bookseller
[ The Bookseller | 2016-01-15 00:00:00 UTC ]
More news stories like this |
‘The Guilty’ by David Baldacci, released on November 17, landed at #1 on Apple’s iBooks bestseller list for the week ended November 29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks bestsellers
#david baldacci
The winner of the Guardian Children’s Fiction Prize 2015 is David Almond for 'A Song for Ella Grey.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#guardian children
#david almond
#ella grey