At a time when magazines need to create content for all different platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have to set aside long-held orthodoxies and come together to create great content,” said Carey, who spoke at Adweek’s NexTech Summit on May 1, part of the digital newfronts. Carey ticked off a few examples of that content that Hearst has been involved with, from Cosmopolitan’s app for guys to tablet edition subscriptions to Hello Style, Hearst’s new women’s lifestyle channel on YouTube. “It used to be, editors and publishers were involved with three revenue streams,” he said with pride, referring to advertising, susbscriptions and single-copy sales. “Now, it’s probably nine.” Getting back to Hello Style, Carey singled out one of the shows on the channel as a great example of how Hearst’s brands can translate to video. “If you look at the content, ‘Sexy vs. Skanky’ for Cosmo is great fun,” he effused. Not that the work ends once all that content is created. One of the challenges facing content developers is making sure their product gets seen—an issue for tablet apps and more recently, all the new original content channels that are starting to populate YouTube. If you're not one of a tablet's highly promoted apps, for example, Carey said, "you're almost invisible." He added quickly: "The manufacturers are listening to us. They're all good partners." Continue reading at 'AdWeek'
[ AdWeek | 2012-05-02 00:00:00 UTC ]
Over the course of two months from its debut in November 2022, ChatGPT exploded in popularity, from niche online curio to 100 million monthly active users — the fastest user base growth in the history of the Internet. In less than a year, it has earned the backing of... Continue reading at Engadget
[ Engadget | 2023-11-30 14:00:50 UTC ]
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Over the course of two months from its debut in November 2022, ChatGPT exploded in popularity, from niche online curio to 100 million monthly active users — the fastest user base growth in the history of the Internet. In less than a year, it has earned the backing of Silicon Valley’s biggest... Continue reading at Engadget
[ Engadget | 2023-11-30 14:00:50 UTC ]
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Dave Limp, Amazon’s Senior Vice President of Devices and Services, has announced his pending retirement from the company. Limp has been with the company for nearly 14 years and, as his title suggests, oversaw Amazon’s transition into dedicated hardware devices like Kindle e-readers,... Continue reading at Engadget
[ Engadget | 2023-08-15 18:23:15 UTC ]
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Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
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Book.io, which describes itself as “an NFT marketplace for buying, reading, and selling e-books and audiobooks,” is looking to help authors build new revenue streams, and has buy-in from Ingram. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday
[ Digiday | 2020-05-12 04:00:00 UTC ]
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At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads. The post Digiday Publishing Summit Europe Event Briefing: Life... Continue reading at Digiday
[ Digiday | 2020-03-06 05:01:14 UTC ]
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Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers”... Continue reading at Advertising Age
[ Advertising Age | 2020-01-08 18:04:35 UTC ]
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While 2019 winds down, many of us are reflecting on the year that was. We talk about our favorite movies, TV shows, records, etc. But here at Folio:, one of our favorite things to look back at are the year's best magazine covers. As an annual tradition, we reach out to some of the top designers... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-19 19:17:56 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
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A smartphone alert to local news publishers: Mobile matters! It matters to your readers, to your revenue streams and to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-21 15:22:29 UTC ]
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A number of publishers and licensors exhibiting at or attending this year’s Licensing Expo in Las Vegas are looking to license their proprietary, book-based brands to manufacturers of toys, arts and crafts, apparel, and other products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-05 04:00:00 UTC ]
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The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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The Southern California Independent Booksellers Association Fall Trade Show opened in a brand new venue featuring such futuristic flourishes as self-driving luggage carts and automated concierges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-22 00:00:00 UTC ]
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It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek
[ AdWeek | 2018-10-15 00:00:00 UTC ]
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Beginning this summer, magazines must be able to demonstrate "unique opens" of sponsored digital subscriptions and single-copy sales, not just deliveries. The post Updated: AAM Tweaks Digital Issue Reporting Guidelines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-27 00:00:00 UTC ]
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It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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In the quest for new sources of revenue, publishers have been launching subscription programs and events series. Condé Nast's Wired Media Group is going a step further with a membership program for executives who want to keep up with technology. The $4,000-a-year program blends events, content... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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Exploring what's worked and what hasn't in the search for new revenue streams. The post Specialized Publishers Share Challenges, Insights at SIPA Conference appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-10 00:00:00 UTC ]
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