At a time when magazines need to create content for all different platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have to set aside long-held orthodoxies and come together to create great content,” said Carey, who spoke at Adweek’s NexTech Summit on May 1, part of the digital newfronts. Carey ticked off a few examples of that content that Hearst has been involved with, from Cosmopolitan’s app for guys to tablet edition subscriptions to Hello Style, Hearst’s new women’s lifestyle channel on YouTube. “It used to be, editors and publishers were involved with three revenue streams,” he said with pride, referring to advertising, susbscriptions and single-copy sales. “Now, it’s probably nine.” Getting back to Hello Style, Carey singled out one of the shows on the channel as a great example of how Hearst’s brands can translate to video. “If you look at the content, ‘Sexy vs. Skanky’ for Cosmo is great fun,” he effused. Not that the work ends once all that content is created. One of the challenges facing content developers is making sure their product gets seen—an issue for tablet apps and more recently, all the new original content channels that are starting to populate YouTube. If you're not one of a tablet's highly promoted apps, for example, Carey said, "you're almost invisible." He added quickly: "The manufacturers are listening to us. They're all good partners." Continue reading at 'AdWeek'
[ AdWeek | 2012-05-02 00:00:00 UTC ]
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In a move to bring the US and UK Hachette divisions closer, London's David Shelley is becoming CEO of both units. The post David Shelley To Lead Hachette in Both the UK and USA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-15 21:10:53 UTC ]
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After nearly 40 years as a professor, he began a new career writing poems and translating classics. He won a National Book Award when he was 86. Continue reading at The New York Times
[ The New York Times | 2023-11-11 18:29:17 UTC ]
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His tiny California newspaper won a Pulitzer Prize for its exposé of Synanon, a renowned drug rehabilitation program that had turned into a violent operation. Continue reading at The New York Times
[ The New York Times | 2023-11-01 21:32:07 UTC ]
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American screenwriter and producer behind the creation of the hugely successful soaps Dallas and Knots LandingDavid Jacobs, who has died aged 84, was an aspiring novelist when he created the show Dallas, a worldwide phenomenon and US television’s first peak-time soap success since Peyton Place.... Continue reading at The Guardian
[ The Guardian | 2023-08-23 13:56:48 UTC ]
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In 'Defending Democracy from Its Christian Enemies' (Eerdmans, Oct.), professor of Christian ethics David P. Gushee argues that democracies across the world are under threat from an antidemocratic movement among some Christians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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DSTLRY will focus on premium comics and collectibles with a resellable digital marketplace that "redefines" the creator-owned business structure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Penguin Random House has installed a machine in the Devon city’s station, enabling travellers to buy a changing raft of titles, inspired by company founder Allen LaneCommuters at Exeter St Davids station in Devon will now have the option to buy a book using a vending machine, after publisher... Continue reading at The Guardian
[ The Guardian | 2023-03-27 11:49:47 UTC ]
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David Platt is following up on his 2010 bestselling ‘Radical—’ a critique of the role Christianity plays in the American culture—with an indictment of the American gospel, which he defines as a prioritization of “comfort, power, politics, and prosperity.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-22 05:00:00 UTC ]
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Damian Bradfield's new graphic novel 'Algorithmic Reality' (created with artist David Sánchez) surveys and predicts a wide range of the increasingly dubious consequences of life online. A 14-page excerpt. Published by NBM. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
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Exclusive: Britain’s Got Talent judge made sexually explicit comments about participant, leak showsThe Britain’s Got Talent judge David Walliams made derogatory and sexually explicit remarks about contestants during the recording of an episode of the ITV show, according to a leaked transcript... Continue reading at The Guardian
[ The Guardian | 2022-11-10 10:00:02 UTC ]
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Megachurch pastor and bestselling author David Jeremiah takes #1 on PW’s Religion Nonfiction Bestsellers List with his newest title, ‘The World of the End.’ In Religion Fiction, Amir Tsarfati tops with ‘By Way of Deception,’ based on real events inspired by Israel's national intelligence agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms. The publisher has attracted early attention thanks to both the... Continue reading at AdWeek
[ AdWeek | 2022-10-12 11:30:00 UTC ]
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“Life’s Work” is a memoir of outrageous youth, creative obsessions and ruinous habits. Continue reading at The New York Times
[ The New York Times | 2022-09-12 15:07:05 UTC ]
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The author of biographies and other works and narrator of documentaries, McCullough was ‘the voice of American history’David McCullough, the Pulitzer prize-winning author whose lovingly crafted narratives on subjects ranging from New York’s Brooklyn Bridge to American presidents John Adams and... Continue reading at The Guardian
[ The Guardian | 2022-08-08 19:41:16 UTC ]
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The two-time winner of the Pulitzer Prize was a master storyteller who brought to life the grand sweep of time and place. Continue reading at The Washington Post
[ The Washington Post | 2022-08-08 16:43:22 UTC ]
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The late author's story collection 'Back in Brookford' was released through his self-publishing imprint, Nichols Street Press, in June. The stories use details common to late-20th-century life as anchors for eerie and unsettling events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-29 04:00:00 UTC ]
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David C Cook is expanding its staff and comic book offerings through the acquisition of the graphic arts studio Corvus Comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-22 04:00:00 UTC ]
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In the midst of a grueling book tour, the best-selling author makes time to dispatch notes to people he’s met along the way. Continue reading at The New York Times
[ The New York Times | 2022-06-16 09:00:21 UTC ]
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The Serbian-Canadian author David Albahari wins the €10,000 biennial Aleksandar Tišma International Literary Prize. The post David Albahari Wins Serbia’s Aleksandar Tišma International Literary Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-06 18:45:34 UTC ]
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