At a time when magazines need to create content for all different platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have to set aside long-held orthodoxies and come together to create great content,” said Carey, who spoke at Adweek’s NexTech Summit on May 1, part of the digital newfronts. Carey ticked off a few examples of that content that Hearst has been involved with, from Cosmopolitan’s app for guys to tablet edition subscriptions to Hello Style, Hearst’s new women’s lifestyle channel on YouTube. “It used to be, editors and publishers were involved with three revenue streams,” he said with pride, referring to advertising, susbscriptions and single-copy sales. “Now, it’s probably nine.” Getting back to Hello Style, Carey singled out one of the shows on the channel as a great example of how Hearst’s brands can translate to video. “If you look at the content, ‘Sexy vs. Skanky’ for Cosmo is great fun,” he effused. Not that the work ends once all that content is created. One of the challenges facing content developers is making sure their product gets seen—an issue for tablet apps and more recently, all the new original content channels that are starting to populate YouTube. If you're not one of a tablet's highly promoted apps, for example, Carey said, "you're almost invisible." He added quickly: "The manufacturers are listening to us. They're all good partners." Continue reading at 'AdWeek'
[ AdWeek | 2012-05-02 00:00:00 UTC ]
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This coming August marks 10 years since David Mitchell’s groundbreaking novel, Cloud Atlas, was published to great acclaim. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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In David Lebovitz's new book, 'My Paris Kitchen: Recipes and Stories,' the blogger, former Chez Panisse pastry chef, and cookbook author recounts, through both personal stories and recipes, how he brings the city’s cuisine into his own kitchen in Paris. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Author and comedian David Baddiel has written his first children’s novel. The Parent... Continue reading at The Bookseller
[ The Bookseller | 2014-04-30 00:00:00 UTC ]
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Guardian Faber has acquired a new book by actor and comedian David Mitchell. Commissioning... Continue reading at The Bookseller
[ The Bookseller | 2014-04-23 00:00:00 UTC ]
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In 'The Family Cooks,' author/activist Laurie David’s second cookbook, the importance of the family table and home cooking are at the heart of her philosophy for raising the next generation of healthy eaters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
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Sceptre has signed a three-book deal with David Mitchell, including a sequel to The Reason I Jump... Continue reading at The Bookseller
[ The Bookseller | 2014-04-07 00:00:00 UTC ]
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After his bestselling love story about finding a partner, Nicholls' new book Us will look at holding on to oneIn his hugely popular novel One Day, David Nicholls explored the search for a soulmate through the long-drawn-out love affair between Em and Dex. Five years on, Nicholls is set to take... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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Corporation's contract with Christie estate will bring new series and documentaries coinciding with author's 125th anniversaryDavid Walliams will star in a new Agatha Christie adaptation on BBC1 under a new deal to bring some of the author's best-known works to the small screen in the 125th... Continue reading at The Guardian
[ The Guardian | 2014-02-28 00:00:00 UTC ]
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A group of the world's leading press freedom bodies is calling on prime minister David Cameron to distance himself from the investigation into The Guardian over the leaks by the NSA whistleblower Edward Snowden.The seven organisations also want Cameron to urge parliament to repeal the statute... Continue reading at The Guardian
[ The Guardian | 2014-02-18 00:00:00 UTC ]
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David Belton's account of the Rwandan genocide and its aftermath serve as a fitting tribute to the actions of a heroic Franciscan priestMy first reaction when confronted with David Belton's book was to ask what is to be gained from yet another book retelling the horrors of the Rwandan genocide?... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
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Literary scout Simone Garzella looks at what's selling in the the Arabic book market how the region continues to evolve amidst some troubled times. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-10 00:00:00 UTC ]
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After a woman recently turned herself in to American authorities and confessed to participating in setting several fires, a judge ordered she read both 'Goliath' and Mary C. Wood's 'Nature's Trust' in addition to serving a prison sentence and completing community service. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-30 00:00:00 UTC ]
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US singer Mariah Carey is set to create a Christmas children’s picture book based on her... Continue reading at The Bookseller
[ The Bookseller | 2014-01-24 00:00:00 UTC ]
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The singer will release a children's book later this year, based on her twins Moroccan and Monroe. Continue reading at BBC News
[ BBC News | 2014-01-24 00:00:00 UTC ]
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Wedding Crashers helmer signs on for long-gestating biopic telling life story of Playboy magazine founder• Peter Morgan in talks to develop Hugh Hefner biopicPlayboy founder Hugh Hefner is to have his life story told in a biopic to be directed by Wedding Crashers' David Dobkin, it has been... Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
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Ex-ITV marketing director promoted from position as Guardian publisher's chief commercial officerDavid Pemsel, chief commercial officer of Guardian publisher Guardian News & Media, has been promoted to deputy chief executive.Pemsel, the former ITV marketing director, will take over... Continue reading at The Guardian
[ The Guardian | 2013-12-16 00:00:00 UTC ]
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The autobiography from actor David Jason, schoolgirl Malala Yousafzai's story of being shot by the Taliban and David Walliams' latest children's book are winners at the Specsavers National Book Awards Continue reading at BBC News
[ BBC News | 2013-12-12 00:00:00 UTC ]
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David Higham Associates is moving offices across Soho to Noel Street, after 43 years in Lower... Continue reading at The Bookseller
[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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Former DC Entertainment and Random House publicity executive David Hyde plans to launch Superfan Promotions, a new publicity and marketing firm aimed at supporting traditional authors as well as a new generation of comics and graphic novel creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
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American literary funnyman David Sedaris is going on a UK tour with his show An Evening With... Continue reading at The Bookseller
[ The Bookseller | 2013-11-19 00:00:00 UTC ]
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