At a time when magazines need to create content for all different platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have to set aside long-held orthodoxies and come together to create great content,” said Carey, who spoke at Adweek’s NexTech Summit on May 1, part of the digital newfronts. Carey ticked off a few examples of that content that Hearst has been involved with, from Cosmopolitan’s app for guys to tablet edition subscriptions to Hello Style, Hearst’s new women’s lifestyle channel on YouTube. “It used to be, editors and publishers were involved with three revenue streams,” he said with pride, referring to advertising, susbscriptions and single-copy sales. “Now, it’s probably nine.” Getting back to Hello Style, Carey singled out one of the shows on the channel as a great example of how Hearst’s brands can translate to video. “If you look at the content, ‘Sexy vs. Skanky’ for Cosmo is great fun,” he effused. Not that the work ends once all that content is created. One of the challenges facing content developers is making sure their product gets seen—an issue for tablet apps and more recently, all the new original content channels that are starting to populate YouTube. If you're not one of a tablet's highly promoted apps, for example, Carey said, "you're almost invisible." He added quickly: "The manufacturers are listening to us. They're all good partners." Continue reading at 'AdWeek'
[ AdWeek | 2012-05-02 00:00:00 UTC ]
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The Reading Agency and Pan Macmillan are launching a new scheme to introduce library users to... Continue reading at The Bookseller
[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Broadcaster, critic and writer Mark Lawson is returning for a second year to chair the judging... Continue reading at The Bookseller
[ The Bookseller | 2012-10-18 00:00:00 UTC ]
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Hot Key Books has bought three books from Observatory Mansions-author Edward Carey, his first... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Random House has acquired the autobiography of actor Sir David Jason, star of series including... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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Novelist Peter Carey has been appointed an Officer of the Order of Australia (AO) in the Queen... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Chatto & Windus and David Fickling Books have together acquired a new novel by Guardian First... Continue reading at The Bookseller
[ The Bookseller | 2012-04-19 00:00:00 UTC ]
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Double Booker-winner Peter Carey is to receive the Bodley Medal, following previous recipients... Continue reading at The Bookseller
[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 09:15 Virgin Books has acquired actor and 1970s heartthrob David Essex's autobiography. The as-yet-untitled book will be published in March 2012 and will chart Essex's career spanning four decades as a drummer, singer, theatre star,... Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 12/09/2011 - 12:02 Former colleagues of Faber finance director David Tebbutt have paid warm tributes to him this morning, amid widespread shock over the circumstances of his death. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 08/09/2011 - 08:45 Faber is to publish a new novel by Australian literary heavyweight Peter Carey next year, with the publisher already billing the dual-narrative title as a classic. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 24/06/2011 - 11:14 Former Borders c.e.o. David Roche is working on a project to enhance reading as he launches his own business. Roche said David Roche Enterprises has been set up to "help exploit the links between the creative, media and... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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Publication Date: Wed, 01/06/2011 - 14:03 Pan Mac has acquired two titles from Pariah author David Jackson. Will Atkins, Pan Macmillan editorial director for fiction, bought world rights direct from Jackson for a "good five-figure sum. The first title, The Helper, follows Callum Doyle, the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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American Media Inc. has announced Candance Trunzo will leave Star Magazine after four years with the publication. She will be replaced by David Parel, who comes to Star from Radar Online. Radar Online will now be run by Jose Lambiet. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
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Carey Winfrey, the editor of Smithsonian magazine for since 2001, has announced his resignation from the publication, effective September 30th. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-08 00:00:00 UTC ]
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Publication Date: Fri, 18/03/2011 - 08:20 Three-times Man Booker-shortlisted author Julian Barnes has been awarded the £40,000 David Cohen Prize for Literature for his lifetimes achievement in literature. Barnes was presented with the award by chair of judges Mark Lawson at a gala ceremony at... Continue reading at The Bookseller
[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 14/02/2011 - 15:26 David Graham has been appointed managing director of Aurum and its UK trade publishing division, also titled Aurum. Former Granta staff Alex Clark and Rosalind Porter are also to set up a new literary imprint at the... Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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Written By: Lisa Campbell Waterstones head of e-commerce David Kohn is leaving the company at the end of this week. Kohn has worked with the book retailer for the last two and a half years. He is leaving to pursue a number of digital investment opportunities, according to a Waterstones... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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