At a time when magazines need to create content for all different platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have to set aside long-held orthodoxies and come together to create great content,” said Carey, who spoke at Adweek’s NexTech Summit on May 1, part of the digital newfronts. Carey ticked off a few examples of that content that Hearst has been involved with, from Cosmopolitan’s app for guys to tablet edition subscriptions to Hello Style, Hearst’s new women’s lifestyle channel on YouTube. “It used to be, editors and publishers were involved with three revenue streams,” he said with pride, referring to advertising, susbscriptions and single-copy sales. “Now, it’s probably nine.” Getting back to Hello Style, Carey singled out one of the shows on the channel as a great example of how Hearst’s brands can translate to video. “If you look at the content, ‘Sexy vs. Skanky’ for Cosmo is great fun,” he effused. Not that the work ends once all that content is created. One of the challenges facing content developers is making sure their product gets seen—an issue for tablet apps and more recently, all the new original content channels that are starting to populate YouTube. If you're not one of a tablet's highly promoted apps, for example, Carey said, "you're almost invisible." He added quickly: "The manufacturers are listening to us. They're all good partners." Continue reading at 'AdWeek'
[ AdWeek | 2012-05-02 00:00:00 UTC ]
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Poet and playwright Tony Harrison has been awarded the £40,000 David Cohen Prize for literature, honouring his career. The prize was presented last night (26th February) at a ceremony at the British Library. Harrison, now 77, said in his acceptance speech that the award was an "enormous... Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Bestselling author David Platt's new book challenges Christians to stand up for their beliefs, no matter the cost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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David and Jason Benham, authors of 'Whatever the Cost: Facing Your Fears, Dying to Your Dreams, and Living Powerfully' (W Publishing Group/HarperCollins, 9780718032999), will appear on 'Fox & Friends' on Tuesday, February 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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Comedian David Walliams led the sales of children's books in the UK last year, generating more than £7m in 2014. Continue reading at BBC News
[ BBC News | 2015-01-14 00:00:00 UTC ]
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Bestselling author David Walliams has written an exclusive picture book for Comic Relief. The Queen’s Orang-Utan will be published byHarperCollins Children’s Books on the 26th February, ahead of Red Nose Day on the 13th March, for £4.99. All of the profits, which will amount to at least £3 from... Continue reading at The Bookseller
[ The Bookseller | 2015-01-13 00:00:00 UTC ]
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HarperCollins Canada president and c.e.o. David Kent will leave the company at the end of the year, as the publisher consolidates its north American functions. Canadian distribution will now be outsourced to US firm RR Donnelley, which will handle delivery of HC Canada titles from spring next year. Continue reading at The Bookseller
[ The Bookseller | 2014-11-06 00:00:00 UTC ]
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Ebury Publishing’s WH Allen imprint is to publish the official biography of broadcaster Sir David Frost, who died last year, titled Frost on Frost. WH Allen acquired world English rights in the book from the Frost family and Simon Fuller at XIX Management. Author Neil Hegarty has been... Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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David Greene reported from Russia for NPR for two years. He and his wife, Rose, found life there to be frustrating and complicated – even as it was remarkable and unforgettable. Recently Greene returned to Russia, traveling its enormous expanse by train. He recorded his experiences and... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-29 00:00:00 UTC ]
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M. David Detweiler IV, president and chairman of the board of Stackpole, Inc., died on September 27 in Harrisburg, Penn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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What we learned from The Bookseller Childrens Conference about how kids are reading and how publishers are respondingIn 2014, childrens books are facing more competition than ever from other forms of entertainment, particularly digital: games, apps, YouTube and social networking.Does this mean... Continue reading at The Guardian
[ The Guardian | 2014-09-26 00:00:00 UTC ]
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Online giant operates a rapacious near monopoly, the Observer columnist and Peep Show star tells Booksellers conferencePeep Show star David Mitchell blasted the monopolistic, cynical and frankly life-crushing way that Amazon operates to a roomful of booksellers.The comedian was giving the... Continue reading at The Guardian
[ The Guardian | 2014-09-23 00:00:00 UTC ]
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Comedian David Mitchell has slammed Amazon as "benefit scroungers" in a barnstorming... Continue reading at The Bookseller
[ The Bookseller | 2014-09-22 00:00:00 UTC ]
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WikiLeaks founders ill-starred book was offered as a project to the novelist, who decided two control freaks should not collaborateThe two-time Booker-winning novelist Peter Carey turned down the opportunity to ghost the memoirs of his fellow Australian and WikiLeaks founder Julian Assange, he... Continue reading at The Guardian
[ The Guardian | 2014-09-12 00:00:00 UTC ]
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Yates is reportedly in negotiations to direct 'Beasts,' a new story set in the world of 'Harry Potter.' Yates directed the well-received final four movies in the 'Potter' film series. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-23 00:00:00 UTC ]
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Gregory's book will be released sometime in 2015, according to publisher Simon & Schuster. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-23 00:00:00 UTC ]
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David and Lesley Jacobs Solmonson, co-authors of 'The 12 Bottle Bar,' explain why home bartenders don't need to stock $60 bottles of obscure, unpronounceable liqueurs to make drinks worthy of the golden age of cocktails. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-04 00:00:00 UTC ]
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Headline is to publish a novel by "The X-Files" actor David Duchovny. Publishing... Continue reading at The Bookseller
[ The Bookseller | 2014-07-23 00:00:00 UTC ]
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Novelist David Mitchell is to tell a 6,000-word story on Twitter, beginning today (14th July).... Continue reading at The Bookseller
[ The Bookseller | 2014-07-11 00:00:00 UTC ]
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PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek
[ AdWeek | 2014-06-10 00:00:00 UTC ]
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