At a time when magazines need to create content for all different platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have to set aside long-held orthodoxies and come together to create great content,” said Carey, who spoke at Adweek’s NexTech Summit on May 1, part of the digital newfronts. Carey ticked off a few examples of that content that Hearst has been involved with, from Cosmopolitan’s app for guys to tablet edition subscriptions to Hello Style, Hearst’s new women’s lifestyle channel on YouTube. “It used to be, editors and publishers were involved with three revenue streams,” he said with pride, referring to advertising, susbscriptions and single-copy sales. “Now, it’s probably nine.” Getting back to Hello Style, Carey singled out one of the shows on the channel as a great example of how Hearst’s brands can translate to video. “If you look at the content, ‘Sexy vs. Skanky’ for Cosmo is great fun,” he effused. Not that the work ends once all that content is created. One of the challenges facing content developers is making sure their product gets seen—an issue for tablet apps and more recently, all the new original content channels that are starting to populate YouTube. If you're not one of a tablet's highly promoted apps, for example, Carey said, "you're almost invisible." He added quickly: "The manufacturers are listening to us. They're all good partners." Continue reading at 'AdWeek'
[ AdWeek | 2012-05-02 00:00:00 UTC ]
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Hi. I’m Carolyn Kellogg, book editor of the L.A. Times, with this week’s newsletter. THE BIG STORY “This book is not just an appreciation of our friendship or an acknowledgment of Coach Wooden’s deep influence on my life,” Kareem Abdul-Jabbar writes in his latest book, “Coach Wooden and Me: Our... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-06-24 00:00:00 UTC ]
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British-born translator Jessica Cohen and Israeli author David Grossman share the £50,000 Man Booker International purse for 'A Horse Walks Into a Bar.' The post Author David Grossman and Translator Jessica Cohen Win the 2017 Man Booker International Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-15 00:00:00 UTC ]
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Labour politician Alan Johnson, professor Simon James of Durham University and journalist, critic and writer Anita Sethi are some of the names who will judge the £40,000 David Cohen Prize for Literature 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-05-24 00:00:00 UTC ]
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Pan Macmillan has bought six more books from thriller writer David Baldacci as the publisher bids to build the author's sales in the UK and internationally. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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Fantasy writer China Miéville's 2009-published noir thriller The City & The City (Macmillan) is being adapted for a four-part BBC Two drama starring David Morrissey as Inspector Tyador Borlú. Continue reading at The Bookseller
[ The Bookseller | 2017-04-20 00:00:00 UTC ]
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Endeavour Press has acquired worldwide English language print and digital rights for Saul David’s non-fiction work After Dunkirk, a revised and updated edition of his "ground-breaking" Churchill’s Sacrifice of the Highland Division (Brassey's). Continue reading at The Bookseller
[ The Bookseller | 2017-04-20 00:00:00 UTC ]
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David Walliams talks to Philip Jones about his ambition to write as many books as Michael Morpurgo, and his continuing success. Continue reading at The Bookseller
[ The Bookseller | 2017-04-12 00:00:00 UTC ]
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David Walliams new children's book has been revealed as The World’s Worst Children 2. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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According to Slate, writing books for kids is harder than it looks, a lesson learned when the publication held a children's book writing contest among a number of its staffers, all attempting to write about a hedgehog. Perhaps it was a matter of not having the type of subject matter so perfectly... Continue reading at AdWeek
[ AdWeek | 2017-03-29 00:00:00 UTC ]
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Booker prize-winner David Storey, author of This Sporting Life (Vintage), has died aged 83. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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Sprint car veteran David Steele has died during a race in Florida. Desoto Speedway officials said in a Facebook post on Saturday night that track owners and staff were saddened by the crash. The statement says Steele was trying to win his 100th race in Florida. A Manatee County Sheriff's Office... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-26 00:00:00 UTC ]
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David Martin from Atwood Tate tells us all about his role as a senior consultant. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek
[ AdWeek | 2017-03-17 00:00:00 UTC ]
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Rogers Coleridge & White's David Miller is remembered in London as a deeply respected literary agent, a compelling author, and 'wonderful father.' The post London’s Tribute to Agent and Author David Miller: ‘Boundless Curiosity’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-13 00:00:00 UTC ]
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Follett Corporation has named David Cully president of Baker & Taylor, effective April 1. Cully replaces George Coe, former president and CEO of B&T, just weeks after Coe was named COO of Follett. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-09 00:00:00 UTC ]
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It pays for private schools to recruit coaches from public schools. Harvey Kitani, Tim Tucker and David Rebibo, all former head coaches at public schools, will be trying to win Southern Section championships this weekend for private schools. Kitani, a former Fairfax coach, has Rolling Hills Prep... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-01 00:00:00 UTC ]
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The UK’s answer to the Nobel Prize for Literature – the £40,000 David Cohen Prize - is now being managed by New Writing North. Continue reading at The Bookseller
[ The Bookseller | 2017-01-31 00:00:00 UTC ]
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Ravi Mirchandani remembers literary agent David Miller of Rogers, Coleridge & White, who died in December aged 50. Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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David Miller, literary agent at Rogers, Coleridge and White, has died at the age of 50. Continue reading at The Bookseller
[ The Bookseller | 2016-12-31 00:00:00 UTC ]
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Rogers Coleridge and White literary agent David Miller is in intensive care following a heart attack, RCW's Gill Coleridge has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2016-12-29 00:00:00 UTC ]
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