At a time when magazines need to create content for all different platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have to set aside long-held orthodoxies and come together to create great content,” said Carey, who spoke at Adweek’s NexTech Summit on May 1, part of the digital newfronts. Carey ticked off a few examples of that content that Hearst has been involved with, from Cosmopolitan’s app for guys to tablet edition subscriptions to Hello Style, Hearst’s new women’s lifestyle channel on YouTube. “It used to be, editors and publishers were involved with three revenue streams,” he said with pride, referring to advertising, susbscriptions and single-copy sales. “Now, it’s probably nine.” Getting back to Hello Style, Carey singled out one of the shows on the channel as a great example of how Hearst’s brands can translate to video. “If you look at the content, ‘Sexy vs. Skanky’ for Cosmo is great fun,” he effused. Not that the work ends once all that content is created. One of the challenges facing content developers is making sure their product gets seen—an issue for tablet apps and more recently, all the new original content channels that are starting to populate YouTube. If you're not one of a tablet's highly promoted apps, for example, Carey said, "you're almost invisible." He added quickly: "The manufacturers are listening to us. They're all good partners." Continue reading at 'AdWeek'
[ AdWeek | 2012-05-02 00:00:00 UTC ]
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HarperCollins Children's Books is to bring out its first brand extension publishing for kids' favourite David Walliams, with The World of David Walliams: Book of Stuff, illustrated by Tony Ross. Continue reading at The Bookseller
[ The Bookseller | 2018-05-25 00:00:00 UTC ]
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Controversy has dogged the Association of Writers and Writing Programs (AWP) since David Fenza, its longtime executive director, was fired on March 11. While the AWP board has not offered any explanation for Fenza's termination, former AWP president Rita Dove claims she was told a hostile work... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-17 00:00:00 UTC ]
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Scribe UK's publisher-at-large Philip Gwyn Jones has pre-emptively acquired world all-languages rights in what he calls an "exceptional" novel from Elizabeth Cook. Continue reading at The Bookseller
[ The Bookseller | 2018-05-12 00:00:00 UTC ]
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Arcadia is the first purchase in what the two former publishing CEOs see as a series of acquisitions. The purchases will be funded by Lezen Acquisition LLC, an investment group formed by Lynton and his sister Lili. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-02 00:00:00 UTC ]
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World-renowned neuroscientist and bestselling author David Eagleman has published a lot of books on the brain. But a little work of fiction he wrote almost a decade ago influenced readers' minds in a way scientific texts never could. Ahead of his appearance at the Auckland Writers Festival, he... Continue reading at Stuff
[ Stuff | 2018-04-28 00:00:00 UTC ]
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Children’s author David Almond has donated his archive to Seven Stories, The National Centre for Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2018-04-19 00:00:00 UTC ]
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David Inman, who manages Quarto's distribution services and international publishing partnerships, is leaving the company at the end of February. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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After five years as managing director of Quarto Partners, a division of the U.K. illustrated book publisher the Quarto Group, David Inman plans to leave the company at the end of February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-01 00:00:00 UTC ]
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Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook... Continue reading at AdWeek
[ AdWeek | 2018-01-20 00:00:00 UTC ]
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Annie Ernaux is ruthless. I mean that as a compliment. Perhaps no other memoirist — if, in fact, memoir-writing is what Ernaux is up to, which both is and isn’t the case — is so willing to interrogate not only the details of her life but also the slippery question of identity. Beginning with her... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-19 00:00:00 UTC ]
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David Bowie's son, director and screenwriter Duncan Jones, has launched a book club in tribute to his late father. Continue reading at The Bookseller
[ The Bookseller | 2018-01-03 00:00:00 UTC ]
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Children’s novel about a boy trying to break his father out of prison sells more than 60,000 copies in a week to secure top slot in festive book chartsDavid Walliams’s tale of a boy trying to break his father out of prison, Bad Dad, has beaten Jamie Oliver’s latest recipe collection to the top... Continue reading at The Guardian
[ The Guardian | 2017-12-20 00:00:00 UTC ]
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David Walliams’ Bad Dad (HarperCollins) has claimed the Christmas Number One, selling 60,700 copies for £376,150 through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-12-20 00:00:00 UTC ]
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David Pemsel, CEO of Guardian Media Group, is concerned about Facebook but bullish on the ability of philanthropic contributions to fund publishing. The post ‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-19 00:00:00 UTC ]
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David Higham Associates (DHA) has bought Laura Cecil's agency as she prepares to retire. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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Head of Zeus imprint Apollo is to publish An Inconvenient Death, an exploration into the death of Dr David Kelly by investigative journalist Miles Goslett. Continue reading at The Bookseller
[ The Bookseller | 2017-11-21 00:00:00 UTC ]
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On the 10th anniversary of Kindle, VP of Kindle content David Naggar looks back on the development and impact of Amazon's ebook ecosystem on book publishing. The post With Amazon Kindle Now Turning 10, David Naggar Says Content Is Prime appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-20 00:00:00 UTC ]
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Dr. David Jeremiah takes #2 on PW’s Religion Nonfiction Bestsellers list with his new book on decision-making, ‘A Life Beyond Amazing.’ Plus, Christmas novels take over the Religion Fiction list as the holiday season approaches. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
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Profile Books is to publish two books tying into a "major" new BBC2 series, "Civilisations", presented by Simon Schama, Mary Beard and David Olusoga. Continue reading at The Bookseller
[ The Bookseller | 2017-10-28 00:00:00 UTC ]
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If the idea of sitting through a personal finance course or reading personal finance book makes your eyes glaze over, then Lillian Karabaic may have a solution for you. It involves cats. It involves indie comic book illustrators. It involves Ziggy Starbudget (her David Bowie-themed alter... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-10-28 00:00:00 UTC ]
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