At a time when magazines need to create content for all different platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have to set aside long-held orthodoxies and come together to create great content,” said Carey, who spoke at Adweek’s NexTech Summit on May 1, part of the digital newfronts. Carey ticked off a few examples of that content that Hearst has been involved with, from Cosmopolitan’s app for guys to tablet edition subscriptions to Hello Style, Hearst’s new women’s lifestyle channel on YouTube. “It used to be, editors and publishers were involved with three revenue streams,” he said with pride, referring to advertising, susbscriptions and single-copy sales. “Now, it’s probably nine.” Getting back to Hello Style, Carey singled out one of the shows on the channel as a great example of how Hearst’s brands can translate to video. “If you look at the content, ‘Sexy vs. Skanky’ for Cosmo is great fun,” he effused. Not that the work ends once all that content is created. One of the challenges facing content developers is making sure their product gets seen—an issue for tablet apps and more recently, all the new original content channels that are starting to populate YouTube. If you're not one of a tablet's highly promoted apps, for example, Carey said, "you're almost invisible." He added quickly: "The manufacturers are listening to us. They're all good partners." Continue reading at 'AdWeek'
[ AdWeek | 2012-05-02 00:00:00 UTC ]
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Elton John was greeted by a standing ovation last night as the legendary singer took to the stage to discuss his life in the spotlight. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 16:03:01 UTC ]
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Carlos Lozada, an associate editor and book critic for The Washington Post, and David Remnick, editor of The New Yorker, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-07 22:53:39 UTC ]
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Group publisher of HarperCollins Christian Publishing David Moberg reflected on the birth of faith-based publishing, the ways it’s changed and stayed the same, and what to expect in the future during PWedu’s Christian Publishing Summit on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
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Complete with endorsements from Donald Trump and Judy Murray, the parody jacket turned up in a branch of FoylesThere are large acts of protest, such as the People’s Vote march that took place in London on Saturday. And then there are smaller ones, such as the work of the as yet unidentified... Continue reading at The Guardian
[ The Guardian | 2019-10-21 12:46:59 UTC ]
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David Fickling Books has snapped up Nobel Prize winner Sir Paul Nurse’s new book, What Is Life? Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 11:15:36 UTC ]
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Elton John will be appearing in conversation with David Walliams at an exclusive event in celebration of the singer songwriter’s newly released autobiography, Pan Macmillan has announced. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 02:22:32 UTC ]
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HQ has acquired the debut non-fiction book from Kate Fall, David Cameron’s former deputy chief of staff, to provide "an insider’s account of life at the heart of Number 10". Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 06:34:06 UTC ]
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Today, Cloud Atlas author David Mitchell announced his next project: Utopia Avenue, which will be first full-length novel since 2014’s The Bone Clocks. (I suppose he has some time now that he’s done writing The Matrix 4.) Mitchell said in his announcement that the idea for the book came in part... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-26 12:40:53 UTC ]
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Due out next summer, the novel will explore the power of music, following the career of the eponymous psychedelic bandCloud Atlas author David Mitchell is to tackle the story of “the strangest British band you’ve never heard of” in his first novel for five years, Utopia Avenue.Announcing the... Continue reading at The Guardian
[ The Guardian | 2019-09-26 10:42:58 UTC ]
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For the Record, the former PM’s account of his time in office sold close to 21,000 copies in its first week, behind Margaret Atwood’s The Testaments, which topped 100,000Almost 21,000 people rushed out to buy a copy of David Cameron’s memoir in its first week on sale, placing it second on the... Continue reading at The Guardian
[ The Guardian | 2019-09-24 14:00:06 UTC ]
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David Cameron will be the inaugural guest on "Ideas Matter", the new podcast from William Collins when it launches this week. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 17:42:22 UTC ]
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David Cameron marked publication day of his autobiography today with a flurry of high profile interviews as HarperCollins hails the success of his memoir. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 16:43:56 UTC ]
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David Cameron’s memoir, For the Record, hit the headlines this weekend as the publicity campaign for the former prime minister’s book gets underway. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 03:37:49 UTC ]
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MP David Lammy’s book on tribalism is being pushed back to the new year due to the looming prospect of a general election. Continue reading at The Bookseller
[ The Bookseller | 2019-09-13 07:51:32 UTC ]
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Publishers Weekly’s immersive online event and workshop series has announced its keynote speaker: David Moberg, group publisher at HarperCollins Christian Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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lol. jk. My dude has never been to the beach. Dave’s actual Top 5 list (according to Far Out magazine) is, of course, a throughly Lynchian quintet of unheimlich surrealism, existentialist historical fiction, disturbing found photography, hundred-year-old art criticism, and auteur biography. Each... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-22 16:15:22 UTC ]
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Welcome back to the 90s. (And, I guess, the early 2000s.) As Variety reports, there is officially a fourth Matrix film in the works, with Keanu Reeves and Carrie-Anne Moss back in the saddle as Neo and Trinity. Lana Wachowski will direct; she also wrote the script with novelists Aleksandar Hemon... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-20 20:44:00 UTC ]
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David Cameron will give a series of television and radio interviews to mark the publication of his autobiography, For the Record (William Collins), including John Humphrys' final "big" interview for the "Today" show next month. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 19:08:40 UTC ]
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A hot summer's debate at The New York Times around 'fake and illegitimate' online book sales. Amazon asserts a remedy may take more industry cooperation. The post David Streitfeld’s Orwellian Shopping List, and Amazon’s Retort appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-20 14:41:20 UTC ]
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Dr David Cohen, founder of the eponymous £40,000 literature prize, has died aged 89. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 10:03:11 UTC ]
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