At a time when magazines need to create content for all different platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have to set aside long-held orthodoxies and come together to create great content,” said Carey, who spoke at Adweek’s NexTech Summit on May 1, part of the digital newfronts. Carey ticked off a few examples of that content that Hearst has been involved with, from Cosmopolitan’s app for guys to tablet edition subscriptions to Hello Style, Hearst’s new women’s lifestyle channel on YouTube. “It used to be, editors and publishers were involved with three revenue streams,” he said with pride, referring to advertising, susbscriptions and single-copy sales. “Now, it’s probably nine.” Getting back to Hello Style, Carey singled out one of the shows on the channel as a great example of how Hearst’s brands can translate to video. “If you look at the content, ‘Sexy vs. Skanky’ for Cosmo is great fun,” he effused. Not that the work ends once all that content is created. One of the challenges facing content developers is making sure their product gets seen—an issue for tablet apps and more recently, all the new original content channels that are starting to populate YouTube. If you're not one of a tablet's highly promoted apps, for example, Carey said, "you're almost invisible." He added quickly: "The manufacturers are listening to us. They're all good partners." Continue reading at 'AdWeek'
[ AdWeek | 2012-05-02 00:00:00 UTC ]
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Humorist David Sedaris will open the U.S. Book Show on May 23, livestreaming from the 'Publishers Weekly' office in Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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His Common Concerns bookstore in Washington became a left-wing community resource in the 1980s. Continue reading at The Washington Post
[ The Washington Post | 2022-05-13 18:04:58 UTC ]
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David Mallmann, who describes his territory as the “Greater Midwest,” is an indefatigable road warrior. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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The playwright's flashes of insight are overshadowed by an overall lack of effort. Continue reading at The Washington Post
[ The Washington Post | 2022-05-06 12:00:01 UTC ]
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Yellow Kite has secured How to Create Little Happy Learners: Daily Activities for Children, the debut from Sophie David which aims to “promote a love of learning”. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 13:59:28 UTC ]
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A highly respected and celebrated library leader, Ferriero was appointed by President Barack Obama and has served as Archivist since November 6, 2009, presiding over one of the most successful and consequential periods in the institution's history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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The narration of ‘Carnival of Snackery’ is wonderful. Other great listens: ‘The Five Wounds’ and ‘Psycho by the Sea’ Continue reading at The Washington Post
[ The Washington Post | 2021-12-05 12:00:00 UTC ]
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A newly formed investor group led by David Steinberger has acquired Open Road Integrated Media for a purchase price reported to be between $60 million and $80 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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Guardian sports writer whose wit and talent redefined what a football column could beIt is not customary to look forward to Monday mornings but, in the heyday of the Guardian’s print sales in the late 1970s and 80s, many readers relished Monday’s paper more than anything else.On a features page... Continue reading at The Guardian
[ The Guardian | 2021-11-19 17:41:00 UTC ]
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Founded in October 2009 by Rebecca Fitting and Jessica Stockton Bagnulo, Greenlight Bookstore is an independent bookstore in Brooklyn, New York. Combining the best traditions of the neighborhood bookstore with carefully curated, community-minded events, Greenlight has earned a reputation as a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-11 09:49:39 UTC ]
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In his new book, 'Future Morality,' David Edmonds collects writings of contemporary philosophers focused on the moral issues we may face in the near future, including changes to medicine, communication, and humans’ relationship to machines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-10 05:00:00 UTC ]
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Joffe Books’ Stephanie Carey has been promoted to associate commissioning editor from her previous role of project editor, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 12:49:18 UTC ]
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Australian dramatist David Williamson’s new book is a mash up of memoir and autobiography, which casts himself as a former ‘plunderer’ of other’s lives. Continue reading at The Conversation
[ The Conversation | 2021-10-20 03:57:12 UTC ]
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In his new book, Hi, I’m An Atheist! What That Means, and How to Talk About It with Others, David G. McAfee draws on personal experiences to help other atheists talk about their lack of belief. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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Former Walmart senior executive John Aden discusses opportunity, purpose, and plans for his new role as president and CEO of David C Cook, a Christian publisher and music company in Colorado Springs, Colo., Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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After criticism of the ‘casual racism’ of a story about a Chinese boy, the publisher has taken it out of the next print run of the bestselling anthology David Walliams’ story about a Chinese boy called Brian Wong, which was criticised by campaigners for its “casual racism”, is set to be removed... Continue reading at The Guardian
[ The Guardian | 2021-10-04 12:03:02 UTC ]
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“Exodus, Revisited” offers new insights about a woman’s break from her Hasidic community. Continue reading at The Washington Post
[ The Washington Post | 2021-08-28 13:00:00 UTC ]
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The funeral of David Whitaker, a former editor of The Bookseller, will take place on 17th September at St Paul's Church in Covent Garden. Continue reading at The Bookseller
[ The Bookseller | 2021-08-27 01:07:06 UTC ]
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David Whitaker, a former editor of The Bookseller, has passed away. Whitaker died peacefully in his sleep overnight on 4th August. Continue reading at The Bookseller
[ The Bookseller | 2021-08-15 04:05:15 UTC ]
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The Christian singer and songwriter’s 'My Little Prayer,’ is about longing to belong -- at any age -- and God’s unexpected answers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-10 04:00:00 UTC ]
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