At a time when magazines need to create content for all different platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have to set aside long-held orthodoxies and come together to create great content,” said Carey, who spoke at Adweek’s NexTech Summit on May 1, part of the digital newfronts. Carey ticked off a few examples of that content that Hearst has been involved with, from Cosmopolitan’s app for guys to tablet edition subscriptions to Hello Style, Hearst’s new women’s lifestyle channel on YouTube. “It used to be, editors and publishers were involved with three revenue streams,” he said with pride, referring to advertising, susbscriptions and single-copy sales. “Now, it’s probably nine.” Getting back to Hello Style, Carey singled out one of the shows on the channel as a great example of how Hearst’s brands can translate to video. “If you look at the content, ‘Sexy vs. Skanky’ for Cosmo is great fun,” he effused. Not that the work ends once all that content is created. One of the challenges facing content developers is making sure their product gets seen—an issue for tablet apps and more recently, all the new original content channels that are starting to populate YouTube. If you're not one of a tablet's highly promoted apps, for example, Carey said, "you're almost invisible." He added quickly: "The manufacturers are listening to us. They're all good partners." Continue reading at 'AdWeek'
[ AdWeek | 2012-05-02 00:00:00 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Host Jo Reed and AudioFile’s Robin Whitten share their thoughts on Robert Harris’s latest... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-17 17:16:17 UTC ]
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Harry Potter actor Rupert Grint racked up a million followers in just over four hours. Continue reading at BBC World
[ BBC World | 2020-11-17 16:59:20 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. AudioFile’s Alan Minskoff and host Jo Reed discuss The Fragile Earth, an eye-opening... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-02 16:59:56 UTC ]
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Sphere will publish A Plot to Kill: A True Story of Deception, Betrayal and Murder in a Quiet English Town, from criminologist David Wilson. Continue reading at The Bookseller
[ The Bookseller | 2020-10-22 17:27:16 UTC ]
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Each week 'The Skillset Podcast' will illuminate the complex issues facing libraries and other key institutions in these unprecedented times. Episode One, available now, features hosts David Lankes and Nicole Cooke in discussion with Tamara King, Head of Community Engagement at the Richland... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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Speaking at the launch for the Frankfurt book fair – this year focused online – the novelist said authors’ observations could ease the burden of the diseaseThe celebrated Israeli novelist David Grossman has called on his fellow writers to be “trenchant witnesses” to the Covid-19 pandemic, and to... Continue reading at The Guardian
[ The Guardian | 2020-10-14 12:54:03 UTC ]
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Children’s book editor David Gale, who shaped a distinguished roster of award-winning titles and proudly championed works of LGBTQ literature, died on October 9 following a long illness; he was 65. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-13 04:00:00 UTC ]
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David Fickling Books has picked up A Street Dog Named Pup, a “heart-warming” middle-grade book by Gill Lewis. Continue reading at The Bookseller
[ The Bookseller | 2020-10-08 19:52:18 UTC ]
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A new memoir and rarities collection show the powerhouse vocalist and songwriter’s evolution into a poised, boundary-blurring pop superstar. Continue reading at The New York Times
[ The New York Times | 2020-10-04 17:32:58 UTC ]
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“The Meaning of Mariah Carey” gets to the essence of one of the most successful singers of our time. Continue reading at The Washington Post
[ The Washington Post | 2020-10-02 14:00:00 UTC ]
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Quercus will publish C J Carey's Widowland, a feminist dystopian novel set in a 1950s Nazi-ruled Britain. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 21:18:02 UTC ]
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A reader explores the ethical lines sometimes crossed in humor in light of recent criticism of children's book author David Walliams. Continue reading at Book Riot
[ Book Riot | 2020-09-29 10:37:00 UTC ]
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Bluebird has won a 14-way auction for actor David Harewood's “landmark” memoir on how racism impacts mental health. Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 18:22:15 UTC ]
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'The Meaning of Mariah Carey,' the pop star's tell-some memoir, sparkles and entertains and explains its subject, despite a few too many I-don't-know-hers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-09-23 15:38:47 UTC ]
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Interviews Get to know the participants of the upcoming 2020 Neustadt Festival in this series of short interviews. First up: David Bellos! David Bellos is a professor of French and comparative literature as well as director of the Program in Translation... Continue reading at World Literature Today
[ World Literature Today | 2020-08-25 20:30:39 UTC ]
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HarperCollins Children’s Books has revealed details of Future Friend, the “out of this world” new book from David Baddiel, with illustrations by Steven Lenton. Continue reading at The Bookseller
[ The Bookseller | 2020-08-13 16:15:53 UTC ]
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Megastar Mariah Carey's memoir will be published by Pan Macmillan in the UK, promising to tell the “unfiltered” story of the singer's life. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 12:52:18 UTC ]
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HarperCollins says it will no longer publish books by historian David Starkey and is reviewing his backlist, describing his recent comments on slavery as “abhorrent”. Vintage and Hodder & Stoughton have also said they will not publish further books from him. Continue reading at The Bookseller
[ The Bookseller | 2020-07-03 13:56:37 UTC ]
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HarperCollins will no longer publish books by the historian and is reviewing his backlist after he said ‘slavery was not genocide’HarperCollins has dropped David Starkey as an author, saying that the racist views the bestselling historian expressed in a recent interview were “abhorrent”.On... Continue reading at The Guardian
[ The Guardian | 2020-07-03 11:40:12 UTC ]
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David’s Bookshop in Hertfordshire has been bought by its staff and remodelled as a John Lewis-style employee ownership trust. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 19:30:47 UTC ]
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