At a time when magazines need to create content for all different platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have to set aside long-held orthodoxies and come together to create great content,” said Carey, who spoke at Adweek’s NexTech Summit on May 1, part of the digital newfronts. Carey ticked off a few examples of that content that Hearst has been involved with, from Cosmopolitan’s app for guys to tablet edition subscriptions to Hello Style, Hearst’s new women’s lifestyle channel on YouTube. “It used to be, editors and publishers were involved with three revenue streams,” he said with pride, referring to advertising, susbscriptions and single-copy sales. “Now, it’s probably nine.” Getting back to Hello Style, Carey singled out one of the shows on the channel as a great example of how Hearst’s brands can translate to video. “If you look at the content, ‘Sexy vs. Skanky’ for Cosmo is great fun,” he effused. Not that the work ends once all that content is created. One of the challenges facing content developers is making sure their product gets seen—an issue for tablet apps and more recently, all the new original content channels that are starting to populate YouTube. If you're not one of a tablet's highly promoted apps, for example, Carey said, "you're almost invisible." He added quickly: "The manufacturers are listening to us. They're all good partners." Continue reading at 'AdWeek'
[ AdWeek | 2012-05-02 00:00:00 UTC ]
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Former Walmart senior executive John Aden discusses opportunity, purpose, and plans for his new role as president and CEO of David C Cook, a Christian publisher and music company in Colorado Springs, Colo., Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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After criticism of the ‘casual racism’ of a story about a Chinese boy, the publisher has taken it out of the next print run of the bestselling anthology David Walliams’ story about a Chinese boy called Brian Wong, which was criticised by campaigners for its “casual racism”, is set to be removed... Continue reading at The Guardian
[ The Guardian | 2021-10-04 12:03:02 UTC ]
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“Exodus, Revisited” offers new insights about a woman’s break from her Hasidic community. Continue reading at The Washington Post
[ The Washington Post | 2021-08-28 13:00:00 UTC ]
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The funeral of David Whitaker, a former editor of The Bookseller, will take place on 17th September at St Paul's Church in Covent Garden. Continue reading at The Bookseller
[ The Bookseller | 2021-08-27 01:07:06 UTC ]
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David Whitaker, a former editor of The Bookseller, has passed away. Whitaker died peacefully in his sleep overnight on 4th August. Continue reading at The Bookseller
[ The Bookseller | 2021-08-15 04:05:15 UTC ]
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The Christian singer and songwriter’s 'My Little Prayer,’ is about longing to belong -- at any age -- and God’s unexpected answers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-10 04:00:00 UTC ]
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Recalled as being opinionated, decisive, and difficult as well as insightful, innovative, and impressive, David Whitaker died on August 4. The post Remembering the British Publishing Industry’s David Whitaker, ISBN Pioneer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-06 15:55:42 UTC ]
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David Whitaker, a former editor of The Bookseller, has died. Whitaker died peacefully in his sleep overnight on 4th August, his widow Maggie Van Reenan has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 11:21:27 UTC ]
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Allison Cole has been promoted to head of children’s rights and Christabel McKinley has stepped up to an agent role at David Higham Associates. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 08:18:57 UTC ]
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In the wake of a tumultuous year, the new season of 'The Skillset Podcast' will focus on 'collective care' within the library community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-07 04:00:00 UTC ]
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David Kotick, a pioneer in international sales and marketing for B&T and Bantam Doubleday Dell, died March 8 from complications from a stroke. He was 94. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-15 04:00:00 UTC ]
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David Cully, who served in executive positions at some of publishing’s biggest companies and retired as president of Baker & Taylor in 2019, died on February 14 of cancer. He was 68. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-16 05:00:00 UTC ]
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Gallic Books has acquired B: A Year in Plagues and Pencils, a collection of "lockdown drawings" by Edward Carey. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 02:35:57 UTC ]
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“Truly Like Lightning” is an irreverent and ambitious tale that shows off the “X-Files” actor’s literary chops. Continue reading at The Washington Post
[ The Washington Post | 2021-02-01 13:00:00 UTC ]
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Carey’s novel is an existential fairy tale for adults told by an old artist considering the tragedy of life. Continue reading at The Washington Post
[ The Washington Post | 2021-01-28 06:47:56 UTC ]
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Hardin’s case study of Flint is expressed in a more personal and poetic way than a rigorous investigation could. Continue reading at The Washington Post
[ The Washington Post | 2021-01-21 13:00:00 UTC ]
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Tributes have been paid to award-winning novelist, poet and pathologist David Wheldon following his unexpected death at the age of 70. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 07:06:47 UTC ]
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Simon & Schuster UK is to publish The Yellow Kitchen by Margaux Vialleron, a novel exploring love, friendship, identity and cooking. Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 11:35:29 UTC ]
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My brother David Larkin, who has died aged 84, was an art director in the book publishing industry who consistently pushed artists to go beyond their known capabilities – and often saw things in them that they did not themselves perceive.In the late 1960s, as art director at Granada Publishing,... Continue reading at The Guardian
[ The Guardian | 2021-01-03 15:48:19 UTC ]
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Cofounded in 1998 by bestselling novelist Walter Mosley and founding director David Unger, the Publishing Certificate Program at the City College of New York is designed to take advantage of the school’s diverse student body to recruit and train a new generation of publishing professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
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