Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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The magazine mogul passed away in his New York home on Sunday. The post S.I. Newhouse Jr., Longtime Chairman of Condé Nast, Dead at 89 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-03 00:00:00 UTC ]
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The UK cover of a new collection of letters is only the latest to show the acclaimed poet as blond, beaming and in a skimpy outfit. But presenting female writers as mere sex symbols diminishes their literary achievementsOn the US cover of Sylvia Plath’s Collected Letters, a volume out this week... Continue reading at The Guardian
[ The Guardian | 2017-09-28 00:00:00 UTC ]
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Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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Police are looking for a man who fled in a black SUV after fatally shooting someone late Monday afternoon in the Fairfax neighborhood of Los Angeles, authorities said. About 5:45 p.m., paramedics responded to Sierra Bonita and Melrose avenues, where they found a man wounded by gunfire, said LAPD... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-29 00:00:00 UTC ]
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Nonprofit group Truth in Advertising claims Goop is exploiting women by marketing products ‘as having the ability to treat diseases and disorders’Goop, the lifestyle and publishing company founded by Oscar-winning Hollywood actress Gwyneth Paltrow, is facing new criticisms from an advertising... Continue reading at The Guardian
[ The Guardian | 2017-08-24 00:00:00 UTC ]
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This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek
[ AdWeek | 2017-08-21 00:00:00 UTC ]
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Amazon has rejected a Kiwi author's advertisement for her debut novel, stating the cover and content is too provocative. Continue reading at Stuff
[ Stuff | 2017-08-17 00:00:00 UTC ]
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The Pioneer Woman doubles distribution after successful debut, W magazine adds a pair of big names, and more... The post Report: Howard Mittman Departs Condé Nast | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-20 00:00:00 UTC ]
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The move could help quantify the monetary benefits of Facebook's fast-loading articles format, which publishers have been souring on. The post Facebook is throwing publishers a bone in the form of more performance data on Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-20 00:00:00 UTC ]
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Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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Los Angeles-area Rep. Brad Sherman has introduced articles of impeachment against President Trump, making good on a promise to move the process forward.Sherman's move has put him at odds with House Democratic leaders, who have tried to quiet talk of impeachment, hoping instead to focus on the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-13 00:00:00 UTC ]
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Nobody wants to be in the Harry Potter House Hufflepuff, Amazon made it official today, as it released fresh data about the UK’s buying habits of all things Potter. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at The Guardian
[ The Guardian | 2017-06-07 00:00:00 UTC ]
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As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
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Special report: Shortsightedness and organizational inefficiency could herald a major missed opportunity. The post In a Data-Centric Age, Many Publishers Come Up Short [PDF] appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-26 00:00:00 UTC ]
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Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
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