Crunching the numbers: how ‘Data Guy’ Paul Abbassi rewrote the digital narrative

A former tech executive in the video game industry, Paul Abbassi’s work crunching e-book sales figures has made publishers reassess their digital strategies. Ahead of his keynote address, he spoke to The Bookseller. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-11-07 19:57:06 UTC ]
News tagged with: #data guy #paul abbassi #digital strategies #keynote address #e-book sales

Other Publishing stories related to: 'Crunching the numbers: how ‘Data Guy’ Paul Abbassi rewrote the digital narrative'


Paris Book Fair looks to new initiatives to boost numbers

The annual Paris book fair, Livre Paris, will open for four days on 24th March with several new and revamped features as the organisers try to halt the slide in visitor numbers. Continue reading at The Bookseller

[ The Bookseller | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #livre paris #24th march #visitor numbers


Six Broader Questions in Light of P&G's Digital Advertising Ultimatum

When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age

[ Advertising Age | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waste time #procter gamble


Digital TV Players Eye Blockchain to Block Facebook, Google

Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age

[ Advertising Age | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blockchain technology #digital publishers #digital currency #established players


AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek

[ AdWeek | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic platform #location-based ads #rivals facebook


TV Upfront and Digital NewFront 2017 Calendar

TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age

[ Advertising Age | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv land #discovery communications #handy calendar #media company #stay up-to-date


Record number contest British Book Awards' indie prize

A record breaking number of submissions has led to the highest ever number of regional shortlisted bookshops at the British Book Awards’ Independent Bookshop of the Year category, sponsored by Gardners Books. Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshop #year category #gardners books


A Summer at Sea drops anchor at number one for Katie Fforde

Katie Fforde has reeled in her first ever number one spot in the Official UK Top 50, as A Summer at Sea (Arrow) swam up the chart in its second week on sale. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #katie fforde


PubTech Connect: Meet Five Digital Power Players Who Know How To Reach New Audiences

Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect #top execs


Premium Publishers Tell P&G's Pritchard They Can Solve His Digital Ad Problems

An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age

[ Advertising Age | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry standards


Bookouture thriller racks up one million digital sales in a year

Robert Bryndza’s thriller The Girl in the Ice has hit one million sales in less than a year, according to digital publisher Bookouture. Continue reading at The Bookseller

[ The Bookseller | 2017-02-16 00:00:00 UTC ]
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UK a smart bet for Pearson as schools look to digital future

Mark Piesing looks at the opportunities and challenges for Pearson in the UK market. Continue reading at The Bookseller

[ The Bookseller | 2017-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #digital future #mark piesing


Retail wars begin as The Book of Dust shoots to number one in pre-order charts

Less than 24 hours after the announcement that Philip Pullman is to release a new epic fantasy series entitled The Book of Dust, the first volume has shot to number one in Amazon's bestseller charts. Continue reading at The Bookseller

[ The Bookseller | 2017-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #philip pullman #bestseller charts


The Outline’s Josh Topolsky: There’s too much sameness in digital media

The Outline was founded by Josh Topolsky to be a reaction to the sameness of digital media on the on hunt for scale. Instead, the publication is taking its cue more from magazines like The New Yorker in attempting to create a culturally resonant brand but with its roots in digital media.... Continue reading at Digiday

[ Digiday | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #josh topolsky #true test #distinctive voice


Hook made c.e.o. at 'growing' Digital Science

A series of management appointments at Holtzbrinck Digital have seen Dr Daniel Hook appointed c.e.o. of technology company Digital Science, with a bolstered senior leadership team. Continue reading at The Bookseller

[ The Bookseller | 2017-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital science #holtzbrinck digital


L,B's Howden joins Bonnier Zaffre to drive digital growth

Felice Howden, head of digital marketing and consumer engagement for Little, Brown, has joined Bonnier Zaffre in the newly-created role of digital marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2017-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #newly-created role


Out of Bounds trespasses into second week at number one

Val McDermid’s Out of Bounds (Sphere) has maintained a steely grip on the UK Official Top 50 number one spot, topping the charts for a second week in a row, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #val mcdermid #nielsen bookscan


PubTech Connect: Digital Giants Sree Sreenivasan and Kinsey Wilson Talk Tech in Opening Keynote

Sree Sreenivasan and Kinsey Wilson, two titans of digital media, are revolutionizing New York City and the ‘New York Times’ for the digital age Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect #opening keynote #digital age


Out of Bounds bounds out to clinch McDermid's first number one

Val McDermid has bounced straight into the UK Official number one spot with Out of Bounds (Sphere), shifting 13,310 copies for £53,483 according to Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #val mcdermid #nielsen bookscan


Redmayne to narrate Fantastic Beasts audiobook

Eddie Redmayne will narrate an audiobook version of J K Rowling’s Fantastic Beasts and Where to Find Them, Pottermore has announced. Continue reading at The Bookseller

[ The Bookseller | 2017-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eddie redmayne #audiobook version #fantastic beasts


Rowling’s ‘Fantastic Beasts’ and Narrator Redmayne Land at Audible

Audible has announced that 'Fantastic Beasts and Where to Find Them' by J.K. Rowling and narrated by Academy Award-winning actor Eddie Redmayne is now available as a digital audiobook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fantastic beasts