Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive Advertising Bureau at their side--to establish common ad metrics? "I almost feel... Continue reading at 'AdWeek'

[ AdWeek | 2017-04-20 00:00:00 UTC ]
News tagged with: #ad budgets

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Big Newspaper Publishers Cut Work Force 7% in 2011

While 2011 saw fewer announcements of layoffs and buyouts in the newspaper industry than previous years, attrition continued quietly and relentlessly, with the nation’s biggest newspaper publishers trimming their combined work forces by 7.2 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper industry #previous years #combined work

Google Offers Publishers a Way to Monetize Content With Surveys

Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World

[ PC World | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monetize content #premium content

Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business

Kurt Vonnegut: unpublished work released through Kindle

A Vonnegut novella titled 'Basic Training,' about a young man visiting an eccentric relative, is available through Kindle only. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kurt vonnegut

Google Play to launch in France

Google is about to launch ebooks on the Google Play entertainment portal in France, according to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #launch ebooks

Works revamps book range

The Works is enhancing its retail experience around books, creating genre sections, themed window... Continue reading at The Bookseller

[ The Bookseller | 2012-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail experience

Google pulls books into entertainment hub

The Google eBooks store has been merged into the company's wider entertainment portal with... Continue reading at The Bookseller

[ The Bookseller | 2012-03-07 00:00:00 UTC ]
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French government to digitize out-of-print 20th century works, plans ebook initiative

It's a case of having one's cake and eating it, too. Or, in this instance, digitizing the works of others and reselling them online for a 40 percent cut. According to Le Temps, a controversial new law recently passed by the French government will see out-of-print books from the 20th century... Continue reading at Engadget

[ Engadget | 2012-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french government #ebook format #image credit

Can the BuzzFeed Formula Work For Real News?

BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones. Last week, it announced the hire of award-winning Rolling Stone writer Michael Hastings, adding to an impressive roster of reporters that include... Continue reading at AdWeek

[ AdWeek | 2012-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #japanese earthquake #steve jobs #april issue #poynter institute

Association Publishing Priorities, Challenges and Hot-Button Issues for 2012

The most pressing issues facing publishers today all stem from one central concern: To deliver relevant, targeted and in-demand content to readers where and whenever they want it, to break through the wall of information overload and determine what exactly that is—which seems to be expanding and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot-button issues #information overload

Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily basis #finding ways #publishing executive

E-book deal's the steal of the century; 4000 pirated books

An Australian group-buying site owned by Microsoft and Nine sold ebook readers bundled with a treasure trove of thousands of pirated books including the full Harry Potter and Lord of the Rings series. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2012-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book deal #treasure trove

Pinterest: The New Facebook For Lifestyle Magazines

While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek

[ AdWeek | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate director #web traffic #sit back

Academic publishing facing "unprecedented challenges"

Academic bookselling is experiencing “unprecedented challenges” with the rise of... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unprecedented challenges #academic bookselling

French authors contest new law on orphan works

French authors have been signing a petition contesting a law for scanning and selling orphan and... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orphan works #french authors

The Guardian Thrives in Facebook’s Walled Garden

In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walled garden #british newspaper

Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #industry mdash

The Works ups pre-Christmas sales by 12%

The Works is heralding a revived "commitment to books" after appointing a new c.e.o.... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #gfk mri

French law on out of print works 'world first'

France is claiming a world first with its imminent adoption of a new law that lays down the rules... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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