Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive Advertising Bureau at their side--to establish common ad metrics? "I almost feel... Continue reading at 'AdWeek'

[ AdWeek | 2017-04-20 00:00:00 UTC ]
News tagged with: #ad budgets

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Igloo and The Works team up for charity title

Igloo Books and The Works are teaming up to produce a children’s book to raise money for... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #igloo books #raise money


Diller Invests in E-book Venture to Challenge Amazon

IAC/InterActiveCorp Chairman Barry Diller, producer Scott Rudin and publishing executive Frances Coady are investing in a book venture that will attempt to challenge Amazon.com Inc.’s dominance in the industry. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #challenge amazon


McNab to front next Six Book Challenge

Thriller writer Andy McNab is to spearhead the Reading Agency’s 2013 Six Book Challenge,... Continue reading at The Bookseller

[ The Bookseller | 2012-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book challenge #reading agency


French Media Sites Demand Google Pay for Using Their Content

Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published content #including google


Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping cart #social networks #recent comments #daily telegraph


Android Tablet Market Share Shaky According To Google's Own Stats

The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company

[ Fast Company | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-stop shop #problem lies #tablet market #months ago #sponsored content


French Publishers Want to Charge Google for Republishing Articles

French publishers have relaunched a discussion about the republishing of headlines and the first paragraph of articles by Google and other search engines without... Continue reading at PC World

[ PC World | 2012-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #search engines


Do Mass Market Originals Still Work?

Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shrinking sales #publishing formats #savvy marketing


German Cabinet Backs Law That Could Allow News Publishers to Sue Google

The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World

[ PC World | 2012-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #search engines


11 Other Localish Companies Google Might Buy

Early this week news broke that Google is acquiring the venerable guidebook publisher Frommers. That comes on the heels of the search giant's eye-opening deal to purchase Zagat last year. It can't be that Sergey and Larry just like to travel. Rather it seems clear that Google has a plan to... Continue reading at AdWeek

[ AdWeek | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search giant


Google buys Frommer’s Travel Guides

John Wiley & Sons work to sell off unwanted assets as Google makes its foray into the publishing industry.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel guides #google makes #publishing industry


The Daily Beast’s Digital Challenge

In 2008, The Daily Beast launched as an ambitious online effort by magazine legend Tina Brown. That effort took a detour two years ago, when it merged with old-line print publication Newsweek. The result is a publication that has crafted a model tha ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily beast


Court lets Google appeal ebooks class status

Google has won the right to appeal the granting of class status to thousands of authors suing the search engine company over its ambitious plan to create the world's largest digital books library. Continue reading at Stuff

[ Stuff | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #class status #ambitious plan


Hachette UK: DRM 'working very well'

Hachette UK has insisted its model of selling ebooks with Digital Rights Management included [... Continue reading at The Bookseller

[ The Bookseller | 2012-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #selling ebooks


Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Google Books case tests the limits of copyright law

The Authors Guild is seeking more than $2 billion in damages from Google Books – which may make this one of the most expensive copyright damages cases in litigation history. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright law #authors guild #$2 billion #google books


With Key Filings in, Trials Loom In Google Book Cases

After a round of key filings, two Authors Guild cases challenging Google’s ambitious library book-scanning program are on schedule for early fall trial dates. Final reply briefs were filed July 27 for the Authors Guild v. HathiTrust, with that case now fully briefed and all but set for a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google case #final round #authors guild #summary judgment


School libraries facing budget squeeze, says SLA survey

School libraries are being forced to scrape by on ever-decreasing budgets, according to a new... Continue reading at The Bookseller

[ The Bookseller | 2012-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries


Online Publishers to Promote Each Other’s Work, Strengthen Digital News

Four local online newsrooms have united to broaden New Orleans’ news options. The mission of the newly formed New Orleans Digital News Alliance is to connect independent digital news organizations for the benefit of our readers and to stren ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers