Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive Advertising Bureau at their side--to establish common ad metrics? "I almost feel... Continue reading at 'AdWeek'

[ AdWeek | 2017-04-20 00:00:00 UTC ]
News tagged with: #ad budgets

Other Publishing stories related to: 'Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?'


PPA Conference: Stylist editor reveals how free title competes in challenging market

It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ppa conference #challenging market #big surprise #major publishers #big step


Google wants authors group out of library case

Google Inc. urged a judge Thursday to toss The Authors Guild and an organization representing photographers out of 6-year-old litigation over the future of the world's largest digital library, a move that would force authors and photographers to individually fight the online search-engine... Continue reading at Crains New York

[ Crains New York | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign governments #american society


Google asks judge for library suit to be dismissed

The Authors Guild says Google doesn't have permission to reproduce portions of books for their digital library. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild #digital library


Google Expands Carrier Billing for Digital Content

Google said Wednesday that customers can now charge more types of Android content to their cell phone bill, including music, movies, books and apps. Google is partnered with a number of carriers globally, including T-Mobile in the U.S., with Sprint coming soon. Continue reading at AllThingsD

[ AllThingsD | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Market Transformation Equals Challenges and Opportunities: Content Services in India 2012

In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content services


Google News Headline Error Creates Controversy For ABC Anchor

On Wednesday morning (Apr. 18), ABC News’ senior White House correspondent Jake Tapper fell victim to one of the lesser-known perils of online publishing. Filing a story on a recent Romney campaign attack on President Obama (the Romney team dug up a quote from Obama’s memoir where the President... Continue reading at AdWeek

[ AdWeek | 2012-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engines


The Coming Book Wars: Apple vs. Amazon vs. Google vs. the U.S.

Unresolved conflicts among publishers, sellers, libraries, and the U.S. Justice Department cloud the future of the publishing industry. Continue reading at The Atlantic

[ The Atlantic | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry


Edward Humes' work is rubbish

The author of 'Garbology: Our Dirty Love Affair With Trash' discusses how he became fascinated with garbage.Edward Humes is a man of eclectic storytelling tastes. A former journalist awarded a Pulitzer Prize in 1989 for a series of stories he wrote for the Orange County Register on the military... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #southern california #american dream #writing process


BA to focus on high street challenge

This year’s Booksellers Association conference, to be held at the Warwick University... Continue reading at The Bookseller

[ The Bookseller | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warwick university


Figment lets young writers share and critique work

Figment is a website that gives teenagers and young adults a forum for posting their work and giving advice to others. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young adults #giving advice


IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad break #good time #tech companies


Google shuts down reseller scheme for UK bookshops too

Google has told UK bookshops that it is shutting its reseller programme, and has invited the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk bookshops


10 most challenged books on the American Library Association's 2011 list

The 'ttyl' series by Lauren Myracle and 'The Color of Earth' by Kim Dong Hwa top the 2011 rankings of most challenged books. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #challenged books #lauren myracle


Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth


Bad new for independent bookstores: Is Google becoming "another Amazon"?

Google will end its Google eBooks reseller program which allowed independent bookstores to sell ebooks through Google's platform. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #sell ebooks


Media Decoder Blog: In a Blow to Independent Bookstores, Google to Discontinue Reseller Program

Google said the program, which allowed independent bookstores to sell ebooks through their Web sites, was not a success. Bookstores said it was a valuable platform that allowed them to give customers something they wanted. Continue reading at The New York Times

[ The New York Times | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #sell ebooks #web sites #give customers


Google pulls plug on partnership with independent bookstores

The nation's independent bookstores got another bit of bad news Thursday: Google Inc.is closing the books on them. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores


Big Newspaper Publishers Cut Work Force 7% in 2011

While 2011 saw fewer announcements of layoffs and buyouts in the newspaper industry than previous years, attrition continued quietly and relentlessly, with the nation’s biggest newspaper publishers trimming their combined work forces by 7.2 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper industry #previous years #combined work


Surrey residents win library challenge

Surrey residents have won their High Court judicial review challenge against council plans to... Continue reading at The Bookseller

[ The Bookseller | 2012-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #council plans


MPA Maps Out Voluntary Metric Guidelines for Tablet Editions

MPA, along with a bevy of C-level consumer magazine executives, released a set of voluntary guidelines to help standardize advertising within tablet editions. Publisher reps from Bonnier, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith and Time Inc. are included... Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions #conde nast #hearst magazines