Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive Advertising Bureau at their side--to establish common ad metrics? "I almost feel... Continue reading at 'AdWeek'

[ AdWeek | 2017-04-20 00:00:00 UTC ]
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How Publishers Are Reacting to Facebook’s New Features

Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
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Google to support new festival Word Up!

Publication Date: Wed, 28/09/2011 - 15:20 Google is to support a new family arts and literature festival, which is taking place during autumn half term in London. The internet giant will make 300 tickets to main theatre events at Word Up! available to low-income families referred to organisers... Continue reading at The Bookseller

[ The Bookseller | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literature festival #family arts #taking place #internet giant #kids company


Facebook completely redesigns layout with 'Timeline'

If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews

[ Betanews | 2011-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social feed #facebook information #personal story


Chin pushes Google Settlement deadline to 2012

Written By: Charlotte Williams Publication Date: Fri, 16/09/2011 - 08:25 The judge in the Google Settlement case has extended the deadline for talks between the internet giant and the publishers and authors involved. The deal, which involves a revised book-scanning agreement for out of print... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #internet giant #print titles #publisher plaintiffs #authors guild


Google Rolls Out New Tools for Publishers

Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. “Before now, it’s been difficult for publishers to manage all their video and mobile ad space from a single ad server—the... Continue reading at AdWeek

[ AdWeek | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publisher #ad space #select group


Canadian Publishing 2011: Challenges and Changes

This year Canadian publishers face a triple challenge—tough economic conditions, the first big surge of ebook sales, and a dramatic shift in strategy at Indigo Books & Music, Canada’s largest book retailer. But, as is often said, no one goes into publishing unless he or she is an optimist,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #dramatic shift


Google Settlement Parties Pursue Separate Deals

After nearly three years stumping together to get the Google Book Settlement approved, the parties in the scuttled deal are headed for litigation. At a September 15 status conference, Judge Denny Chin adopted a proposed pretrial schedule that, if followed, could have the case fully briefed and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Discussions Continue in Google Books Lawsuit, Attorneys Say

Google and representatives for authors and publishers told a U.S. District Court judge Thursday that they would like to continue discussions on a revised... Continue reading at PC World

[ PC World | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers told


French publishers drop charges against Google

Written By: Barbara Casassus Publication Date: Thu, 15/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard have confirmed they have dropped charges against Google for digitising copyrighted books from their catalogues without prior permission. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prior permission


Google readies launch of ebook service in Australia

Written By: Graeme Neill Publication Date: Wed, 14/09/2011 - 09:54 Google is close to launching an Australian version of its ebookstore, the first time the digital company has expanded the service outside the United States. The move raises speculation that a UK launch could be imminent.... Continue reading at The Bookseller

[ The Bookseller | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook service #digital company


Authors Guild Sues Universities Over Google Book Scanning

The Authors Guild has sued five universities and a library partnership organization alleging copyright infringement over their use of certain digitized copies of... Continue reading at PC World

[ PC World | 2011-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild #digitized copies


First Half 2011 Ad Spending is Up, But Growth is Soft

Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #half compared


The Works plans major expansion

Written By: Lisa Campbell Publication Date: Fri, 09/09/2011 - 08:45 Discount retailer The Works has said it hopes to expand its stores in the UK by nearly 150, as well as growing its e-commerce business with the sale of ebooks. The retailer has opened 43 new stores this year—bringing its total... Continue reading at The Bookseller

[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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French Publishers Drop Lawsuits Against Google Book Scanning

Three French publishers have dropped lawsuits against Google alleging that the company infringed their copyright. Continue reading at PC World

[ PC World | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers


French publishers may drop claim against Google

Written By: Barbara Casassus Publication Date: Thu, 08/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard appear to be dropping charges against Google for digitising copyrighted books without prior permission, at least for the moment, the trade weekly Livres Hebdo has... Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #prior permission


From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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'Ask an author' feature added to Kindle

Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle devices #robert kiyosaki


French authors cautious on latest Google deal

Written By: Barbara Casassus Publication Date: Wed, 31/08/2011 - 15:01 French authors have given a cautious welcome to last week’s agreement for Google to scan out-of-print or unavailable copyrighted books published by the La Martinière group. Although applauding the US giant’s wish to respect... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Yahoo, Gannett Expand Local Ad Tie-In

Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the country’s biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek

[ AdWeek | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #sales strategy #digital advertising #posting gains #year increase


La Martinière and Google sign agreement

Written By: Barbara Casassus Publication Date: Fri, 26/08/2011 - 09:50 French publisher La Martinière has dropped its legal action against Google and signed an agreement with it to scan specified out-of-print French language titles. The publisher was locked in a five-year long legal battle... Continue reading at The Bookseller

[ The Bookseller | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #la martinire #legal action #hachette livre