While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand out. “Pinterest is the perfect complement for a visually driven brand,” said Gayle Butler, Better Homes and Gardens editor in chief. Editors from other magazines like Real Simple, Martha Stewart Living and Martha Stewart Weddings echoed that sentiment, noting that recipe and “how-to” photos have proved especially popular on the site. A big selling point of Pinterest is that photos, whether posted directly from a website or reposted within Pinterest, lead directly back to the source material. “From an SEO standpoint, it’s a boon,” said Herndon Hasty, associate director for digital marketing firm iProspect. “Especially for magazines, with their focus on site visits, getting and keeping people engaged is a great way to keep up viewership and improve ad rates.” Real Simple’s site traffic from Pinterest has surpassed referrals from Twitter and Facebook combined, making it the second biggest referral source after Google. Martha Stewart Living and Martha Stewart Weddings have seen similar results (Living is currently the most-pinned media brand), with Pinterest occasionally driving more Web traffic than Facebook or Twitter over the past year. Pinterest was the fourth-biggest traffic... Continue reading at 'AdWeek'
[ AdWeek | 2012-02-28 00:00:00 UTC ]
Older Americans are turning to classes to learn about AI’s threats and transformative capabilities. The students — most with gray hair, some with canes, all at least in their 60s — couldn’t believe what they were hearing.“Oh, my God,” whispered a retired college professor.“Does it come with... Continue reading at Fast Company
[ Fast Company | 2024-08-13 14:55:15 UTC ]
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The one thing that annoys me when reading my Kindle? Trying to find a comfortable reading position, especially when I’m in bed. If you’re like me, then this cozy pillow stand with built-in snack bowl might be just the thing you need. And now that it’s just $40 for Prime members, it’s... Continue reading at PC World
[ PC World | 2024-07-08 15:18:09 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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Sara Mathew believes that access to affordable healthcare is a basic human right and has made it her mission to deliver it. She is an Associate Director of Research and Operations Administration within the Department of Surgery, overseeing the Level 1 Adult and Pediatric Trauma Center and The... Continue reading at Crains New York
[ Crains New York | 2023-05-15 12:45:00 UTC ]
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Lyndsey Mayhew is leaving Welbeck to join non-fiction book publicity agency The Book Publicist as associate director. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 14:15:36 UTC ]
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[caption id="attachment_180341" align="alignright" width="150"] Craig Perrault[/caption] Penske Media Corp. has promoted Craig Perrault to chief digital officer, a newly created role responsible for leading product strategy, business development, monetization and audience development across the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 15:03:14 UTC ]
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Roland Gulliver, associate director at the Edinburgh International Book Festival, is to step down from the post in February 2020, after 13 years with EIBF. Continue reading at The Bookseller
[ The Bookseller | 2019-12-06 11:36:11 UTC ]
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Chris Baker has been promoted to associate director at Four Communications division Four Culture, after 10 years at the company. Continue reading at The Bookseller
[ The Bookseller | 2019-01-11 00:00:00 UTC ]
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My Job in 5 for Bologna Children's Book Fair - Hannah Whitty tells us all about her role as associate director and agent at Plum Pudding. Continue reading at The Bookseller
[ The Bookseller | 2018-03-28 00:00:00 UTC ]
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Facebook said today it will tweak the algorithms that control content in users’ news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. The news feed, CEO Mark Zuckerberg said, will show less “passive content” that invites... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Contenders for this year’s Diagram prize also include An Ape’s View of Evolution and a must-have volume for ‘Australian coin error collectors’Nipples on My Knee by Graham and Debra Robertson, a memoir of “25 years in the sheep business”, is the fleecy frontrunner for the the 2017 Diagram prize... Continue reading at The Guardian
[ The Guardian | 2017-07-07 00:00:00 UTC ]
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Sex sells, there's no denying it. This is one of the reasons that such a huge proportion of web traffic is accounted for by porn sites. Just as the internet has changed the face of music, television, movies, and radio, so it has changed the face of print media -- including porn mags. Magazine... Continue reading at Betanews
[ Betanews | 2015-10-13 00:00:00 UTC ]
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Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
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Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching... Continue reading at Digiday
[ Digiday | 2015-06-02 00:00:00 UTC ]
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Penguin Children’s publicity director Adele Minchin is to leave Penguin after 14 years to join PR agency Riot Communications as associate director. At Penguin, Minchin devised PR campaigns for the likes of Eoin Colfer, Meg Rosoff, Emma Thompson and Madonna, as well as helping mastermind digital... Continue reading at The Bookseller
[ The Bookseller | 2014-11-21 00:00:00 UTC ]
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Colin Midson is joining The Port Eliot Festival as associate director, with immediate effect. Midson will be working alongside Port Eliot Festival Directors Catherine St Germans and Simon Prosser. As well as overseeing the festival's marketing and PR campaigns, and its website and social... Continue reading at The Bookseller
[ The Bookseller | 2014-10-23 00:00:00 UTC ]
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Sheila Levine, associate director and editorial director of the University of California Press until her retirement in 2011, died September 21 after a long struggle with ovarian cancer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-29 00:00:00 UTC ]
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Thank you, thank you, to commenter DialMforMurdo for pointing to this brilliantly funny deconstruction of what follows, and precedes, that moment when BBC's News At Ten's presenters say: "Now here's the news where you are."Sit back and enjoy this three-minute skit by James Robertson, novelist,... Continue reading at The Guardian
[ The Guardian | 2014-06-16 00:00:00 UTC ]
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Ali Presley has been promoted to associate director, online marketing at Chronicle Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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