While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand out. “Pinterest is the perfect complement for a visually driven brand,” said Gayle Butler, Better Homes and Gardens editor in chief. Editors from other magazines like Real Simple, Martha Stewart Living and Martha Stewart Weddings echoed that sentiment, noting that recipe and “how-to” photos have proved especially popular on the site. A big selling point of Pinterest is that photos, whether posted directly from a website or reposted within Pinterest, lead directly back to the source material. “From an SEO standpoint, it’s a boon,” said Herndon Hasty, associate director for digital marketing firm iProspect. “Especially for magazines, with their focus on site visits, getting and keeping people engaged is a great way to keep up viewership and improve ad rates.” Real Simple’s site traffic from Pinterest has surpassed referrals from Twitter and Facebook combined, making it the second biggest referral source after Google. Martha Stewart Living and Martha Stewart Weddings have seen similar results (Living is currently the most-pinned media brand), with Pinterest occasionally driving more Web traffic than Facebook or Twitter over the past year. Pinterest was the fourth-biggest traffic... Continue reading at 'AdWeek'
[ AdWeek | 2012-02-28 00:00:00 UTC ]
Digital division housed in separate company from loss-making print business which owners have been looking to sellThe Lebedevs, owners of the Independent titles, are keeping the papers' website in a separate company in a move that could allow a lucrative future sale of digital assets potentially... Continue reading at The Guardian
[ The Guardian | 2014-01-22 00:00:00 UTC ]
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Culture secretary says presence of campaign group at party negotiations was a 'hijacking of government business'The culture secretary Maria Miller has described campaigning group Hacked Off's involvement in political negotiations over press regulation as "quite a destructive force" in the eyes... Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
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BuzzFeed, the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next year,... Continue reading at Advertising Age
[ Advertising Age | 2013-12-04 00:00:00 UTC ]
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While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek
[ AdWeek | 2012-02-28 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 10/05/2011 - 11:06 E-book sales could exceed 8% of trade publishers' sales in 2011, and could reach 15% next year, Random House UK's deputy chairman Ian Hudson told delegates at the World e-Reading Congress this morning (10th May). Hudson also... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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