Contributor networks can generate traffic and inventory with a much lower investment in the content by publishers. That’s the idea behind them. They’re a low-risk opportunity that, if scaled, can have some significant upside. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-12-19 00:00:00 UTC ]
Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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For publishing players looking to know more about entry points into some of Europe's book markets, Aldus' new brochure may be useful. The post Aldus Network Survey of European Book Fairs: A New Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-15 00:00:00 UTC ]
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Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
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Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
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The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Lots of documentaries these days will tell you to be afraid, to be very afraid, but few will scare you as coolly and as convincingly as "Command and Control." Directed by Robert Kenner, who co-wrote with book author Eric Schlosser (a key on-screen presence), "Command and Control" focuses on a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-30 00:00:00 UTC ]
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Pentagram partner Angus Hyland, whose publishing clients include Laurence King and Penguin Press, tells Danny Arter about the benefits of making the case for design, and how publishing can be like open-heart surgery. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at Digiday
[ Digiday | 2016-09-16 00:00:00 UTC ]
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GitHub has published The state of the Octoverse 2016, a very interesting report that offers an insight into how its 14 million users leveraged the hugely popular repository this year. Among them is a list of organizations with the most open source contributors, most popular coding languages,... Continue reading at Betanews
[ Betanews | 2016-09-15 00:00:00 UTC ]
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Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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Shop-floor booksellers are being invited to join a new group called The Booksellers Network, which has been backed by significant players from across the industry. Continue reading at The Bookseller
[ The Bookseller | 2016-09-12 00:00:00 UTC ]
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Starting October 1, titles from PGW, Consortium, Perseus Distribution, and Legato to independent booksellers will be shipped through the Ingram distribution network. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners. The post Memo to Magazine Media: Social Networks Are Not Altruistic appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
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TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. Along those lines, A+E Networks is tapping PureWow to produce 12 45-second recipe videos for FYI, A+E's 2-year-old lifestyle channel. The deal lets A+E tap into... Continue reading at Digiday
[ Digiday | 2016-07-22 00:00:00 UTC ]
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The modern shelter magazine builds a new platform in pursuit of a fresh media model. The post Dwell Reimagines Itself as a Social Network appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-19 00:00:00 UTC ]
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Medium is recruiting sports publications, leagues, teams and athletes to use its publishing platform. Italian soccer A.S. Roma plans to run two publications on Medium: one covering the team and another for its captain’s final season. Roma sees Medium as a way to reach new audiences, especially... Continue reading at Digiday
[ Digiday | 2016-06-22 00:00:00 UTC ]
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The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian
[ The Guardian | 2016-06-16 00:00:00 UTC ]
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