When posting on Facebook, several content mills use multiple domains for the same article. The websites who use this tactic claim they are A/B testing URL names. But most sources suggested that URL names have no effect on user engagement and that using multiple domains can come off like an algorithm trick. One publisher said, “It seems like they noticed their reach get substantially diminished in the newsfeed under their company's original URLs, so they came up with these redirects to trick Facebook.” The post Content mills test whether false domains boost Facebook traffic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-24 00:00:00 UTC ]
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B-to-b content syndication network NetLine Corporation acquires content monetization firm 123LinkIt.com. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD
[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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Usborne is focusing on series and younger readers to help grow its fiction sales in the coming... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at AdWeek
[ AdWeek | 2011-11-16 00:00:00 UTC ]
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Writing a how-to book in a static medium like paper about something as dynamic as Facebook is challenging at best and at worst...well...idiocy. Continue reading at PC World
[ PC World | 2011-11-14 00:00:00 UTC ]
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Random House of Canada is experimenting with a different kind of book tour this fall--one that guarantees book sales from every person attending a launch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-11 00:00:00 UTC ]
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The Custom Content Council received a record 638 entries for its annual award ceremony this year, and 160 guests gathered in New York City last night to celebrate the winners. Gold, silver and bronze awards were given in design, editorial and strategic initiatives in print and digital custom media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
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Wrights Media announced an agreement with Penton Media; this agreement gives Wrights Media the opportunity to provide exclusive reprint and content licensing services to Penton Media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-08 00:00:00 UTC ]
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New York - We asked them for five, and they gave us ten. At the 2011 FOLIO: Show today, Golf Digest associate editor Ashley Mayo and Summit Business Media group editorial director James Green shared some of the best content tools to manage workflow. Heres what made the cut for social media,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 26/10/2011 - 08:29 Headline has acquired two novels by Mark Mills, previously published by HarperCollins, and author of bestselling title The Savage Garden. Publishing director for fiction Imogen Taylor bought world rights excluding North... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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At the ABM Executive Forum in Chicago today, executives from all facets of the b-to-b world are on hand to discuss what's top of mind for the majority (if not the entirety) of the industry: monetizing content. Part of the discussion included lessons learned from the consumer side of the business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 25/10/2011 - 15:51 Terry Pratchett's Snuff (Doubleday) was narrowly the bestselling book in the UK last week, outselling Martina Cole's 18th novel, The Faithless (Headline), by just 768 copies. Snuff, which last week became the fastest-selling... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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Finally, publishers have a reason to cheer Apple. In the 10 days since Apple launched its Newsstand for the iPad and iPhone, many are reporting big spikes in sales of their digital editions. Ease of discovery is a big reason for the sales increase; titles are now collected in one place rather... Continue reading at AdWeek
[ AdWeek | 2011-10-22 00:00:00 UTC ]
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Hearsts House Beautiful magazine is taking advantage of the newest publishing technology trenddigital watermarksto provide expanded content options and to tap insights about readers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 13/10/2011 - 15:25 Authors will benefit from increased pricing on digital content, rather than by raising royalty rates, the global c.e.o. of HarperCollins has claimed. Brian Murray said authors were getting a better digital royalty than on... Continue reading at The Bookseller
[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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Pilot program will allow direct-to-home printer access for some branded content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 04/10/2011 - 15:47 Six hardback books released on Super Thursday (29th September) sold more than 10,000 copies in their three days on sale last week, helping book sales soar past the £30m mark for the first time since December last year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-04 00:00:00 UTC ]
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Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
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As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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