‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good enough to keep people watching through ads, said David Mendels, CEO of Brightcove. “Don’t assume that every 30-second cat video can sustain a midroll,” he said. “Consumers will rebel.” The post ‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-13 00:00:00 UTC ]
News tagged with: #revenue stream #online video #people watching #cat video

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Christian Self-Publisher Adds PR Firm

A Christian self-publisher will acquire a PR firm to enhance its services to authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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PW Launches BookLife; Integrates Self-Published Reviews

PW will introduce BookLife, a new website for self-publishers, at this year’s BookExpo America. Simultaneously, we are integrating reviews of self-published books into our regular review coverage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #self-published books


Publishing Campaigns Grow On Kickstarter

Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make inroads #book publishing


'Publishing 101,' a PW Original E-Book

So, you've written your book. Now what? Find out with 'Publishing 101,' a new ebook from 'Publishers Weekly' that offers a no-nonsense perspective on how publishing works, and what writers can do to make their own projects take off. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing works #ve written


Big Allotment Challenge judge joins Hodder

Hodder & Stoughton is to publish a recipe book for jams, chutneys and preserves by one of the... Continue reading at The Bookseller

[ The Bookseller | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #recipe book


Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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NHB to publish Palin on Python

Nick Hern Books will publish a book from Monty Python member Michael Palin, ahead of the comedy... Continue reading at The Bookseller

[ The Bookseller | 2014-05-14 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, May 14, 2014

IPPY award-winners announced, a new kids' imprint at Barbour, a website for all things Amish, the popes in pictures and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes


Quebec's publishing scene taking the written word back to France

The Canadian province has been a stealthy focus for French publishers, but its booksellers are also looking towards ParisThe Canadian province of Quebec has about 6 million French-speaking inhabitants. In comparison there are only 4.2 million French-speakers in Belgium. French publishers have... Continue reading at The Guardian

[ The Guardian | 2014-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great divide #editorial policy


French book publishers risk being lost in translation without global reach

France's literary market has great potential, yet big firms remain reluctant to learn the language of international rights tradingSix thousand languages are spoken worldwide, but few have a market for books. French is the fifth-largest language pool, coming after Chinese, English, Spanish and... Continue reading at The Guardian

[ The Guardian | 2014-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary market #global reach #great potential #gained access


OverDrive Adds 2,100 Libraries, More Consumer Services

OverDrive added more than 2,100 libraries to its global network in the first four months of the year, gains that mark its effort to add a wide range of direct-to-consumer services to its offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer services #global network #wide range


International publishers warn of 'severe' risk on copyright

The International Publishers’ Association (IPA) and the Federation of European Publishers (... Continue reading at The Bookseller

[ The Bookseller | 2014-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishers #european publishers


IDW To Publish Parker Hardcover Reprints

IDW Publishing announced plans to reprint the entire run of classic Parker prose novels, all of which will feature new painted illustrations by acclaimed comics artist Darwyn Cooke. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entire run


Gillian Cross wins Little Rebels award

Author Gillian Cross is the winner of this year’s Little Rebels Children’s Book Award... Continue reading at The Bookseller

[ The Bookseller | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebels award #rebels children #book award


My Independent Bookshop launches to consumers

Over 70 bookshops have signed up to create profiles on Penguin Random House’s consumer book... Continue reading at The Bookseller

[ The Bookseller | 2014-05-08 00:00:00 UTC ]
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Oyster Adds 500 Publishers

Subscription ebook service Oyster announced that it has added about 500 new publisher partners and its library of ebooks has increased to more than 500,000 titles, including an expanded partnership with HarperCollins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners


Luxury French publisher Assouline to open bookshop in London

Luxury international bookseller and publisher Assouline is to open a new store in London’s... Continue reading at The Bookseller

[ The Bookseller | 2014-05-07 00:00:00 UTC ]
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Lineup for CUNY Publishing Institute Set

CUNY has announced the roster for its second annual Publishing Institute, to be held in New York City June 2–6. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Barnard Awards Inaugural Creative Writing Prize

Barnard College named Carmen Ren as the first ever recipient of its Axinn Foundation/Anna Quindlen Award for Creative Writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative writing


Veronica Roth Added to BookCon Program

Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america