‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good enough to keep people watching through ads, said David Mendels, CEO of Brightcove. “Don’t assume that every 30-second cat video can sustain a midroll,” he said. “Consumers will rebel.” The post ‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-13 00:00:00 UTC ]
News tagged with: #revenue stream #online video #people watching #cat video

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Gillian Cross wins Little Rebels award

Author Gillian Cross is the winner of this year’s Little Rebels Children’s Book Award... Continue reading at The Bookseller

[ The Bookseller | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebels award #rebels children #book award


IDW To Publish Parker Hardcover Reprints

IDW Publishing announced plans to reprint the entire run of classic Parker prose novels, all of which will feature new painted illustrations by acclaimed comics artist Darwyn Cooke. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entire run


My Independent Bookshop launches to consumers

Over 70 bookshops have signed up to create profiles on Penguin Random House’s consumer book... Continue reading at The Bookseller

[ The Bookseller | 2014-05-08 00:00:00 UTC ]
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Oyster Adds 500 Publishers

Subscription ebook service Oyster announced that it has added about 500 new publisher partners and its library of ebooks has increased to more than 500,000 titles, including an expanded partnership with HarperCollins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners


Lineup for CUNY Publishing Institute Set

CUNY has announced the roster for its second annual Publishing Institute, to be held in New York City June 2–6. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Luxury French publisher Assouline to open bookshop in London

Luxury international bookseller and publisher Assouline is to open a new store in London’s... Continue reading at The Bookseller

[ The Bookseller | 2014-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open bookshop


Barnard Awards Inaugural Creative Writing Prize

Barnard College named Carmen Ren as the first ever recipient of its Axinn Foundation/Anna Quindlen Award for Creative Writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative writing


Veronica Roth Added to BookCon Program

Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america


Open Source for an Open Publishing Ecosystem: Readium.org Turns One

March marked the one-year anniversary of the formation of the Readium Foundation (Readium.org), an independent nonprofit started with the objective of developing commercial-grade open source publishing technology software. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #org turns #open source #one-year anniversary


Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #business world #skeptical view #big hype


What Happened To Marvel's Mid-List?

Much like their marquee character Wolverine, Marvel Comics is the best there is at what they do and what they do is launch #1 issues with variant covers, event mini-series and assorted publishing stunts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Why One Local Publisher Might Have Mass Appeal

Premier Media Group publishes two local magazines aimed at Seattle suburbs, but the company is betting there's wider appeal for its yet-to-be-launched title: 425 Business. Just like the name suggests, the title will cover business news and culture for the 425 area co Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-02 00:00:00 UTC ]
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Religion Publishing Update Spring 2014: All Our Coverage

The latest news on religion publishing for spring 2014. New books and apps, author interviews and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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L, B to publish 'visual memoir'

Little, Brown is to publish an “exceptionally beautiful and inspiring visual memoir”... Continue reading at The Bookseller

[ The Bookseller | 2014-04-30 00:00:00 UTC ]
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German Publisher Makes Digital Move in the U.S.

German publisher Bastei Lubbe is the latest overseas publisher to use digital distribution to enter the U.S. market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital distribution


Cornerstone to publish Mockingbird ebook

To Kill a Mockingbird (William Heinemann) is to be published as an ebook for the first time by... Continue reading at The Bookseller

[ The Bookseller | 2014-04-28 00:00:00 UTC ]
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Disney Publishing, Del Rey Doing New Star Wars Novels

Disney Publishing Worldwide and Del Rey Books are teaming up to do a new line of Star Wars adult fiction novels. The publishers will be working directly with brand creator, Lucasfilm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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Regnery to Publish Klein’s 'Blood Feud'

Journalist and author Edward Klein is returning to Regnery Publishing to release "Blood Feud," an account of the relationship between the Obamas and the Clintons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regnery publishing #blood feud


E-first publishers thrive on Joan Hessayon shortlist

Seven of the 17 titles shortlisted [see below] for the Romantic Novelists’ Association (RNA... Continue reading at The Bookseller

[ The Bookseller | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers thrive #romantic novelists #association rna


First Second To Publish Scott McCloud’s 'The Sculptor' in 2015

Scott McCloud, cartoonist and author of the acclaimed trilogy on the nature of comics storytelling that includes “Understanding Comics,” will publish “The Sculptor,” his first major release in six years, in February 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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