‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good enough to keep people watching through ads, said David Mendels, CEO of Brightcove. “Don’t assume that every 30-second cat video can sustain a midroll,” he said. “Consumers will rebel.” The post ‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-13 00:00:00 UTC ]
News tagged with: #revenue stream #online video #people watching #cat video

Other Publishing stories related to: '‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads'

British spies are allowed to intercept Google and Facebook traffic, official says

British spies are authorized to spy on British citizens’ Internet communications transiting through servers outside the U.K., a civil rights group has discovered.Privacy International uncovered the information as part of a lawsuit it filed against the U.K. government over its alleged involvement... Continue reading at PC World

[ PC World | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #intelligence services #director general #published ahead

Working-class fiction has been written out of publishing

Everyone is the poorer for publishers' widespread assumption that nobody wants to read about this part of societyI have spent the last 25 years selling and then publishing books, so I read with interest Melvyn Bragg's recent comments on working-class characters in fiction being stereotyped and... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing books #recent comments #working class

Apple settles ebook antitrust dispute with U.S. states, consumer group

Apple has reached an out-of-court settlement in the ebooks price-fixing lawsuit with U.S. states and a consumer group ahead of a trial for damages scheduled for July 14, according to records in a New York federal court.The iPhone maker will, however, continue its appeal of a verdict in July last... Continue reading at PC World

[ PC World | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #southern district #york ruled #raise prices #ebook market #settlement agreement

Live Q&A: Ask ourexperts about the self-publishing industry

Are you an aspiring writer or editor? Wondering how the self-publishing industry works? Our panel will be here on 18 June between 1pm and 2.30pm to offer advice and answer your questionsSelf-publishing is becoming an increasingly popular way for authors to get their work into print. While the... Continue reading at The Guardian

[ The Guardian | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aspiring writer #offer advice #increasingly popular #viable alternative #gain revenue #rising popularity #ebook titles

6 Reasons Why English Writers Should Self-publish in Germany

The German ebook self-publishing market is exploding and here are 6 reasons why smart English-speaking writers should take advantage of the opportunity. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-16 00:00:00 UTC ]
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BEA 2015: More for Consumers, Less for Trade

BEA event director Steve Rosato has confirmed that in 2015 the trade portion of the show will be slightly truncated, while the consumer portion is expanding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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#FreeTheNipple campaign leads to breastfeeding nipple-shot ban reversal by Facebook

Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews

[ Betanews | 2014-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #privacy policies #community standards

LinkedIn to face lawsuit over repeated invitation emails

LinkedIn Corp. will face a lawsuit from members suing it for allegedly violating their privacy by tapping into their external email accounts and downloading their contacts' addresses to recruit more users. U.S. District Judge Lucy Koh ruled that the class-action lawsuit may proceed, which means... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #class-action lawsuit #marketing purposes #bloomberg reported

Book publisher Hachette brings down the ax

Hachette Book Group, publisher of James Patterson and Malcolm Gladwell, has shut down its Business Plus imprint as part of a round of layoffs and restructuring that has also claimed several longtime... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson #malcolm gladwell

FutureBook Hack to tackle trade challenges

The first FutureBook Hack will take place this weekend, with programmers, developers and... Continue reading at The Bookseller

[ The Bookseller | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook hack

Self-publishing boom lifts sales by 79% in a year

18m titles bought by readers in 2013, to a value of £300m, as print sales' decline continuesSelf-published books' share of the UK market grew by 79% in 2013, with 18m self-published books bought by UK readers last year, according to new statistics.With print sales falling by 10% last year, and... Continue reading at The Guardian

[ The Guardian | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #statistics released #uk consumers #print sales #book purchases

Norwegian publishers say no to Google

The big Norwegian publishers will not allow Google to sell their ebooks. On June 4th, Google... Continue reading at The Bookseller

[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Has digital publishing changed everything? post your questions now

The digital publishing boom of the last few years has changed the book business for ever, or has it? As a three-day conference begins to debate 'literary values in a digital age', we'll be reporting, live from 9.40am on Friday June 12, the views of editors, activists, writers, doubters and... Continue reading at The Guardian

[ The Guardian | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #digital age #literary consultancy #mixed fortunes

Publishers Making Progress on the Environment, RAN Says

The Rainforest Action Network has given 10 leading children’s book publishers generally high marks for the actions they have taken to protect the Indonesian rainforest and other endangered forests. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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Oops! The Former Lyft Driver Featured In Uber's Ad Never Drove For Lyft

Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-06-13 00:00:00 UTC ]
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Can Narcissus Bring Digital Self-Publishing to the Arab World?

The Italian ebook self-publishing platform Narcissus has launched in Arabic, but finds authors in the Arab world face a steep digital learning curve. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arab world

IQRAni: The Story of a Pioneering Emirati Publishing House

Aisha Al-Kaabi discusses the history and mission of her publishing house IQRAni, which is at the forefront of a publishing boom in the UAE. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-12 00:00:00 UTC ]
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India: Publishing’s next great frontier

For digital publishers ranging from the Business Insider to Quartz to the Huffington Post, all roads lead to India. Here's why. The post India: Publishing’s next great frontier appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post india #business insider #huffington post #roads lead

Harper Voyager Expands Digital-First Publishing

HarperCollins science fiction and fantasy imprint Harper Voyager is ramping up its Voyager Impulse digital-first line with plans to launch 31 original ebook titles beginning this summer and on through winter 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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