Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good enough to keep people watching through ads, said David Mendels, CEO of Brightcove. “Don’t assume that every 30-second cat video can sustain a midroll,” he said. “Consumers will rebel.” The post ‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-13 00:00:00 UTC ]
News tagged with:
#revenue stream
#online video
#people watching
#cat video
Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#targeting capabilities
Publishers like MotorTrend and Hearst's Jumpstart Automotive Group are using their reader data to offer up valuable insights to their ad partners. The post Auto publishers show how valuable data can be appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reader data
#ad partners
An Amish weekend; Catholic Press Association selects best books; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
Who would you have on a book business World Cup dream team? Who would you place up front? On the bench? As manager We humbly submit our own selections. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
More news stories like this |
Police say 1,000 published books and 10 computer hard discs seized from photocopying facilities in Madrid and SevilleSpanish police have arrested three people on suspicion of illegally scanning and then unlawfully publishing books on a massive scale. Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#massive scale
The best things on the Internet this week, curated by Fast Company employees. Scott MebusPhoto by Celine Grouard for Fast Company Name: Scott Mebus Role at Fast Company: Head of video and TV Twitter: @scottmebus Titillating Fact: I wrote a children's book series, The Gods of Manhattan, about a... Continue reading at Fast Company
[ Fast Company | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#celine grouard
#fast company
#book series
#real life
#lifelong dream
The new Amazon Fire phone comes with technology that allows consumers to scan an item and then purchase it on Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon phone
They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you... Continue reading at The Guardian
[ The Guardian | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipc media
#magazine publisher
#london headquarters
#agency partners
#single point
#valuable audiences
Will Evans on the of his Dallas-based publishing house, Deep Vellum Press, and his intention to turn American readers into a community of translation lovers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
More news stories like this |
The Silkworm, written as Robert Galbraith, was advertised with long delivery delays, but web retailer appears to have backed down· Review: The Silkworm by JK Rowling as Robert Galbraith· Digested read: The Silkworm by Robert GalbraithAmazon.com appears to have bowed to consumer pressure and... Continue reading at The Guardian
[ The Guardian | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jk rowling
#robert galbraith
#publisher hachette
#ebook form
Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#tv show
Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#apple tv
#media companies
Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a customizable ad unit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-19 00:00:00 UTC ]
More news stories like this |
Six publishers have volunteered for a night in the cells, fundraising for campaign against limits on prisoners' entitlement to booksThere's more than one sort of porridge, as any lag would tell you. Profile Books publisher Andrew Franklin opted for the lumpier kind when he volunteered to spend... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing world
#raise money
#howard league
#london offices
The outcome of the current Amazon/Hachette pricing war has implications for the entire publishing industry, Wharton experts and others say. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2014-06-18 00:00:00 UTC ]
More news stories like this |
The debut of Dreamworks' Awesomeness Ink imprint and a deal between Brand Bar and St. Martin's to represent a number of SMP's women fiction authors were some of the highlights coming out of the first day of Licensing Expo 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
More news stories like this |
German news publishers are escalating their fight to get a cut of the ad revenue that Google makes when it republishes parts of their news articles.The publishers’ society VG Media has started legal proceedings against Google after the search-engine giant refused to negotiate with the collecting... Continue reading at PC World
[ PC World | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#news articles
#collecting society
#vg media
#search engines
#advertising revenue
#aggregators generate
#republishing parts
John Murray Publishers is to publish a book accompanying a major new BBC Radio 4 series on plants... Continue reading at The Bookseller
[ The Bookseller | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book accompanying
Everyone is the poorer for publishers' widespread assumption that nobody wants to read about this part of societyI have spent the last 25 years selling and then publishing books, so I read with interest Melvyn Bragg's recent comments on working-class characters in fiction being stereotyped and... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing books
#recent comments
#working class
Apple has reached an out-of-court settlement in the ebooks price-fixing lawsuit with U.S. states and a consumer group ahead of a trial for damages scheduled for July 14, according to records in a New York federal court.The iPhone maker will, however, continue its appeal of a verdict in July last... Continue reading at PC World
[ PC World | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#district court
#southern district
#york ruled
#raise prices
#ebook market
#settlement agreement