‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good enough to keep people watching through ads, said David Mendels, CEO of Brightcove. “Don’t assume that every 30-second cat video can sustain a midroll,” he said. “Consumers will rebel.” The post ‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-13 00:00:00 UTC ]
News tagged with: #revenue stream #online video #people watching #cat video

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Should adults be embarrassed to be reading young adult books? (+video)

Those in the literary community are weighing in on both sides of the debate, with some saying young adult books aren't sophisticated and others saying they should be able to read whatever they like without being ashamed. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary community


PayPal's David Marcus Will Lead Mobile Messaging at Facebook

PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek

[ AdWeek | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #firm grip #run ads #financial details


Medium: 'Yes, we are a publisher'

The hybrid blogging platform and publisher created by Twitter co-founder Ev Williams has has relaunched Matter, the British tech publicationPublishing platform Medium has relaunched its subsidiary Matter as the focus of its publishing efforts, admitting for the first time that it is a publisher... Continue reading at The Guardian

[ The Guardian | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing efforts #publishing platform #original version


How RebelMouse's Social Publishing Platform Can Make Your Traffic Sing Like The Dodo

The same content management system that helped The Dodo reach 1 million views in its first month is now available to all.When the animal news site The Dodo launched in January, it was able to bring in 1 million views in its first month without a single developer. That number has now grown to 7.5... Continue reading at Fast Company

[ Fast Company | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform #social web


Jewish Niche Publishing at its Best

Tablet Magazine profiles Halban Publishers, which they describe as “the best little Jewish publishing house in London." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
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Magazine publisher ShortList Media reports losses of almost £1m

Company hit by launch of Stylist in France and investment in fashion website Never UnderdressedMagazine publisher ShortList Media has reported a loss of almost £1m in its most recent annual accounts after being hit by the tough launch of Stylist in France and investing in fashion site Never... Continue reading at The Guardian

[ The Guardian | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company hit


Stephen Colbert has some choice words for Amazon (+video)

In a recent episode of his show, Colbert discussed the dispute between Amazon and publisher Hachette which has caused some books, including his own, to be delayed or unavailable to customers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen colbert #choice words #recent episode #colbert discussed #publisher hachette


Obituary: Publisher Colin Jones, 76

Scholarly and academic publisher Colin Jones passed away on March 1, after a bout with Alzheimer's Disease. He was 76. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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Are Global Publishers Still Suspicious of Africa?

Kenya's Kwani? expresses frustration at the reluctance of publishers from the "global north" to deal rights for co-editions or ebooks to publishers from Africa. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global publishers


Publisher of JK Rowling, Colbert announces layoffs

J.K. Rowling's publisher is laying off some employees amid a dispute with the industry's biggest book seller. Hachette Book Group cites a "changing marketplace" for layoffs that will affect less than... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #changing marketplace


Publishers may hate Amazon, but the retailer may be helping us read more books

Amazon.com's negotiations with publisher Hachette Books Group have sparked a wave of anger toward the e-commerce giant from authors and readers alike. Several authors and analysts have spoken out, saying Amazon is a threat to traditional publishers. Perhaps. But whatever is going on in the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hate amazon #traditional publishers #e-commerce giant


BEA 2014: Steady and Strong for Religion Publishers

Religion publishers were busy during BookExpo America's three-day run in New York May 29-31. Their participation seems to have stabilized--there were no new dropouts, and some publishers have returned after taking breaks over costs vs. benefits, finding the show valuable after all. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers #bookexpo america


BEA 2014: Duck Dynasty Patriarch "UnPHILtered," More from Religion Publishers

Religion publishers showcased big new books and previewed forthcoming titles—including the Duck Dynasty patriarch's autobiography and a VeggieTales comic book series--at BookExpo America in New York May 23-31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers #bookexpo america


Digital Publishing and the Art of Achieving Audience Loyalty

Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #magazine publishers #hundred years #ll find


From Ducks to Bells: Religion Publishers Trumpet Big Books at BEA

Religion publishers showcased big new books and previewed forthcoming titles—including the Duck Dynasty patriarch's autobiography and a VeggieTales comic book series--at BookExpo America in New York May 23-31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america


Columbia Staffs New Publishing Project

Nicholas Lemann has hired Camille McDuffie as publisher and Jimmy So as editor at "Columbia Global Reports," a new publishing project dedicated to coverage and analysis of under-reported global issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing project


Lachlan Murdoch accuses Australian rival publishers of 'giving up on print'

News Corp co-chairman said competitors were 'irresponsible' to talk about a time when it would stop printing newspapers The co-chairman of News Corp, Lachlan Murdoch, has mounted a strong defence of the future of newspapers in the digital age while condemning his Australian competitors for... Continue reading at The Guardian

[ The Guardian | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age


How do they protest in Thailand? By reading in public (+video)

In Thailand, various protestors are gathering in public places to silently read books like '1984' and 'Unarmed Insurrection' to convey how they feel about the country's political situation. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public places #unarmed insurrection #political situation


MIT's robotic limbs pave the way for real-life Doc Ock (video)

Two groups of MIT scientists are working on robotic limbs, which when worn together can make you look like one famous comic book villain: Doctor Octopus. Unlike prosthetic limbs developed to replace real ones, the teams' (from MIT's d'Arbeloff... Continue reading at Engadget

[ Engadget | 2014-06-04 00:00:00 UTC ]
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Byliner, an Online Publisher of Long-Form Writing, Seeks Partners

Byliner, a company that publishes long, literary journalism and fiction online and as ebooks, told its contributors Tuesday that it has been struggling and is seeking partners to ensure its future. The company started in 2011 with some fanfare. It ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company started #online publisher #long-form writing #literary journalism