Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good enough to keep people watching through ads, said David Mendels, CEO of Brightcove. “Don’t assume that every 30-second cat video can sustain a midroll,” he said. “Consumers will rebel.” The post ‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Scott McCloud, cartoonist and author of the acclaimed trilogy on the nature of comics storytelling that includes “Understanding Comics,” will publish “The Sculptor,” his first major release in six years, in February 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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Response to "God and the Gay Christian" kicks off new Southern Baptist imprint; awards and honors; Logos offers Episcopal Church titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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Laurie Parkin, v-p and publisher of Kensington Publishing, will retire May 30 after serving in those positions since 1999. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-22 00:00:00 UTC ]
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New England is home to a number of large and mid-size publishers—the headquarters for Houghton Mifflin Harcourt are there, as is Perseus’s Da Capo Press and part of one of the big five trade houses, Hachette. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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For more than a decade, PW’s annual fast-growing independent press feature has included a number of New England–based publishers, with 30-year-old Chelsea Green Publishing leading the way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
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After months of uncertainty, efforts by former authors of MacAdam Cage, the now-defunct San Francisco independent publishing house, to retrieve the print rights to their books appear close to a resolution. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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The L.A. Register's debut reflects a belief by the owner of Freedom Communications that print still sells well in the modern era of digital media.Commuters at Union Station in downtown L.A. got an early look Wednesday at the first edition of the Los Angeles Register. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-04-17 00:00:00 UTC ]
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Dr. Thant Thaw Kaung is the founder of the Myanmar Book Center and executive director of the Myanmar Book Aid and Preservation Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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Compiled annually by the ALA, the list collects "reports on book challenges from librarians, teachers, concerned individuals and press reports." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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Katie Bond, formerly Bloomsbury director of trade marketing and publicity, has been appointed... Continue reading at The Bookseller
[ The Bookseller | 2014-04-14 00:00:00 UTC ]
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Baker Publishing Group and Gospel Light announced that Baker will acquire Regal Books, the trade line of Ventura, Calif.-based Gospel Light. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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Laurence King Publishing, an art and design house founded in the U.K. in 1991, is gearing up for the debut of This Is, a series of titles about 20th-century artists presented in the style of graphic novels, with illustrations, original art, and text. The first three titles—This Is Dali, This Is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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Wool author Hugh Howey, who has emerged in recent years as one of the poster boys for self-publishing, discussed his career path, and the perks of bring a hybrid author, at a panel during this week's London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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HarperCollins Canada experiments with publishing a multimedia digital original fiction series with text, illustrations and soundtrack created by Bedouin Soundclash frontman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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A music publisher is venturing into religion/spirituality with a line of books about the spiritual thoughts of celebrities. Now the company just needs to figure out where it can sell them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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In three days of meetings in the latest of our semiannual Religion Summits, fourteen religion/spirituality publishers presented their new and forthcoming books and talked about the challenges of the business. We heard about new voices to watch for and rising topics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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"We cannot deny we are in an extraordinary transition," said author Anthony Horowitz, opening the sixth annual Publishing for Digital Minds Conference at the London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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For Cenveo Publisher Services, 2014 is the year digital strategies must deliver in terms of profits for its publisher clients. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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