Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to offer print and digital subscriptions to its titles directly through Amazon, which will take a cut of the revenue. Going through Amazon allows Condé Nast to simplify its subscription process, which traditionally happens through direct mail and the insert cards tucked into magazines' print editions. Customers will be able to manage all aspects of their subscriptions within their Amazon accounts. Condé Nast president Bob Sauerberg tells Reuters: "We want to go from selling print subscriptions to selling access to all our content." Selling both print and digital subscriptions through Amazon should help the publisher increase its number of digital readers, who currently comprise 4% of its subscribers base.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-08-20 00:00:00 UTC ]
News tagged with: #print editions #vanity fair #direct mail #digital readers

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Conde Nast Puts Epicurious.com Under Bon Appetit Control

Conde Nast is beginning to sell the audiences of BonAppetit.com and Epicurious.com together, the company said Monday afternoon, in a bid to better attract advertisers that want bigger audiences than the sites provide on their own.Bon Appetit VP-Publisher Pamela Drucker Mann will oversee both... Continue reading at Advertising Age

[ Advertising Age | 2014-08-11 00:00:00 UTC ]
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Conde Nast Reshuffles Executive Ranks as Editorial Director Leaves and President Gains Power

The executive suite at Conde Nast, publisher of Vogue and Vanity Fair, experienced a shakeup Wednesday that leaves Vogue Editor Anna Wintour as the unchallenged top editorial voice at the company and moving Conde Nast closer to an eventual transition in the CEO role.The company said its longtime... Continue reading at Advertising Age

[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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Why digital publishers want to be in the magazine business

Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-21 00:00:00 UTC ]
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Amazon unveils Kindle Unlimited, an ebook subscription service

Amazon entered the ebook subscription market Friday by launching Kindle Unlimited, a Netflix-like subscription service for ebooks available for $9.99 a month.  Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-07-18 00:00:00 UTC ]
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Amazon Starts Monthly Subscription Service for Unlimited E-Books

Amazon introduced a $9.99- a-month service for unlimited Kindle ebook downloads, letting customers devour books like they binge on TV services like Netflix and Amazon Prime.Kindle Unlimited includes more than 600,000 Kindle books and thousands of audiobooks from Audible Inc., Amazon said today... Continue reading at Advertising Age

[ Advertising Age | 2014-07-18 00:00:00 UTC ]
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Amazon Tests Kindle Unlimited, Its Own E-book Subscription Service

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[ Fast Company | 2014-07-17 00:00:00 UTC ]
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Amazon to Launch “Netflix for Ebooks” Subscription Service

Amazon will likely introduce an ebook subscription service, Kindle Unlimited, in the near future. Subscribers will have access to over 600,000 ebooks and audiobooks for $9.99 per month. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-17 00:00:00 UTC ]
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Amazon appears to be testing an unlimited Kindle ebook subscription

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[ Los Angeles Times | 2014-07-16 00:00:00 UTC ]
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Amazon 'testing ebook/audio subscription service'

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[ The Bookseller | 2014-07-16 00:00:00 UTC ]
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Amazon Tests Its Own E-Book Subscription Service

Amazon is quietly testing its own subscription ebook service, Kindle Unlimited, which will reportedly cost $9.99 per month and include over 600,000 titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Amazon testing Netflix-style $9.99 'Kindle Unlimited' subscription for ebooks

But remember: All-you-can-eat subscriptions are only appetizing if there's delicious stuff in the buffet. Continue reading at PC World

[ PC World | 2014-07-16 00:00:00 UTC ]
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Amazon testing Netflix-style subscription service for ebooks

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[ Engadget | 2014-07-16 00:00:00 UTC ]
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Amazon-backed award turned down by Ahlberg

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[ The Bookseller | 2014-07-10 00:00:00 UTC ]
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Conde Nast Drops Longstanding Policy Affecting Beauty Advertisers

A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.Referred to internally as the "beauty rotation," the policy long dictated the order in which ads from Revlon, Estee Lauder,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-09 00:00:00 UTC ]
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Amazon cuts delays on JK Rowling novel after consumer pressure

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[ The Guardian | 2014-06-20 00:00:00 UTC ]
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Conde Nast Drafts an Internal 'Magna Carta' for Native Advertising

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[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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[ The Bookseller | 2014-05-21 00:00:00 UTC ]
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Capstone, Epic! Ink E-book Subscription Deal

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[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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Amazon lands major textbook distribution deal in Brazil

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[ Betanews | 2014-03-18 00:00:00 UTC ]
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[ Engadget | 2014-01-29 00:00:00 UTC ]
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