Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts at the heart of the team, that have helped drive its success, according to group digital director Wil Harris. Now it's eyeing 2017 expansion, and more hires are on the way. The post Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-28 00:00:00 UTC ]
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A few key take-aways from DBW 2014: teens aren't reading for fun, ebook sales grow overseas, Wall Street discounts publishing and Amazon is like modern art. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-17 00:00:00 UTC ]
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Has the permissiveness of the society, booksellers and publishers empowered the curious to turn cheap ebook editions of Mein Kampf into unfortunate bestsellers? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-15 00:00:00 UTC ]
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Delegation from the World Association of Newspapers and News Publishers will investigate press regulationAn "unprecedented" press freedom mission to Britain by the World Association of Newspapers and News Publishers (WAN-IFRA) begins today.Representatives of the organisation are holding a series... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
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There are new ways of doing journalism as the digital revolution moves on. But what are these innovations? How do they work? How are they changing journalism, and with what effects?City University London is hosting a panel discussion on 28 January to explore these developments and the challenges... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
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We knew Google's Niantic Labs was planning to use its Ingress tech to power other augmented reality games, but we didn't expect this. In an announcement today, Niantic announced it has teamed up with publisher HarperCollins to create a location-based ... Continue reading at Engadget
[ Engadget | 2014-01-15 00:00:00 UTC ]
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Boston Globe executive to take new post of chief digital and product officer at Scotsman and Yorkshire Post publisherJohnston Press has hired Jeff Moriarty, one of the Boston Globe's top digital executives, in the newly-created role of chief digital and product officer.Moriarty, who joins the... Continue reading at The Guardian
[ The Guardian | 2014-01-14 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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Numerous experts from the UK publishing scene spoke with The Guardian about what evolution they anticipate for digital publishing in 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
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Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
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#ad strategy
The digital comics platform and marketplace Comixology continues to extend the reach of new comics to comics consumers and finished the year as the Top Grossing non-game app for iPad 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-13 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their businessAnna Rafferty, Penguin digital managing director"I predict more digital for publishers in 2014. I'm not being (completely) facetious, I mean more digitalness in all parts of the industry,... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines.... Continue reading at Fast Company
[ Fast Company | 2014-01-09 00:00:00 UTC ]
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It’s not news that hard-pressed editors are being stretched in many different directions these days, but no challenges seem as complex and vexing at times as how to divvy up the resources to devout to social media. Facebook, Twitter, Instag ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-09 00:00:00 UTC ]
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Wattpad, the online writing and reading community, continued its long arch of membership growth and increased social connectivity, finishing 2013 with more than 18 million registered users according to data released by the company today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Last year was a great year for PW online. We added new podcasts and newsletters, made a ton of friends on Twitter and Facebook, and have had the busiest year ever at publishersweekly.com. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Kensington Publishing has acquired the ebook house, Lyrical Press. Lyrical, which was founded in 2007, and specializes in contemporary, paranormal and erotic romance; thrillers; and science fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Ryan Millman has come a long way since his college days of printing photos from frat parties. Now a full-blown manufacturer, he oversees a suite of four photo-related companies that churn out everything from T-shirts and photo books to canvas prints for major commercial retailers. Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-12-24 00:00:00 UTC ]
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#photo books