Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue

Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts at the heart of the team, that have helped drive its success, according to group digital director Wil Harris. Now it's eyeing 2017 expansion, and more hires are on the way. The post Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-28 00:00:00 UTC ]
News tagged with: #digital revenue #display advertising #content studios

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These Stories Dominated Digital Media in 2013

Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains. And major business challenges. And it changes constantly, sometimes quite radically. It's certainly never boring, and... Continue reading at AdWeek

[ AdWeek | 2013-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big deal #focal point #katie couric #vox media

Lion Stone: Artisanal Books in a Digital Age

A publisher continues to hand-bind and hand-sew books that also function as works of art. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age

Native Advertising Wasn't Really So Viral in 2013

Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek

[ AdWeek | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #book lovers #single brand #social publishers #include video

Digital Census available now

The Bookseller's Digital Census is now available for purchase by non-subscribers, and... Continue reading at The Bookseller

[ The Bookseller | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital census

Obama's half-brother's memoir may prove controversial

Mark Obama Ndesandjo's book will reportedly detail abuse, beatings from the father he and the president shared. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-20 00:00:00 UTC ]
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Knewton Raises $51M for Personalized Learning

Education technology startup Knewton, which makes tools that adapt to each student's learning style, has raised $51 million led by Atomico, along with GSV Capital and existing investors Accel Partners, Bessemer Venture Partners, First Round Capital, FirstMark Capital and Founders Fund. This... Continue reading at AllThingsD

[ AllThingsD | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gsv capital #round capital #york-based company #academic publishers

Digital Census shows sales still growing

The Bookseller's Digital Census, the annual tracker of how the book business is managing the... Continue reading at The Bookseller

[ The Bookseller | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital census #annual tracker #book business

DC Releases a Choose Your Own Adventure-Style Digital Comic About Batman

If you loved choose your own adventure books as a child - the ones where you had to turn to page 34 to ride the unicorn or page 75 to enter the Cave of Time - you may find the narrative format of the latest DC Comics digital graphic novel familiar. Today, DC launched Batman: Arkham ... Continue reading at Wired

[ Wired | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dc releases #time -

Reality Check: Mobile Ads Have a Way to Go

The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reality check #mobile ads

Comixology Brings French Digital Comics to U.S., Canada

Continuing to expand its inventory of French-language comics, Comixology, the digital comics platform and marketplace, is releasing 700 French comics in the North American marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
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Myrmidon to republish River Kwai POW accounts

Myrmidon will republish two original accounts by British Second World War prisoners of the... Continue reading at The Bookseller

[ The Bookseller | 2013-12-18 00:00:00 UTC ]
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Time Inc. Eyes Candidates for Chief Revenue Officer, Mulls Cost-Cutting Options

You might think December would be the calm before the storm at Time Inc., which is, to say the least, expecting an eventful 2014. But CEO Joe Ripp is busy this month too.The company, which publishes magazines including People and Sports Illustrated, is slated to spin off from parent Time Warner... Continue reading at Advertising Age

[ Advertising Age | 2013-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people familiar #sports illustrated #recently interviewed

S&S Teams With HuffPo, AARP on Memoir Contest

Simon & Schuster has teamed with AARP and The Huffington Post on a contest open to memoirists 50 and older. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #huffington post

Native American Group Buys Entire Christmas Display

A customer representing the Poarch Band of Creek Indians walked into Barnes & Noble in Spanish Fort, Ala., and bought an entire display in the children's section. As a result, nearly 500 children in the tribe will receive at least one new book this holiday season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #holiday season

Independent bookstores and self-published authors are increasingly teaming up

Previously, independent bookstores tended to stay away from marketing self-published authors, but in the age of Amazon, some are embracing local authors no matter how they released their work. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #self-published authors

UK Startups Celebrate Innovation at Impromptu Digital Xmas Fair

On short notice, a dozen of the UK's top startups hosted the first Digital Publishing Xmas Fair, celebrating London's burgeoning entrepreneurial community. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short notice

Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors

Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek

[ AdWeek | 2013-12-13 00:00:00 UTC ]
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After massive layoffs, Martha Stewart names a new ad sales chief

After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York

[ Crains New York | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing revenues #ad pages #keen eye #meredith corp