Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community." Taking a page from its corporate owner, Facebook, users will have the option to hide ads that are irrelevant and provide feedback as to why the ad didn't work. Instagram added that it wants ads to be "enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine." About a month ago, the Wall Street Journal reported that advertising was in the works at Instagram, an effort being led by director of business operations Emily White. It remains to be seen how well users tolerate ads on what had been a mostly brand-free platform, there's little doubt that advertiser interest for social and mobile media is surging. Per eMarketer, advertisers will spend $9.52 billion on social network ads globally this year, up 30.5 percent versus 2012. The researcher also sees mobile ad spending jumping 89 percent to $8.8 billion in 2013. The Instagram announcement comes on the same day that Twitter is expected to make its IPO... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-04 00:00:00 UTC ]
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Longtime publisher Hardie Grant is kicking off their North American line of food and lifestyle titles in style. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
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Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget
[ Engadget | 2023-03-30 18:54:46 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Notable authors with upcoming works include current affairs commentator Nancy Grace, Pulitzer Prize-winner Dale Maharidge and TV writer and producer Tom Straw. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-14 04:00:00 UTC ]
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Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
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This morning, Penguin Press announced that they will be publishing Zadie Smith’s next novel, The Fraud, on September 5, 2023. Here’s how the publisher describes the book: From acclaimed and bestselling novelist Zadie Smith, The Fraud is a kaleidoscopic work of historical fiction set against the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-02 14:57:55 UTC ]
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Attention book lovers yearning to get out of Dodge: a down-on-its-luck bookstore in the Welsh mining town of Blaenavon (population 6,055) is headed to (online) auction next week, with bidding to open at the low low price of £72,000. Sure, it needs some work. But it comes with all the books, and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-01 15:27:18 UTC ]
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A haunting horror novel set a century ago in the American West, Eleanor Catton’s first novel in a decade, a Ukrainian war diary and much more. Continue reading at The New York Times
[ The New York Times | 2023-03-01 10:00:54 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Revenue rose at Amazon in 2022 over 2021, but profits declined, with sales in the company's online business falling for the fourth time in five quarters. The company plans to cut 18,000 jobs worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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All hail the paperback release. * Tessa Hadley, Free Love (Harper Perennial, February 7) The HarperCollins Union has been on strike since November 10, 2022. Literary Hub stands in solidarity with the union. Please consider donating to the strike fund. “The stories of break and repair in this... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-02 16:04:29 UTC ]
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Kindle's Paperwhite 5 launched in 2021, but Amazon has just spruced up the models a bit with a couple of new colors and put them on sale for good measure. You can now grab them in Agave Green and Denim, with the regular 16GB variant priced at $110 (27 percent/$40 off) and the Signature version... Continue reading at Engadget
[ Engadget | 2023-02-02 09:51:00 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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The Duffer Brothers, creators of the Netflix hit 'Stranger Things,' were big fans of the Choose Your Own Adventure middle grade series and a tie-in based on the fourth season of the show is coming from Random House in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
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Netflix's 'One Piece' is based on the popular manga series of the same name by Eiichiro Oda, who is also an executive producer of the show. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-30 17:14:27 UTC ]
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Jesmyn Ward's next novel, LET US DESCEND, will be published on October 3, 2023. It's her first novel since SING, UNBURIED, SING. Continue reading at Book Riot
[ Book Riot | 2023-01-28 01:23:42 UTC ]
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Lovers of gorgeous prose and ghost-soaked literary fiction rejoice: two-time National Book Award winner Jesmyn Ward’s next novel officially has a release date. Let Us Descend, Ward’s first novel in five years (since 2017’s Sing, Unburied Sing) will be published by Scribner on October 3. The... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-27 15:09:45 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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