Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community." Taking a page from its corporate owner, Facebook, users will have the option to hide ads that are irrelevant and provide feedback as to why the ad didn't work. Instagram added that it wants ads to be "enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine." About a month ago, the Wall Street Journal reported that advertising was in the works at Instagram, an effort being led by director of business operations Emily White. It remains to be seen how well users tolerate ads on what had been a mostly brand-free platform, there's little doubt that advertiser interest for social and mobile media is surging. Per eMarketer, advertisers will spend $9.52 billion on social network ads globally this year, up 30.5 percent versus 2012. The researcher also sees mobile ad spending jumping 89 percent to $8.8 billion in 2013. The Instagram announcement comes on the same day that Twitter is expected to make its IPO... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-04 00:00:00 UTC ]
It started off modestly, but soon I was posting dozens of photos of my kids on social media. Now I’m quitting to reclaim real life, and their privacy• Charlotte Philby is the former editor of the website MotherlandWhen I made the decision, a month ago, to take myself off social media for a year,... Continue reading at The Guardian
[ The Guardian | 2017-08-04 00:00:00 UTC ]
More news stories like this
Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age
[ Advertising Age | 2016-07-25 00:00:00 UTC ]
More news stories like this
If you turn to Facebook for your daily news update, you may have come across Instant Articles. A small number of publishers are able to serve up news articles quickly for mobile devices right now, but from April 12th, the technology will be open to a... Continue reading at Engadget
[ Engadget | 2016-03-07 00:00:00 UTC ]
More news stories like this
Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes,... Continue reading at AdWeek
[ AdWeek | 2016-02-02 00:00:00 UTC ]
More news stories like this
Election years are always good news for publishers. Not only does reader interest spike (particularly when polarizing candidates are ahead), but advertiser interest is also at its peak, as more campaign managers look for new ways to influence voters. Traffic to the top politics sites has... Continue reading at Digiday
[ Digiday | 2016-01-21 00:00:00 UTC ]
More news stories like this
The founder of 'author-centric' independent publisher September Publishing has said publishers should find time to “constructively” reject authors or they will “abandon the industry” and become self-published. Speaking on a panel entitled ‘Writing the future: author-centric publishing’ at... Continue reading at The Bookseller
[ The Bookseller | 2015-12-05 00:00:00 UTC ]
More news stories like this
Waterstones will roll out contactless payment across its estate “shortly” following a successful trial. The company has trialled the payment method – whereby customers don’t need to enter their debit or credit card pins – recently in a small number of stores, which proved successful. It will... Continue reading at The Bookseller
[ The Bookseller | 2015-07-23 00:00:00 UTC ]
More news stories like this
Nosy Crow has said it has broken the one million sales mark for the first time with its The Rescue Princess series, written by author Paula Harrison and illustrated by Sharon Tancredi. The publisher has sold almost 10,000 copies of the books in the UK through Nielsen BookScan Total Consumer... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
More news stories like this
The History Press has restructured following a company-wide review, creating four distinct business units, and putting "a small number" of people into consultation over their jobs. The independent publisher, specialising in local history as well as military history titles, underwent a... Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this
A lot of Google services have transitioned to gain the title of "apps", and the same is true of a large number of extensions for the Chrome browser. These online tools are essentially cross-platforms apps that work identically Now Google is taking another step to break out of the confines of... Continue reading at Betanews
[ Betanews | 2014-09-12 00:00:00 UTC ]
More news stories like this
Teachers, parents and poets alike know how children thirst for poetry. Now it's up to booksellers and publishers to save it from extinctionChildren dive into poetry with the same natural ease as swimmers into water, climbers into trees and sleepers into dreams. I've seen this alchemy at work on... Continue reading at The Guardian
[ The Guardian | 2014-03-30 00:00:00 UTC ]
More news stories like this
Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this
A small number of job losses will occur as Bonnier moves UK publishing businesses to Surrey.... Continue reading at The Bookseller
[ The Bookseller | 2013-11-01 00:00:00 UTC ]
More news stories like this
Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
More news stories like this
Asset International provides business intelligence to the world’s leading financial institutions, with a strong focus on fund flows. We integrate market data, research, conferences, online and mobile media to help these institutions grow their businesses across the globe. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
More news stories like this
Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget
[ Engadget | 2013-07-30 00:00:00 UTC ]
More news stories like this
Parsing through the top 10 bestsellers of 2012 in a number of major publishing categories reads like a usual suspects list, as a small number of authors filled a large number of spots. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
More news stories like this