Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community." Taking a page from its corporate owner, Facebook, users will have the option to hide ads that are irrelevant and provide feedback as to why the ad didn't work. Instagram added that it wants ads to be "enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine." About a month ago, the Wall Street Journal reported that advertising was in the works at Instagram, an effort being led by director of business operations Emily White. It remains to be seen how well users tolerate ads on what had been a mostly brand-free platform, there's little doubt that advertiser interest for social and mobile media is surging. Per eMarketer, advertisers will spend $9.52 billion on social network ads globally this year, up 30.5 percent versus 2012. The researcher also sees mobile ad spending jumping 89 percent to $8.8 billion in 2013. The Instagram announcement comes on the same day that Twitter is expected to make its IPO... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-04 00:00:00 UTC ]
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Thema Bryant, an ordained minister, clinical psychologist, and the next president of the American Psychological Association, lays out steps for processing grief and “making the journey back to yourself” in her new book, 'Homecoming.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-14 05:00:00 UTC ]
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James R. Gaines profiles famous and lesser-known advocates who, at a time of conformity, believed change was possible. Continue reading at The Washington Post
[ The Washington Post | 2022-02-11 13:00:35 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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‘They so wanted to be the grown-ups still.’ An excerpt from Anna Beecher’s debut novel, shortlisted for the Sunday Times Young Writer Award 2021. The post Here Comes the Miracle appeared first on Granta. Continue reading at Granta
[ Granta | 2022-02-03 06:44:54 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Shabby Road, a Beatles tribute band formed by members of the publishing industry, are to hold a fundraising concert for the National Literary Trust this spring, following their sell-out debut gig for the charity in 2019. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 11:57:55 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Over this past week, you might have seen a familiar message popping up on your friends’ Instagram stories: something to the effect of, “I’m looking for people to participate in a huge book exchange. You can be anywhere in the world. All you have to do is buy your favorite book (just one) and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-18 17:44:38 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Exclusive: Future Publishing emails 1,500 staff in England to say full working from home ‘is not something we can do’Coronavirus – latest updatesSee all our coronavirus coverageFuture, the London-listed owner of magazines from Marie Claire to Metal Hammer, has told more than 1,000 members of... Continue reading at The Guardian
[ The Guardian | 2021-12-10 12:07:58 UTC ]
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Amid global travel restrictions and under a new parent company, Lonely Planet spent 2021 retooling. Now it's ready to hit the road. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Charlie Jane Anders discusses the coming-of-age stories that shaped her award-winning science fiction and helped her confront the world in front of her. The post The Coming-of-Age Stories That Made Charlie Jane Anders appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2021-11-18 21:30:07 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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The behind-the-scenes specialists have never been in higher demand—nor have there ever been so many trying to do the job. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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The untitled book will include the Oscar-winning actor’s thoughts on acting, directing, his 50-year marriage to Joanne Woodward, drinking, politics and racing. Continue reading at HuffPost
[ HuffPost | 2021-11-03 17:41:46 UTC ]
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