Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that puts every media and creative account up for grabs across the globe for its roughly 400 brands, as it looks to significantly reduce its roster. Ad Age’s E.J. Schultz writes that the review is one of the most significant of the year, involving around 4,000 agencies. These include Coke creative agencies such as Wieden+Kennedy (which created Coke’s global holiday ad), Anomaly and McCann, as well as UM, which has held Coke’s North American media account since 2015. The move comes as Coke’s business is under stress from the pandemic, with venues like sports stadiums and bars and restaurants shuttered. But Coke execs say this review is about more than cost-cutting; it also signifies an increasingly global approach to creative campaigns. This, writes Schultz, “means the company is likely to favor agencies that can also scale, or operate across multiple countries.” News of the review prompted condemnation from some in the industry, like Cindy Gallop, who tweeted: “This is the advertising industry's very own '2020, WTF?!!!!' This is also very bad news for a huge number of agencies - just before the holidays.”FTC threatens Facebook breakup The Federal Trade Commission finally delivered its... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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The Publishers Weekly Children's Starred Reviews Annual is your source for the best books that 2013 has to offer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-09 00:00:00 UTC ]
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The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD
[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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The mobile library service run by Pembrokeshire County Council, used by about 1% of the... Continue reading at The Bookseller
[ The Bookseller | 2013-12-06 00:00:00 UTC ]
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Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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Monday: Slate staffers pick their favorite books of 2013. Tuesday: The overlooked books of 2013. Wednesday: The best lines of 2013, and the best poetry of 2013. Thursday: Dan Kois’ 15 favorite books. Friday: The Slate Book Review Top 10. Continue reading at Slate
[ Slate | 2013-12-06 00:00:00 UTC ]
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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Editor in chief Jim Impoco announced the magazine will begin producing a weekly 'premium' print edition as early as JanuaryAmanda Holpuch Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted... Continue reading at Digiday
[ Digiday | 2013-12-03 00:00:00 UTC ]
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Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-02 00:00:00 UTC ]
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Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion... Continue reading at AdWeek
[ AdWeek | 2013-12-02 00:00:00 UTC ]
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The book about Lanai majority owner and Oracle Corp. CEO Larry Ellison’s pursuit of the America’s Cup yachting championship has received rave reviews from Forbes magazine’s editors and writers as one of the “most entertaining and illuminating nonfiction books of the year.” Author Julian... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-28 00:00:00 UTC ]
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The European Commission's call today for stronger data privacy protections could help the web's biggest data collectors like Google and Facebook fight data requests from the U.S. government.As expected, the Commission published a collection of recommendations for stronger data protections,... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Site follows success of publisher's Buzzfeed-style social content site UsvsTh3m, which attracted some 3 million users in OctoberTrinity Mirror's new socially shareable data journalism project, a follow-up to UsvsTh3m, is to be called Ampp3d.Trinity Mirror has launched a Facebook page for the... Continue reading at The Guardian
[ The Guardian | 2013-11-27 00:00:00 UTC ]
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Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Forty years ago this fall, a University of Chicago graduate student named Curt Matthews and his wife, Linda Matthews, founded Chicago Review Press, naming it after the Chicago Review literary journal, for which Curt was then poetry editor. Operating initially out of the couple’s basement, CRP’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-22 00:00:00 UTC ]
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Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content. According to data from the BuzzFeed Networ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
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Pitchfork, the web's most established voice in music criticism, offers an exclusive look inside its new print magazine--and explains why it'll be the one to (finally) get print right.When Pitchfork launched in 1996, Internet music criticism (or Internet anything) was virtually non-existent, and... Continue reading at Fast Company
[ Fast Company | 2013-11-21 00:00:00 UTC ]
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Mark Lawson finds authorial controversy and romantic scrawl in an imitation library bookCreators of popular television have often invoked comparisons with written fiction: Dennis Potter and Steve Bochco both used the term "TV novel" to describe series such as Potter's The Singing Detective and... Continue reading at The Guardian
[ The Guardian | 2013-11-13 00:00:00 UTC ]
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Amazon CEO Jeff Bezos's wife MacKenzie defends Bezos and Amazon, while Facebook CEO Mark Zuckberg's sister Randi expresses ambivalence about social media. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-06 00:00:00 UTC ]
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