Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement counts for an online brand. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
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#online brand
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"A woman must have money and a room of her own if she is to write fiction," Virginia Woolf wrote in a famous 1929 essay. British businessman Arron Banks apparently disagrees, and he incurred the wrath of fans of "Harry Potter" creator J.K. Rowling after mocking the author on Twitter for having... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-04 00:00:00 UTC ]
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This year’s shortlist also includes Jesus on Gardening, Equine Dry Needling and Why Sell Tacos in Africa?A book that celebrates Germany’s timesaving contribution to global cuisine is among the contenders for the 2018 Diagram prize for the oddest title of the year. The Joy of Waterboiling may... Continue reading at The Guardian
[ The Guardian | 2018-10-26 00:00:00 UTC ]
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We've gathered a selection of tips from two NEIBA panels regarding strategies for handselling and promoting diverse books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-04 00:00:00 UTC ]
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Understanding local publishing terms, appreciating other perspectives and connecting with international colleagues are key to publishing across multiple territories, Lonely Planet publisher Hanna Otero revealed at this year’s The Bookseller Children’s Conference. Continue reading at The Bookseller
[ The Bookseller | 2018-09-25 00:00:00 UTC ]
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After six years exactly, Dean Burnett’s Brain Flapping blog is coming to an end. It’s been emotionalOn 31 July, 2012, the very first Brain Flapping post appeared on the Guardian website. Exactly six years to the day later, here’s the very last one.To confirm, the Guardian is shutting down the... Continue reading at The Guardian
[ The Guardian | 2018-07-31 00:00:00 UTC ]
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The ABA's sixth Children’s Institute, which took place last week in New Orleans, featured a number of educational panels and roundtables on the day-to-day business of children’s bookselling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-28 00:00:00 UTC ]
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Buddy programs, play, and story time are among the ways librarians help children engage with one another and their families. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
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Is buffering getting in the way of your binging? Are your kids blaming laggy internet for losing online games? Wish your iPad could connect while curling up with an ebook in bed? Continue reading at Stuff
[ Stuff | 2018-02-05 00:00:00 UTC ]
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Edgar-winner Lippman shares five writing tips, including "show up on a regular basis." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
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4th Estate will publish astronomer and planetary scientist Dr Sara Seager’s “highly original” grief memoir following a reported seven-figure deal in the US. Continue reading at The Bookseller
[ The Bookseller | 2017-12-12 00:00:00 UTC ]
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#4th estate
Indie booksellers are divided on who they think will take home the Man Booker Prize, with a few backing fellow bookseller Fiona Mozley for her debut Elmet (JM Originals), while others have hinted they are expecting Ali Smith or George Saunders to claim the prize. Continue reading at The Bookseller
[ The Bookseller | 2017-10-17 00:00:00 UTC ]
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A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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Bestselling author Harlan Coben shares his five writing tips, including "Write like there is a knife against your throat." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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From the Frankfurt Book Fair New York Editors Trip this summer, here are some of the hottest German children's books you shouldn't miss this year. The post Rights Tips: German Children’s Books to Watch for at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-24 00:00:00 UTC ]
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When a social media millionaire bought the highbrow, long-form magazine, the result – with the best of intentions – was failure born of incomprehensionWhere might James Graham find another journalism drama to rival Ink, his triumphant Birth of the Bun saga – this time maybe on Broadway? Easy. He... Continue reading at The Guardian
[ The Guardian | 2017-08-20 00:00:00 UTC ]
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#mark zuckerberg
Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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"But at some point, no matter how good your partial or rough draft is, you may also have to methodically test your novel—in all ways, from the structure down to the paragraph level." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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UBM and New York magazine share advice for climbing up the Google ranks. The post 5 Quick Tips for SEO Superiority appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-23 00:00:00 UTC ]
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The New Atlantic Independent Booksellers Association fall conference may have been short, but it was packed with education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
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