Clicks and Pageviews Are Just the Tip of the Iceberg

Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement counts for an online brand. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
News tagged with: #online brand #digital products #performance metrics

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Children's Bookselling Tips from NEIBA 2016

With so many new booksellers entering the business and new store openings, NEIBA used its day and a half of educational programming to provide panels with information for newbies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling tips #store openings #educational programming


5 Writing Tips: Donald Ray Pollock

The author of the delightfully twisted new novel, "The Heavenly Table," shares five writing tips. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing tips


3 Tips and Tricks for Thriving and Winning in the Scrolling Economy

Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media  Alex Fine It's an understatement to say that the current media climate is in flux. In fact, with ever-growing... Continue reading at AdWeek

[ AdWeek | 2016-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #narrative hook #clear message #brands alike #adweek magazine


Tips from Children's Institute 4

For its fourth year in a row, Children’s Institute gathered booksellers from across the country for two days of education. PW reports on some particularly useful tips that booksellers shared. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth year


Trendwatch: AR stickers, Manga, clicks to bricks

From next gen stickers to bug-eyed wizards, here are three trends that publishing professionals might just want to take notice of this month. Mardles AR stickers Continue reading at The Bookseller

[ The Bookseller | 2016-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals


Bookselling Tips from Winter Institute 2016

Here are some ideas for indie booksellers gleaned at this year's ABA Winter Institute, held in Denver January 23–26. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling tips


Tipping Point' Comics Anthology Showcases International Cartoonists

Published to mark the 40th anniversary of the French comics publisher Humanoids, 'Tipping Point' will be published simultaniously in France, Japan, the U.K., and the U.S. in January and February 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tipping point #40th anniversary


PRH to publish beauty tips by consultant to the A-list

Penguin Random House has acquired a skin, food and lifestyle book by Wendy Rowe, a "world-renowned beauty expert" and Burberry's artistic consultant. Continue reading at The Bookseller

[ The Bookseller | 2016-01-23 00:00:00 UTC ]
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3 Tips for International Publishers Who Want to Do Business in China

The chairman of China South Publishing & Media Group, Gong Shuguang, offers advice to international publishers who want to work with Chinese companies. The post 3 Tips for International Publishers Who Want to Do Business in China appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china appeared #international publishers #offers advice


10 tips for Twitter success in publishing

Headline communications director Georgina Moore offers 10 tips for publishers promoting new titles and seeking Twitter success. Continue reading at The Bookseller

[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Sarah Waters, Ross Raisin, Adam Foulds, Andrew Cowan, Helen Simpson share writing tips, favourite books by young writers

Past winners of the The Sunday Times/Peters Fraser & Dunlop Young Writers of the Year Award share their writing tips and their favourite books written by writers aged 35 and under. Continue reading at The Bookseller

[ The Bookseller | 2015-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah waters #adam foulds #andrew cowan #favourite books #young writers #past winners #writing tips


How to write a book – top tips for National Novel Writing Month

Welcome to NaNoWriMo! MG Leonard (who wrote her first book Beetle Boy in six months, one hour a day) has tips on how to do it. And it starts with writing EVERY SINGLE DAY NaNoWriMo stands for National Novel Writing Month, and takes place every November. It’s for anyone thinking about writing a... Continue reading at The Guardian

[ The Guardian | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #erin morgenstern #rainbow rowell #ya books #jennifer niven #guardian children #books site


9 Tips for a Memorable 2015 Frankfurt Book Fair

PP Editor-in-Chief Edward Nawotka's idiosyncratic list of 9 tips to help you make your time at the 2015 Frankfurt Book Fair even more memorable. The post 9 Tips for a Memorable 2015 Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-14 00:00:00 UTC ]
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Tips from Wanda

As SIBA prepares to hold its 40th regional conference in Raleigh, N.C., September 18–20, its executive director, Wanda Jewell, shares 40 pieces of advice for getting along in the book industry, gleaned from her 25 years with the group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wanda jewell #book industry


The Story Behind (and Tips From) the Most Successful Crowdfunding Campaign in the History of Journalism

A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
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Slant: a publishing platform built on pay-per-click content

Pay-per-click compensation is one topic staid journalists love to hate on. Slant, a new platform-publisher site, has made the model core to its approach, which it hopes will attract writers who might shy away from publishing on platforms that compensate them in exposure rather than cash. The... Continue reading at Digiday

[ Digiday | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wild west


WHS tips Fresh Talent dozen

W H Smith Travel has unveiled the next 12 titles in its Fresh Talent promotion, including one self-published novel and another published through new indie publisher Urbane. The retailer said the first dozen titles in its Fresh Talent promotion, which launched in February and aims to promote new... Continue reading at The Bookseller

[ The Bookseller | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dozen titles #smith travel #emerging writers #sales terms


Why some media newsletters aren’t designed for clicks

Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end... Continue reading at Digiday

[ Digiday | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly popular


5 Writing Tips: Ann Packer

Tips from the bestselling author of "The Dive From Clausen's Pier" and the new novel "The Children's Crusade." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ann packer #bestselling author


5 Tips for Online Book Marketing Today

Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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