Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement counts for an online brand. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
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Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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UBM and New York magazine share advice for climbing up the Google ranks. The post 5 Quick Tips for SEO Superiority appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-23 00:00:00 UTC ]
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The New Atlantic Independent Booksellers Association fall conference may have been short, but it was packed with education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
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With so many new booksellers entering the business and new store openings, NEIBA used its day and a half of educational programming to provide panels with information for newbies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
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The author of the delightfully twisted new novel, "The Heavenly Table," shares five writing tips. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media Alex Fine It's an understatement to say that the current media climate is in flux. In fact, with ever-growing... Continue reading at AdWeek
[ AdWeek | 2016-07-11 00:00:00 UTC ]
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For its fourth year in a row, Children’s Institute gathered booksellers from across the country for two days of education. PW reports on some particularly useful tips that booksellers shared. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-28 00:00:00 UTC ]
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From next gen stickers to bug-eyed wizards, here are three trends that publishing professionals might just want to take notice of this month. Mardles AR stickers Continue reading at The Bookseller
[ The Bookseller | 2016-02-18 00:00:00 UTC ]
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Here are some ideas for indie booksellers gleaned at this year's ABA Winter Institute, held in Denver January 23–26. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-02 00:00:00 UTC ]
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Published to mark the 40th anniversary of the French comics publisher Humanoids, 'Tipping Point' will be published simultaniously in France, Japan, the U.K., and the U.S. in January and February 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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Penguin Random House has acquired a skin, food and lifestyle book by Wendy Rowe, a "world-renowned beauty expert" and Burberry's artistic consultant. Continue reading at The Bookseller
[ The Bookseller | 2016-01-23 00:00:00 UTC ]
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The chairman of China South Publishing & Media Group, Gong Shuguang, offers advice to international publishers who want to work with Chinese companies. The post 3 Tips for International Publishers Who Want to Do Business in China appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
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Headline communications director Georgina Moore offers 10 tips for publishers promoting new titles and seeking Twitter success. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Past winners of the The Sunday Times/Peters Fraser & Dunlop Young Writers of the Year Award share their writing tips and their favourite books written by writers aged 35 and under. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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Welcome to NaNoWriMo! MG Leonard (who wrote her first book Beetle Boy in six months, one hour a day) has tips on how to do it. And it starts with writing EVERY SINGLE DAY NaNoWriMo stands for National Novel Writing Month, and takes place every November. It’s for anyone thinking about writing a... Continue reading at The Guardian
[ The Guardian | 2015-11-03 00:00:00 UTC ]
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PP Editor-in-Chief Edward Nawotka's idiosyncratic list of 9 tips to help you make your time at the 2015 Frankfurt Book Fair even more memorable. The post 9 Tips for a Memorable 2015 Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-14 00:00:00 UTC ]
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As SIBA prepares to hold its 40th regional conference in Raleigh, N.C., September 18–20, its executive director, Wanda Jewell, shares 40 pieces of advice for getting along in the book industry, gleaned from her 25 years with the group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
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Pay-per-click compensation is one topic staid journalists love to hate on. Slant, a new platform-publisher site, has made the model core to its approach, which it hopes will attract writers who might shy away from publishing on platforms that compensate them in exposure rather than cash. The... Continue reading at Digiday
[ Digiday | 2015-08-12 00:00:00 UTC ]
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#wild west
W H Smith Travel has unveiled the next 12 titles in its Fresh Talent promotion, including one self-published novel and another published through new indie publisher Urbane. The retailer said the first dozen titles in its Fresh Talent promotion, which launched in February and aims to promote new... Continue reading at The Bookseller
[ The Bookseller | 2015-07-03 00:00:00 UTC ]
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