Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement counts for an online brand. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
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#online brand
#digital products
#performance metrics
Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end... Continue reading at Digiday
[ Digiday | 2015-05-26 00:00:00 UTC ]
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#increasingly popular
Tips from the bestselling author of "The Dive From Clausen's Pier" and the new novel "The Children's Crusade." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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#bestselling author
#ann packer
Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Will Boast: "If fiction is the art of invention, memoir is the art of selection and arrangement." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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Three top US book editors and one translator share their top tips for working with and editing literary translations. The post 5 Tips for Editing Literary Works in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-21 00:00:00 UTC ]
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#book editors
#translation appeared
#top tips
The Guadalajara International Book Fair (FIL), the most important publishing gathering in Ibero-America, will be held this year from Saturday, November 29, to Sunday, December 7, with thousands of attendees from around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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#guadalajara fair
Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-16 00:00:00 UTC ]
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#premium publishers
#ad buyers
Reducing the click-bait clutter is just the latest in a series of alterations aimed at filtering the news feed for quality. It looks like long-form publishers have something to celebrate. Sponsor content by Parse.ly. The post Why publishers should cheer Facebook’s click-bait crusade appeared... Continue reading at Digiday
[ Digiday | 2014-08-27 00:00:00 UTC ]
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#sponsor content
Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like... Continue reading at PC World
[ PC World | 2014-08-26 00:00:00 UTC ]
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#gathering feedback
#drive traffic
#craziest thing
#social sites
Facebook's attempt to crack down on publisher click-bait might be well-intentioned, but it could incidentally hurt publishers that produce shorter stories. The post Facebook’s war on click-bait risks collateral damage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-26 00:00:00 UTC ]
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#post facebook
Click-bait articles are rife online. Countless websites ply a trade in leading headlines designed to lure readers in, giving as little away as possible as an encouragement to click through. A virtual prick-tease, if you will. Sometimes the click is worth it, but all too often the article --... Continue reading at Betanews
[ Betanews | 2014-08-26 00:00:00 UTC ]
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#magazine websites
#lure readers
Get ready to drink deep from the fountain of knowledge. As he's done in years past, Microsoft senior sales excellence manager Eric Ligman has compiled a veritable flood of free Microsoft ebooks and other resources, offering up nearly 300 gratis guides for your reading pleasure.To be fair, most... Continue reading at PC World
[ PC World | 2014-07-09 00:00:00 UTC ]
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#reading pleasure
#years past
#resource guides
Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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#michael lazerow
#digital advertising
#growing segment
#raised $2
#santa monica
The social do-gooder just released its "attention minutes" source code. You paying attention?Clicks and pageviews are still the standard metric most online publishers use in valiant attempts to convince advertisers to write them checks so that they can keep the lights on. When pageviews are... Continue reading at Fast Company
[ Fast Company | 2014-06-24 00:00:00 UTC ]
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#selling ads
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#source code
Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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#ad unit
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The author of "World War Z" and "The Harlem Hellfighters" says it's okay to have over 200 drafts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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#max brooks
For the last two decades, the talk has been that library reference is dead. Is it time to change the conversation? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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#library reference
"Be generous to your characters: kill them, save them, break their hearts and then heal them." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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#dinaw mengestu
While many public libraries in the U.S. have been serving Spanish-speaking patrons for years, in some parts of the country libraries are just beginning to engage this part of the community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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#public libraries