Citing “Incredible Growth,” The Hill Expands Marketing Team | People on the Move

Quartz promotes Kira Bindrim, two New York regional titles tap new publishers, and the rest of this week's people on the move... The post Citing “Incredible Growth,” The Hill Expands Marketing Team | People on the Move appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2017-12-22 00:00:00 UTC ]
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At Diamond Summit, Cracks in Comics Market Come to Fore

At the annual Diamond Retailer Summit, held last week in Baltimore, the distributor reported that industry sales are up overall. However, comics publishers are tinkering with their publishing programs to compensate for slowing growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics market #industry sales #comics publishers #publishing programs #slowing growth


The case for publisher subrights teams

In her column, Wrongs of Rights, literary agent Clare Alexander says she believes no rights department in publishing has "the necessary skills any more" to sell rights. Aside from my team, who work incredibly hard to help acquire and then sell our authors to as many territories as possible, I... Continue reading at The Bookseller

[ The Bookseller | 2015-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell rights #rights department


William Hill prize 2015 longlist revealed

Fourteen books including one on the trial of Paralympian Oscar Pistorius, and another on the recent FIFA scandals make up the longlist of the 27th William Hill Sports Book of the Year Award. Continue reading at The Bookseller

[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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Strategies for Entering the Latin American EdTech Market

Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #top tips


Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian

[ The Guardian | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking


Why Marketers Shouldn't Get Overexcited About Virtual Reality as a Branding Tool

Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial services #programmatic buying #adweek magazine


9 Intriguing and Fun Digital Marketing Stats From the Past Week

With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #video platform #digital marketing


Country Spotlight: Malaysia: Heating Up the Rights Market

Rights traffic, as expected in a small book market like Malaysia, typically flows one way, with English-to-Malay translations mostly found in the education and reference segments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #country spotlight #rights market


Country Spotlight: Malaysia: Digital Segment on the Move

The Malaysian ebook industry is still in the low single digit in terms of market share and international ebook retailers have yet to show signs of setting up shop here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #country spotlight #market share #show signs


Canadian Publishing 2015: Book Marketing in 2015

With competition for bookstore shelf space as fierce as ever and the Inspire Book Fair gone for good, publishers are looking for new ways to reach potential readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing


Children's marketing competition deadline extended

The deadline for the first Bookseller marketing competition has been extended until the 18th September, giving publishers until this Friday to enter their campaigns. Continue reading at The Bookseller

[ The Bookseller | 2015-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #18th september #giving publishers


Graphic Novel, Comics Reporting Moves to PW Daily

This is the last issue of PW Comics World. PW’s coverage of graphic novel and comics publishing will be moved to PW Daily. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pw daily #comics publishing


IntellaSphere offers SMBs free online marketing tools

When it comes to marketing, smaller businesses often lose out to their larger competition because they can't afford sophisticated software tools. Now digital marketing specialist IntellaSphere is looking to give small companies the edge with the launch of its new Freemium service, providing SMBs... Continue reading at Betanews

[ Betanews | 2015-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller businesses #free suite #post content


2015 NBA Longlist for Young People's Literature Announced

The longlist was announced on Monday for the 2015 National Book Award for Young People's Literature. The finalists will be named on October 14; the winners will be announced at a ceremony in New York City on November 18. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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Milton to lead expanded Harlequin publishing business

Lisa Milton is to join HarperCollins as executive publisher of its Harlequin UK publishing division, with Tim Cooper, UK managing director, departing. The development follows the relocation of the company from its Richmond base to HarperCollins’ office at London Bridge over the summer with the... Continue reading at The Bookseller

[ The Bookseller | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa milton #join harpercollins #executive publisher #tim cooper #london bridge


Bild's stance over Alan Kurdi images a typically bold move

Unashamedly populist and unafraid of controversy, the German tabloid published no images at all in its Tuesday edition in response to complaints The gesture was as bold as it was typical of Bild, Germany’s biggest-selling tabloid. In response to readers’ complaints about its decision to publish... Continue reading at The Guardian

[ The Guardian | 2015-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year related #2m copies


Abbey Klaassen to Join 360i as Chief Marketing Officer

Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age

[ Advertising Age | 2015-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #great opportunity


McGraw-Hill Education to Go Public

McGraw-Hill Education confirmed Friday that it plans to go public, approximately three years after the private equity firm, the Apollo Group, acquired the educational publishing giant. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education


Agent’s Insight Into the South Africa’s Children’s Book Market

South African children's book publishing is winning international attention — and awards — as the market evolves beyond being a government-driven sector. The post Agent’s Insight Into the South Africa’s Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post agent #south africa #book market #book publishing #market evolves